6 Figure Creative

Last week we talked about essentials for your marketing plan. I mentioned eight things many people skip – before they complain that their efforts failed. Today you’ll learn about the 2nd half of my 20-point marketing plan, but you should only listen to this episode after you listened to the first part, episode 142: The Ultimate Guide To Creating Your Marketing Plan: Part 1 Listen now to learn more about growing your business by harnessing the power of friends, family, and yes, even cold marketi

When I talk to most people about their marketing plan, I hear stuff like this constantly... “I’m going to focus on networking as much as possible.” “I’m going to start reaching out to musicians on Instagram.” “I’m launching a podcast.” The majority of people who tell me these things come back to me with nothing to show for it.  There’s a LOT more that goes into a successful marketing plan. This episode is my attempt to give you a full look into what goes into a top-down appro

I’ve lost track of how many times I’ve seen threads in forums and groups devolve into chaos over one topic: free work. Some say you should always do free work. Others say you should never work without pay. The reality is, free work has no absolutes to it. Sometimes it’s a benefit for your business, while at other times it’s a detriment. The key is learning how to recognize when doing free work is good and when it isn’t. Listen now to learn how free work could fit into your audio bus

With unprecedented amounts of businesses shutting down worldwide, it’s time for us to talk about business basics. For a business to make it through tough times, they have to have to understand cash flow. Failing to understand why this is important, or how to have a positive cash flow, will result in an unstable business. Listen now to find out how you can adjust your business practices to ensure you have a positive cash flow to keep your heads above water in 2020 and beyond!

“What should I name my studio? Should it be my personal name or should I pick another name?” People ask me questions like this at least twice per month I’ve answered it dozens of times on group coaching calls inside The Profitable Producer Course, and this episode is my attempt at never having to answer this question again.  I have four requirements for naming any business. As long as you follow these rules, you’ll be good to go.

Too many audio engineers start off by offering cheap services and are then shocked when their clients leave as they raise prices. Others are so inundated with work that they can’t keep up but are unable to outsource what they need to keep the business running smoothly. Do either of those sound like you? Listen now to learn how to ensure that your business is on the correct track so you don’t have to do mixes for $50 a pop, or deal with headache clients because they’re your only high-paying cl

Think fast: Can you tell me what your business provides in 20 seconds or less without fumbling your words or pausing to think? If not, how do you think you come across to the person you just met if you can’t clearly articulate what it is that you do? You have to be able to help your client see how you are the bridge between where they are now and where they want to be.  Listen now to learn how you can DeFuck your marketing and finally get clients to understand the value you bring to their lives.

Online mixing is a red ocean. Thousands of studio owners are now trying to compete for the same pool of clients online, and only the strongest survive.  By creating a business that operates in a blue ocean, you can worry more about providing an amazing experience and less about how to “market” your way to success.  Listen now to find out how you can harness the power of The Motown Model to grow your business in a blue ocean market!

Every single industry sees the cycle of Life, Death, and Rebirth. Ours is no exception. We’ve been in a cycle of death since 2008, and have slowly been shifting to the cycle of Rebirth in the form of home studios. COVID has sped up the inevitable end of the old-school recording industry, and business will never look the same again. Listen now to hear our discussion about Life, Death, and Rebirth in our recording industry, and how to make sure you’re still around to be a part of the next cycle

If you’re constantly struggling to find more clients, there’s more to marketing your studio than simply “getting the word out” about your business. Do your leads know you? Do they trust you? Do they like you? If not, this is a major problem that you need to solve. Listen now to find out how you can use go-giver marketing to jumpstart a relationship with fresh leads to help grow your business!