Cubicle to CEO

Join our next Paid to Create 3 Day LIVE Challenge: ellenyin.com/paidtocreateHey, have you been thinking about creating your first digital product this year? I want you to jump into my Paid to Create Challenge.This live challenge is action-oriented & to the point - I’ll walk you step by step through how to launch the beta version of your course or membership site and get your first paying students in just 3 days! I’m serious, if you join me live for ONE hour each day for just 3 days, we can have your product ready to sell before you create a single lesson.Instead, you’ll actually get paid to create the content live with your founding students, so you can prove your offer in the marketplace and get a cash injection to bootstrap your investment in any tech tools so you don’t have to pay money out of pocket or waste your time filming all your lessons before you know if people actually want to buy your course. If you want to join our next live challenge group AND get a free trial of Kajabi, my favorite all-in-one online marketing + course platform, head on over to ellenyin.com/paidtocreate for all the details and to save your spot!And just to show you how realistic this is, I want to introduce you to Kaylyn Dawley, co-founder of Action Jackson Promotions, a videography company in Vancouver, Washington that helps real estate professionals bring in more business by marketing their listings through video. Kaylyn is an amazing member of Cubicle to CEO, my annual membership helping entrepreneurs who sell client services make their first $10K month without a large audience or posting every day, but today, she’s sharing her personal experience of going through the Paid to Create Challenge to create her first online course, YouTube Quickstart. Keep listening to hear how Kaylyn successfully went from idea to her first paying students in literally 3 days and how adding a digital product to her service-based business has not only allowed her to expand her client base but also extend the lifetime value of each of her clients by upselling them into her signature service!You’ll leave this episode feeling super inspired by how simple it can be to create your own digital product, so let’s dive in!Connect with Kaylyn: Action Jackson Promotions @actionjacksonpromos Youtube Quickstart If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

It feels like everyone these days wants to get sponsored and tap into the world of influencer marketing, but today’s guest was one of the first to explore the potential of influencer marketing when she started her agency nearly 7 years ago.Lindsey Heppner is the founder and CEO of VAMPPED., the leading creative and talent management agency based in Los Angeles. After facing a near death experience, Lindsey reevaluated everything in her life, and found herself spearheading the influencer movement. Now, she manages talent from micro-influencers to some of the biggest names in social media right now, and has worked with mega brands like Bumble, Sugar Bear Hair, PacSun, and many more. This conversation was such a blast to record, and just talking with Lindsey got my creative juices flowing. Press play to hear why micro-influencers are brands’ secret weapons and how to make a ton of noise when you need to get scrappy and market like a disruptor.Connect with Lindsey: Vampped.com @vampped @linzheppner If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

I am SO excited to introduce you to a dear friend and a favorite past client of mine, Amy Lacey. We took a trip down memory lane together and caught up on Amy’s inspiring journey of making a mid-life career pivot at age 46 and starting a business in an industry she had no prior experience in that has changed the food space forever.Amy is the author of Cali’flour Kitchen and founder of Cali’flour Foods, the brand that pioneered the cauliflower pizza crust craze. After being diagnosed with an autoimmune disease in 2010, she realized she needed to change her eating habits. With the determination to find recipes to make healthy versions of her favorite foods like pizza, she discovered how amazing cauliflower based products are (despite having hated cauliflower most of her life). These days you can find Cali’flour Foods’ cauliflower pizza crusts, flatbreads, and other entrees in national chains like Safeway, WalMart, Whole Foods, and Kroger! After working dozens of trade + media shows with the Cali’flour Foods team and sampling more cauliflower pizza crusts than most normal humans in a lifetime, I can confidently say that Amy’s products are as delicious as they are healthy.Stay tuned to hear Amy’s story of going from selling at the local farmer's market to $6 million in online sales in one year, the number one marketing strategy that exploded her business, and why she’s on a mission to turn her mess into her message.Connect with Amy: heyamylacey.com califlourfoods.com Cali'Flour Foods @califlourfoods @heyamylacey If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

I was so impressed with my conversation with today’s guest, Christina Scalera - and not just because she’s managed to take almost 8 months off this year while still running a 7 figure business. Christina is the attorney and founder of The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches. I can’t stress enough how important a solid legal foundation for your business is, so if you need any contracts, check out The Contract Shop here!The queen of D-Commerce, Christina now teaches other entrepreneurs how they too can create their own highly profitable digital downloads shop with her course, Products on Tap.Also, Christina has an Ultimate Product Creation Plan, which includes all the tools you need to build your own digital download product and provide your audience with the ‘done-for-you’ resources they have been searching for. Go to cs.christinascalera.com/upcg to get access to this incredible FREE resource!Listen in to learn how she built a powerful affiliate program, why she purposely paused business growth for a few months to focus on optimizing the customer experience, the key differences between writing a high converting product description page versus traditional sales page or sales funnel, and how she has created her dream schedule that allows her to work as much or as little as she wants to. Christina drops so much knowledge in this one, so grab a pen and paper and let’s dive in.Connect with Christina:  Ultimate Digital Download Creation Guide christinascalera.com thecontractshop.com @christinascalera If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

Finding the balance between work and personal time can be difficult to establish. Today’s guest knows all about the struggles of hustling too hard, and has done a full 180 in order to reprioritize and find time + emotional freedom.Meet one of our Cubicle to CEO members, Apryl Thatch. Apryl achieved “six-figure success” in the finance risk management industry, but, feeling overworked and emotionally drained, she left her career to become a serial entrepreneur. She recently took a six week sabbatical to refresh her outlook, and today we chat about the importance of setting boundaries in your career, the difference between an employee and entrepreneur mindset, and how joining my membership, Cubicle to CEO, helped her achieve THREE $10K DAYS in a single month!If you’re a service-based entrepreneur serious about making your first $10K month, check out out free masterclass to see if you’d be a good fit for our membership: ellenyin.com/getclientsConnect with Apryl: @positively_pryl Exploring Gratitude Private Podcast If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

Leveraging brand partnerships has been a game changer for my business and is something we’re making an even bigger priority going into next year, so I’m really excited to introduce you to today’s guest who has over 9 years of experience in strategizing, negotiating, and executing powerful brand partnerships.As a first generation Asian American, Jenny Dinh Safransky has always been a natural born hustler. In her most recent role as Manager of Partnerships & Business Development at The Recording Academy for The GRAMMYs, she worked closely with brands that are household names like Absolut, Mastercard, Hilton, Trident, Delta and more. After a career transition and making her own leap from cubicle to CEO, Jenny is now sharing her expertise with other women through the launch of JDS Projects - a talent management agency with a focus on empowering and connecting diverse women of color creators, influencers and thought leaders with like-minded brands.Stay tuned to hear Jenny and I talk about how to make the right connections, the importance of creating long-term partnerships over one-off collaborations, and how to think outside the box to authentically integrate an outside brand with your own.Connect with Jenny: JDS Projects  @itsjdsprojects LinkedIn  If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

In lieu of running Black Friday or Cyber Monday sales this year, we want to give back to our community!Enter our Week of Gratitude Giveaways kicking off November 23rd over on our Instagram: @cubicletoceoThere are over $800 worth of prizes up for grabs and we're picking a new winner each day!Thanks to our friends at Flodesk (ellenyin.com/flodesk), Baxter Blue (baxterblueglasses.com - use code "ELLEN" to save 10%) and The Merchant Solutions (https://www.california.com/merchant-solutions/) for supporting this show and our community by generously donating awesome prizes for you all! Stay tuned on our IG!I recently had the opportunity to moderate a panel for BlogHer Food where we heard from 3 trailblazing women on how they turned their passion into profit in the food industry. There was so much wisdom shared in our conversation, and BlogHer was generous enough to lend us this audio recording so you guys could access this panel discussion as well. The 3 amazing entrepreneurs you will meet today are Lori Taylor, Dzung Lewis, and Candace Nelson. You’ll get a chance to hear more about their impressive backgrounds when I introduce them on the panel. We chat about the vastly different ways they all got started, the 3 rules of business partnerships, and what people are craving right now more than ever. If you are a product based business, especially in the food space, or are wanting to create an established national brand, this episode is for you! So go grab a snack and stay tuned for the incredible insight these women share about turning their hobby into their career. Connect with Candace:  Pie Pop Up @candacenelson Connect with Dzung:  Honeysuckle   @honeysuckle Connect with Lori:  Produce Moms @theproducemoms If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you know that 50% of new businesses fail within the first 5 years? If you have ever wanted to own your own business but don’t feel drawn to the startup life, today’s guest is a serial entrepreneur and investor who shares a different path to being a business owner: buying an existing, already profitable business instead of starting your own from scratch. Carl Allen has spent 28 years facilitating over 330 business deals worth close to $48 billion, and now devotes his time to helping thousands of people all over the world venture into entrepreneurship by BUYING small businesses without using a dime of their own money.Keep listening to learn the 3 questions you need to ask to evaluate if a business is worth buying, how you can fund your purchase without spending your own money, and what every entrepreneur at the beginning of their journey needs to know. And for all my fellow bookworms out there, be sure to check out Carl’s book, Zero Down Business Buying Secrets, for a deeper look at what he shares with us today. He was kind enough to give our community a special deal, so go claim your copy for less than $5 at trainwithcarl.com/cubicletoceo!Connect with Carl:  dealmakerwealthsociety.com  Facebook Youtube  If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re joined today by the magnetic Jen Gottlieb, who will be sharing how to leverage the media and free press to go from the best kept secret in your industry to a household name. Jen is the co-founder of Super Connector Media, a full service PR agency. She has been featured in Forbes, Business Insider, Women’s Health, Good Morning America, PBS and Goop. In her career, she also had a 14-season run as a co-host on VH1 and a starring role in a Broadway national tour to boot.We talk about how Jen literally manifested her dream man and now business partner, the magic a future gratitude list can bring into your life, and her best tips for amplifying your media presence to skyrocket the growth of your business - including how a Super Connector Media client increased her revenue by 55% in just 7 months.If you’re ready to use the power of your story to be on TV and become the recognized expert in your niche, join me for the next Be on TV Bootcamp that starts December 7th! This is a 5 day bootcamp and I’ll be participating with you LIVE! Head over to ellenyin.com/beontv for all the details.Connect with Jen:  Instagram  superconnectormedia.com beontvchallenge.com If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

I hope you’re excited because today we are talking about how to get in front of thousands of your dream people even if you have a tiny online audience. People often ask me, “Ellen, how do I grow online and get more followers?” And while I don’t think that’s a bad question, I do want to show you a faster way to get in front of more of the RIGHT people...hashtags!Listen in to hear how to optimize your hashtag usage to bring thousands of new people to your account, how to go mini-viral on a tiny account, and the top three mistakes I see entrepreneurs make with hashtags (and how to avoid making them). This short and sweet episode is packed with tangible takeaways, so you’ll want to grab a pen and paper for this one!If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices