6 Figure Creative

Brian Hood
undefined
Jan 23, 2024 • 21min

#292: The Rock-Solid 8 Part Client Agreement For Starting Every Project Off Right | The Infinite Clients Series

Learn how a rock-solid client agreement can make or break your projects. Setting clear expectations, defining timelines, ownership of work, and cancellation policies are essential for client satisfaction. Avoid legal disputes and maintain smooth project completion by following these key elements.
undefined
Jan 16, 2024 • 16min

#291: How To Create A Viral Freelancing Business That Gives You "Infinite" Clients | The Infinite Clients Series

Discover the secrets of creating an 'infinite' client base as a freelancer by providing exceptional work that leads to client referrals. Learn how to balance marketing, sales, client satisfaction, and admin tasks to achieve viral success in your business.
undefined
13 snips
Jan 9, 2024 • 31min

#290: Here Are 11 Big (And Small) Projects You Can Take On In 2024 To Bring In Big Money

January can be a slowwwwww season for a lot of freelancers. There are two approaches you can take if this is the case for you...Approach #1: Chill. Rest. Maybe complain a little. Play a lot of video games. Pout a lot.Approach #2: Realize that you're the captain of your ship, and you're the only one who can make 2024 your best year ever.You can view any "slow season" as a reason to complain, OR you can view it as a chance for major progress, rather than a setback. This is a perfect time for taking on big projects that can lead to both significant progress and (potentially) big money.In this week's episode of the 6 Figure Creative Podcast, I've got 11 projects for you to consider taking on to make this year your best ever...Think back to the biggest jumps in your business – whether it was when you were getting this thing off the ground, or you finally did that big thing you were scared sh*tless about... I'd be willing to be some of your biggest step changes in your business were the result of something big you took on.So if this is a slow season for you, don't waste it! This is a hidden opportunity to tackle those big projects. And with it comes big money.In this episode you’ll discover: Why big projects are the best sources of income How to develop a new offer Helping your clients reach their dream outcome When to explore a new niche Client calls: why you need them RAISE YOUR RATES Using SOPs to make sure your business runs smoothly Staying top of mind with your network Using micro-gigs and upsells to grow your business Building your personal brand For full show notes, visit https://6figurecreative.com/290
undefined
12 snips
Jan 2, 2024 • 31min

#289: How To Create A 2024 Plan For Your Business (That You'll ACTUALLY Use)

I've just returned from my year-end planning retreat in Chattanooga, TN, and DAMN it was awesome. This is only my 3rd year doing this and considering I started my freelance journey back in 2009, I discovered this secret WAY too late...Planning is the secret sauce to having your best year ever (which 2023 was for my businesses).But here's the kicker – it doesn't have to be a mind-boggling, complex ordeal. A stupidly simple plan that you actually use is worth its weight in gold compared to some over-the-top, convoluted plan that just gathers dust.Let me share a little secret with you. I tend to be the king of "overcomplication".I'd plan so intensely that I'd lose sight of the actual execution. But I learned my lesson, and now I'm all about finding that sweet spot in planning – the perfect balance.As entrepreneurs, if we're just meandering through life without a plan, we're like driftwood caught in someone else's current. We get pulled INTO other people's plans, and that's not where we want to be.In the world of freelancing, hanging out with that person with the plan often means working for an agency at a fraction of the price they're charging their big-shot clients. You become the outsourced work, not the mastermind behind the project.That's probably not the dream you're chasing.So, what's the alternative? We're going to craft our annual plan. This plan is going to be your North Star, your guiding light, pointing you in a direction that's infinitely better than aimlessly drifting along.We're going to be intentional in our pursuits, not aimless wanderers.That's the goal here, and it's a goal worth pursuing with all your freelance might.So, let's create a plan that'll help 2024 be your best year ever, because remember... if you don't have a plan, you'll end up in someone else's plan.In this episode you’ll discover: Why you need a plan Analyzing your income and expenses for a better business Viewing your lifestyle with a realistic approach Brain dumping the current year - and the future Setting goals realistically Looking at what areas of your business have room for growth Understanding when your goals are completed, and creating milestones Why you miss your goals Planning ahead for your whole year For full show notes, visit https://6figurecreative.com/289
undefined
Dec 26, 2023 • 50min

#288: He Turned His 6 Figure Freelance Design Business Into A 7 Figure Agency | With Michael Janda

Ever felt like you wanted to reach out to someone, but didn't want to bother them?Maybe it was an old acquaintance, a past client, or even a prospective client you've had your eyes on for a while...Creatives typically have this voice inside our heads that says "don't do that... you'll just be bothering them".Here's something that may surprise you: That voice is usually a lying, thieving, horrible bastard who's simply holding you back from getting what you want...What's even worse is that this voice is holding your prospective clients back from the rich experience of connecting with you and all of the value you could potentially bring to their lives.If you want proof, just look at your own life. How many other people are constantly reaching out to you, bothering you with offers you don't want? How many other freelancers are "bothering" you about hiring them? How many old acquaintances are reaching out to you about meeting up for dinner or drinks to catch up? Hell, how many potential love interests are sliding into your DMs? If you're like 99% of the rest of us, those things are rarely (if ever) happening.There's a better way to handle this stuff.It's something called The Rule of 7, and it's one of the keys to the incredible success of this week's guest.This week I got to speak to a "7-figure creative" who turned his 6-figure freelance business into a 7-figure agency (which he eventually sold).He's used the Rule of 7 ethically to get more clients, stay top of mind, build trust, win more projects, and ultimately, earn millions and millions of dollars through his creative business as a designer. This is what separates struggling creatives from multi-million dollar powerhouse guests like Mike Janda.In this episode you’ll discover: How to prepare yourself for an economic downturn Positioning yourself as a freelancer to replace your day job Solving problems as a method of sales The rule of 7 The importance of meeting people in person Competition at the top levels of freelancing Understanding the market you're in to provide a valuable offer Balancing between big city freelancers and "cheap" options in other countries For full show notes, visit https://6figurecreative.com/288
undefined
Dec 19, 2023 • 33min

#287: The Follow Up Process That Helped Me Double My Freelance Business | The Sales Series

Learn about the power of follow-ups in doubling income for freelancers. Discover effective follow-up strategies, automation using CRM, and stages in the freelance lead process. Understand the importance of personalized emails and the Fibonacci follow-up sequence. Gain insights into tax planning and expense write-offs.
undefined
Dec 12, 2023 • 39min

#286: The SUPER Simple 4 Part Process For Sales Calls | The Sales Series

Learn the essential components of a successful sales call: connecting with clients, transitioning from small talk to diagnosis, overcoming objections, and uncovering the truth behind smokescreens. Discover strategies for addressing pricing objections, decision maker objections, and objections requiring a follow-up call. Avoid relying on proposals and focus on getting a commitment from clients.
undefined
18 snips
Dec 5, 2023 • 45min

#285: The Entire Freelance Sales Process From Beginning To End | The Sales Series

In this podcast, the host introduces a new series on the sales process for freelancers. They cover topics such as lead qualification, CRM setup, discovery calls, proposal process, and closing deals. They emphasize the importance of sales skills for freelancers to increase income. They also discuss the significance of sales leads, analyzing past conversations and deals, and the must-have features of a CRM system.
undefined
Nov 28, 2023 • 1h 10min

#284: Stuck With Low $$$ Projects? Here's How To Level Up To $50,000 Projects | With Ryan Koral (Replay)

Ryan Koral, professional freelancer, discusses how to level up from low-dollar projects to $50,000 projects. Topics include the dark side of freelancing, transitioning from low-dollar work, strategies for closing high-dollar projects, streamlining processes, delegating tasks, transitioning from wedding videography to the corporate world, building relationships and establishing credibility, and determining client budget and value.
undefined
Nov 21, 2023 • 36min

#283: The 3 Strategies For Staying Top-of-Mind & Getting More Gigs | The Lead Nurture Series

This podcast episode discusses the importance of staying top-of-mind for clients and shares three strategies for nurturing leads and getting more gigs. The hosts talk about content marketing, the difference between marketing and sales leads, and the use of paid ads. They emphasize the significance of being known well and going all in on your chosen content area.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app