

WTF Gym Talk
Stuart Brauer
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Episodes
Mentioned books

Jan 14, 2018 • 9min
Touchpoints For Prospects
How are you communicating with your prospects before meeting them face-to-face? Most of us are using some combination (hopefully) Of email, text message and video message, phone call, Facebook, etc. Here’s the rundown as to how I recommend you conduct these touchpoints with your prospect before ever meeting them in person.

Jan 4, 2018 • 14min
Coaching Development
Developing your coaches is quite broad topic but I try to break down my favorite practices in creating a team of coaches that truly represent your brand and that you’re proud to leave your clients in their hands.

Jan 3, 2018 • 12min
Permission to Give Advice
Here’s why I have the permission to give the advice I do...

Dec 29, 2017 • 11min
Break Something
“If it’s not broke, don’t fix it..” Is a saying I use quite often, but I don’t necessarily agree with it. There are aspects of your business right now that are currently working, they are allowing you to survive… But they are not allowing you to thrive. They may not necessarily be broken, but that doesn’t mean they cannot be improved.

Dec 21, 2017 • 10min
Focus on Staff, Not Clients.
On this rant I discuss the importance of realizing that you are there to service your employees, not your clients.

Dec 20, 2017 • 6min
Using Low Barrier Offers
Do you have a “less expensive” program that you use to draw in membership? While these LBO offers can drive high traffic, make sure you don’t act disappointed when they don’t convert to your higher priced membership.

Dec 13, 2017 • 8min
Explore Other Microgym Models
Instead of venturing through the CrossFit Affiliate Owners Facebook groups, asking the same exact question that’s been asked a hundred times, answered the same way by the same 30 individuals - why don’t you try something new? Like this - get out of your fucking gym and see what else the microgym world has to offer. You’d be surprised what you can learn from others.

Dec 12, 2017 • 9min
Having Sex With Your Clients
How do you feel about coaches or owners having relationships within the gym? I’ve got a few thoughts...

Dec 11, 2017 • 9min
Creating Your Annual Plan
Most gym owners have great ideas, but poor execution. It generally boils down to a lack of planning on how to tackle the plan at a macro, meso and micro cycle. That’s what I’m covering - hit play.

Dec 8, 2017 • 7min
Get Out Of Your Own Way
When I hear the following from the gym owner, “there’s no way anyone will pay that in my market”. “These people can’t afford that high of a price point”. I collectively lose my shit and rightfully so. Give this a listen and tell me if you truly think it’s the prospect that doesn’t value your service or is it you?