

Cubicle to CEO
Ellen Yin
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Episodes
Mentioned books

Mar 15, 2021 • 44min
85. Everyone Needs A Mentor: How To Find One & Be One!
We’re giving away a copy of Kelsey’s book inside our free FB group this week! Just hop on over to the pinned post in the Cubicle to CEO Community and tell us your most influential mentor to be entered to win! We’re back with part 2 of our mini series on mentorship! Today’s guest is making the case for why your favorite influencer you have on that pedestal may not actually be the best mentor to help you achieve your goals - and who you should be seeking out instead. Kelsey Chapman is a podcaster and personal cheerleader to women creating their dream businesses and lives. Throughout her life, she was impacted by countless mentors who guided and supported her, which inspired her to write her book, What They Taught Me: Recognizing The Mentors Who Will Take You From Dream To Done. To pay it forward, she spends her days mentoring hundreds of women in her Radiant Communities.Press play for Kelsey’s wisdom on the kinds of qualities you should look for in a mentor, where to find mentors and how to make the big ask, when it's time to start paying for one, and how to get past imposter syndrome if you want to become a mentor yourself! This episode is your one-stop shop for everything you need to know about mentorship, let’s dig in!Connect with Kelsey:
Kelseychapman.com/
@kelschapman
Order Her Book! What They Taught Me: Recognizing The Mentors Who Will Take You From Dream To Done.
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Mar 8, 2021 • 45min
84. Why This Nonprofit CEO Believes in Mentorship (and How She Got Barbie & Barack Obama’s Support Too)
Answer this week's Question of the Week in our Cubicle to CEO Community Facebook Group NOW for a chance to win a $10 Starbucks gift card!I’m so excited to kick-off two back to back episodes on our podcast on the topic of mentorship. For our first conversation, I want to introduce you to today’s special guest, Delores Morton. Delores is the CEO of Step Up, one of my favorite non-profit organizations offering mentorship programs to high school girls to reach their full potential and become the next generation of womxn leaders.With 20 years as an accomplished nonprofit executive designing and leading creative enterprises, Delores has worked with iconic brands like Americorps, L’Oreal, Disney, and Barbie, to create lasting change through philanthropic partnerships. Not to mention, she has been honored as a Champion for Change by President Obama for her work. No big deal, right?Whether you’re a non-profit leader or a business owner with an impact-driven mission, keep listening to hear Delores share what the data says about why mentorship matters at all stages in your career, how you can attract corporate sponsors, celebrities and build innovative brand partnerships to support your cause, and how to grow a loyal base of donors and members.Connect with Delores:
www.suwn.org
Step Up's Upcoming Events
@stepupwomensnetwork
Step Up Women's Network Facebook Page
@deloresjewels
If you enjoyed today's episode, please:
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Mar 1, 2021 • 50min
83. Perfect Doesn’t Work: The Science of Attraction in Sales
Can't get enough Cubicle to CEO? Join our Facebook Group to get extra resources, insider info, and a network of amazing entrepreneurs to chat about all things business with! What are you waiting for? Join the Cubicle to CEO Community Facebook Group NOW!What makes someone instantly appealing? Why do we trust or gravitate toward certain public figures or brands more than others? Today’s guest is an expert on the science of attraction and is going to blow your mind on how you can use this powerful psychology to improve your customer’s learning experience and grow your business. Vicki Kunkel is a serial edu-preneur (AKA educational entrepreneur) who has built a 200,000 subscriber training portal that she sold to an international consultancy in 2010, and her book “Instant Appeal” made Houston Business Chronicle’s list of “one of the top 10 business books to read”!Vicki walks us through everything from the primal factors that influence our unconscious mind and how we perceive brands to the most creative ways to add gamification to your online courses. She even scientifically broke down why certain politicians have lost elections!Trust me, you’ll want your notebook or Notes app nearby for this one. Keep listening to hear Vicki’s advice on subtle changes in phrasing that will hook in your audience, the top 3 recommendations you can implement in your business right now to increase your sales, and why the pursuit of being perfect will actually hurt your business. Connect with Vicki:
digitalwits.com
Instant Appeal Book
If you enjoyed today's episode, please:
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Feb 22, 2021 • 24min
82. Unpopular Opinion: Impostor Syndrome Is A Good Thing
Join our Cubicle to CEO Community Facebook Group!It has been a hot minute since I’ve sat down to record an episode alone that wasn’t an income report! I am so amped to be recording this quick episode for you guys on how to battle Impostor Syndrome. Everyone I know has faced impostor syndrome at one point or another, and many still confront it all the time in their business. That is why today I am here to share 3 tips that I use to face and overcome my impostor syndrome as I continue to grow my business. Press play if you want to hear these tips, as well as what your impostor syndrome says about you, and an easy way to start tackling it TODAY!Want to make your first $10k month? Watch our FREE Masterclass to learn how!If you enjoyed today's episode, please:
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Feb 15, 2021 • 45min
81. Failure Is Not Fatal: How She Turned a Shark Tank Flop & Bankruptcy Into A Real Estate Empire
An entrepreneur’s journey is definitely a rollercoaster, and I think there are few people who understand that more than today’s guest. We are joined on the show by Shelton Wilder, a serial entrepreneur who turned a failed business into founding one of the top luxury real estate teams in the LA area, the Shelton Wilder Group.From living an affluent life as a young entrepreneur, to rebuilding from bankruptcy, to then pitching her clothing company on Shark Tank, and now killing it in the luxury real estate space, Shelton is a true testament to what you can accomplish when you keep your focus on the road in front of you, instead of looking in the rearview mirror. Keep listening to hear Shelton talk about what it was like to pitch to the sharks, the easy ways you can leverage video marketing to grow your business, and how to grieve letting go of something you’ve worked hard on to move onto something better.Connect with Shelton:
@sheltonwilderestates
www.sheltonwilder.com
Wilder Ways of Real Estate Course
Make sure to register with Ellen's link and use code 'CEO10' for 10% off!
If you enjoyed today's episode, please:
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Feb 8, 2021 • 45min
80. How to Pose Without Being a Poser: Can Curated Content Coexist With Being Your True Self on Social Media?
Not everyone can win over Simon Cowell, but today’s guest did just that to get her golden ticket to Hollywood.Quigley, aka Casey Goode, shined as a contestant on season 8 of American Idol before getting cut during the semifinals round. Even though her dreams of making it as a musician came to a halt, Quigley’s true spotlight moment didn’t come until she discovered her love of photoshoot design & production, putting her creative genius front and center instead of letting a show define her story. Since then, she has become a digital content creator super star with her popular blog and Instagram account, @officiallyquigley, amassing 330,000 loyal followers. If her gorgeous shoots don’t wow you, then her authentic personality will definitely make you a fan! Seriously, go check out her account. Her photo game is unmatched.These days, Quigley loves spending time with her husband and adorable baby, creating unique content, and teaching self-care and mindset to other creators through her education company, Soulcial Media. I actually first connected with Quigley when we collaborated on her Creator Course Bundle last year, and she truly has one of the best hearts. Listen in to hear us talk about the best tips for creating eye-catching photos for social media, the importance of showing off the unedited parts of life, and why quitting can be a good thing when you pause one passion to give yourself the time to pursue another.Connect with Quigley:
www.officiallyquigley.com
www.soulcialmedia.com
@officiallyquigley
@thesoulcialmedia
If you enjoyed today's episode, please:
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Feb 1, 2021 • 52min
79. How Recurring Profit Grew Her Business From $12 to $6 Million
If you want access to Haley's live masterclass on how to scale a 7 figure course or membership site, join us inside the Paid to Create Challenge! Sign up here: ellenyin.com/paidtocreateTry Kajabi (me and Haley's favorite course hosting platform) FREE for 14 days: ellenyin.com/kajabiIt’s always a good day on the podcast when I get to host one of my dear friends, and today you get to meet the brilliant Haley Burkhead. Haley is the creator of Recurring Profit. She uses sales psychology to help entrepreneurs scale their course or membership site to $1 million dollars with an evergreen funnel! I’ve seen the power of sales psychology first hand in growing my own membership to a six figure product, and also as a coach inside Haley’s Recurring Profit program. I brought her on today to chat about why we both believe so strongly in the Paid to Create method of pre-selling your online course to a handful of beta students so you can live teach your lessons and get paid to create the content in real-time WITH them.Haley will also be joining us inside the Paid to Create 3 Day Challenge as a special guest speaker! She’ll be live teaching a masterclass on how to go evergreen with the course you create with us inside the challenge and scale it using her Recurring Profit Method - the proven strategies she used to build a $6 million dollar program without relying on Facebook ads, live launching, or a big warm audience to attract leads!You definitely don’t want to miss out on this opportunity to personally learn from her, so head on over to ellenyin.com/paidtocreate and sign up to get access to Haley’s bonus masterclass inside the challenge! Keep listening to hear Haley’s scrappy story of turning $12 in her business bank account into a multi-7 figure company.If you're interested in learning more about Haley's program Recurring Profit and signing up for a 7 figure Action Plan Call, fill out THIS form first, and then submit your name HERE so Ellen can help move your application to the front of the line!Connect with Haley:
heyhaley.com
@haleyburkhead
Ellen's episode on the Hey Haley Podcast
If you enjoyed today's episode, please:
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----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K... Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 25, 2021 • 24min
78. How This Business Newbie Spent $0 of Her Own Money To Create & Launch Her First Online Course
Join our next Paid to Create 3 Day LIVE Challenge: ellenyin.com/paidtocreateToday I have another student success story I want to celebrate with you! Claire Woodhouse is an incredible wife, mother, blogger, and new course creator! She is the founder of the Secretly Healthy Home blog, sharing delicious dessert recipes to help other women enjoy their sweet tooth without any guilt. Claire recently launched her Smart Sweet Tooth System through participating in my Paid to Create Challenge and enrolled 12 founding (aka “beta”) students in just 3 days, BEFORE she even created a single lesson! The cash injection from her beta launch allowed her to pay for her video + membership platform hosting costs so she could launch this product with zero dollars spent out of pocket for her expenses.If you want access to the step-by-step Paid to Create method Claire followed to create your own online course in just 3 days, come join me for our next LIVE 3 day challenge! RSVP at ellenyin.com/paidtocreate.Stay tuned to hear about how Claire was able to bootstrap the launch of her first digital product and her #1 advice for all new entrepreneurs. If you’re a listener with big dreams of becoming an entrepreneur or growing your business with online courses, this one's for you! Connect with Claire:
secretlyhealthyhome.com
@secretlyhealthyhome
Secretly Healthy Home Facebook Page
Secretly Healthy Home Pinterest
@secretlyhealthyhome Tik Tok
If you enjoyed today's episode, please:
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Jan 18, 2021 • 28min
77. How She Got Her First Client With Only 30 Followers On Instagram
Join our next Paid to Create 3 Day LIVE Challenge: ellenyin.com/paidtocreateGet Hashtag Hacks for only $27: ellenyin.com/hashtaghacksOur next guest is coming to you all the way from the land down under. Jennifer McKinley became a serial entrepreneur after realizing her corporate job was no longer bringing fulfillment to her life. Now, she is the founder and CEO of Cor Silver Skincare, and more recently The Beauty of Profit First, a company dedicated to helping small businesses take control of their company’s finances without having to learn or understand accounting.Jennifer is a student in Cubicle to CEO, my annual membership that helps entrepreneurs who offer client services make their first $10,000 month. Not only did she achieve her $10K month, but Jennifer also successfully implemented the methods I teach inside my Hashtag Hacks course and Paid to Create Challenge, proving that you don’t need a large audience to build a profitable business. Keep listening to hear why it is so important to manage your finances with a profit first approach, how Parkinson’s Law impacts her business mindset, and how she got her first client with only 30 Instagram followers.Connect with Jennifer:
Learn and Implement Profit First with Jennifer ($300 off with code ELLENYIN)
thebeautyofprofitfirst.com
@the_beauty_of_profit_first
The Beauty of Profit First Facebook Page
corsilver.com
@corsilver
Cor Silver Facebook Page
If you enjoyed today's episode, please:
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Jan 11, 2021 • 47min
76. How I Made $560,348 in 2020 (Q4 Income Report)
Join our next Paid to Create 3 Day LIVE Challenge: ellenyin.com/paidtocreate It is the episode you have all been waiting for, the Q4 Income Report and 2020 Business Overview!I am so excited for this episode because I am going to be super transparent with you about our finances, the revenue and the expenses, the profit margins, along with what went well and what didn't. 2020 taught me A LOT about my own business as my team and I tried and eliminated various different strategies throughout the year. If you're ready to hear me nerd out about everything that happened not only in the 4th quarter of our business, but all of 2020, then be sure to stick around. I hope you get some value from it!Enjoy these income reports & want to catch up on previous ones? Check them out below!
Q1 Business Review & Income Report
How I made $120,458.70 In 3 Months (Q2 2020 Income Report)
How I Made $209,264 in 90 Days (Q3 2020 Income Report)
Read my Six Figures in Six Months Case Study
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
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Learn more about your ad choices. Visit megaphone.fm/adchoices