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What makes someone instantly appealing? Why do we trust or gravitate toward certain public figures or brands more than others? Today’s guest is an expert on the science of attraction and is going to blow your mind on how you can use this powerful psychology to improve your customer’s learning experience and grow your business. Vicki Kunkel is a serial edu-preneur (AKA educational entrepreneur) who has built a 200,000 subscriber training portal that she sold to an international consultancy in 2010, and her book “Instant Appeal” made Houston Business Chronicle’s list of “one of the top 10 business books to read”!

Vicki walks us through everything from the primal factors that influence our unconscious mind and how we perceive brands to the most creative ways to add gamification to your online courses. She even scientifically broke down why certain politicians have lost elections!

Trust me, you’ll want your notebook or Notes app nearby for this one. Keep listening to hear Vicki’s advice on subtle changes in phrasing that will hook in your audience, the top 3 recommendations you can implement in your business right now to increase your sales, and why the pursuit of being perfect will actually hurt your business.

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83. Perfect Doesn’t Work: The Science of Attraction in Sales