WTF Gym Talk

Stuart Brauer
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Jan 14, 2018 • 9min

Touchpoints For Prospects

How are you communicating with your prospects before meeting them face-to-face? Most of us are using some combination (hopefully) Of email, text message and video message, phone call, Facebook, etc. Here’s the rundown as to how I recommend you conduct these touchpoints with your prospect before ever meeting them in person.
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Jan 4, 2018 • 14min

Coaching Development

Developing your coaches is quite broad topic but I try to break down my favorite practices in creating a team of coaches that truly represent your brand and that you’re proud to leave your clients in their hands.
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Jan 3, 2018 • 12min

Permission to Give Advice

Here’s why I have the permission to give the advice I do...
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Dec 29, 2017 • 11min

Break Something

“If it’s not broke, don’t fix it..” Is a saying I use quite often, but I don’t necessarily agree with it. There are aspects of your business right now that are currently working, they are allowing you to survive… But they are not allowing you to thrive. They may not necessarily be broken, but that doesn’t mean they cannot be improved.
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Dec 21, 2017 • 10min

Focus on Staff, Not Clients.

On this rant I discuss the importance of realizing that you are there to service your employees, not your clients.
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Dec 20, 2017 • 6min

Using Low Barrier Offers

Do you have a “less expensive” program that you use to draw in membership? While these LBO offers can drive high traffic, make sure you don’t act disappointed when they don’t convert to your higher priced membership.
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Dec 13, 2017 • 8min

Explore Other Microgym Models

Instead of venturing through the CrossFit Affiliate Owners Facebook groups, asking the same exact question that’s been asked a hundred times, answered the same way by the same 30 individuals - why don’t you try something new? Like this - get out of your fucking gym and see what else the microgym world has to offer. You’d be surprised what you can learn from others.
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Dec 12, 2017 • 9min

Having Sex With Your Clients

How do you feel about coaches or owners having relationships within the gym? I’ve got a few thoughts...
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Dec 11, 2017 • 9min

Creating Your Annual Plan

Most gym owners have great ideas, but poor execution. It generally boils down to a lack of planning on how to tackle the plan at a macro, meso and micro cycle. That’s what I’m covering - hit play.
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Dec 8, 2017 • 7min

Get Out Of Your Own Way

When I hear the following from the gym owner, “there’s no way anyone will pay that in my market”. “These people can’t afford that high of a price point”. I collectively lose my shit and rightfully so. Give this a listen and tell me if you truly think it’s the prospect that doesn’t value your service or is it you?

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