6 Figure Creative

Think fast: Can you tell me what your business provides in 20 seconds or less without fumbling your words or pausing to think? If not, how do you think you come across to the person you just met if you can’t clearly articulate what it is that you do? You have to be able to help your client see how you are the bridge between where they are now and where they want to be.  Listen now to learn how you can DeFuck your marketing and finally get clients to understand the value you bring to their lives.

Online mixing is a red ocean. Thousands of studio owners are now trying to compete for the same pool of clients online, and only the strongest survive.  By creating a business that operates in a blue ocean, you can worry more about providing an amazing experience and less about how to “market” your way to success.  Listen now to find out how you can harness the power of The Motown Model to grow your business in a blue ocean market!

Every single industry sees the cycle of Life, Death, and Rebirth. Ours is no exception. We’ve been in a cycle of death since 2008, and have slowly been shifting to the cycle of Rebirth in the form of home studios. COVID has sped up the inevitable end of the old-school recording industry, and business will never look the same again. Listen now to hear our discussion about Life, Death, and Rebirth in our recording industry, and how to make sure you’re still around to be a part of the next cycle

If you’re constantly struggling to find more clients, there’s more to marketing your studio than simply “getting the word out” about your business. Do your leads know you? Do they trust you? Do they like you? If not, this is a major problem that you need to solve. Listen now to find out how you can use go-giver marketing to jumpstart a relationship with fresh leads to help grow your business!

Mastering is a dark art that the average person has no idea how to comprehend.  Because of this, it can be a struggle to build a thriving, steady, sustainable mastering business.  How do you stand out from the crowd as things get more and more crowded? How do you get clients to give you a chance?  How can you get your first handful of clients? Listen now to learn from how Chris Graham grew his mastering studio to six figures.

You have a solid website, a badass portfolio, and people are starting to show more and more interest in hiring you.  Now you need to turn those leads into clients. If you want to start closing sales like a badass, make sure you have five key systems in place to make this easier… even if you suck at “selling yourself”.  Listen now to learn what these systems are and how you can implement them to give your business the boost it needs!

Whether you’re relying on word-of-mouth, cold outreach, organic social media, or paid advertising, the way you set up your Instagram profile can make or break your efforts.  That’s why this week we brought on Brandon Brown of Media Whisper to share his expertise about all things Instagram.  Listen now to find out how to set up a social media presence that helps you pre-sell clients before they’ve even contacted you.

Out of sheer curiosity, I checked the Facebook Ads platform to see how much I’ve spent on advertising so far.  $254,336.67 This has all been done with a 2.65x return on ad spend (i.e. I make $2.65 for every $1 spent).  The result is that all of my businesses have benefited from what I’ve learned during this journey.  In this episode, I want to talk you through what I learned, how it applies to your studio, and what you can do to start unf*cking your marketing funnel.

Right now struggling studio owners have two choices: Choice A: You can stick your head in the sand, complain about the end of the world, and wait around for months until this is all over.  Choice B: You can take action to turn things around by understanding that just because things are bad for some people (let’s be real, many people), doesn’t mean that you can’t get clients! Mark Eckert is kicking ass in the indie-pop world. Listen now to find out how you can do the same for your business

I’ve seen businesses in similar niches, with similar resources at their disposal, and similar family lives who are in completely different places only 1 month into this quarantine. One is falling apart. The other lost all of their upcoming projects, but they’ve decided to pivot their business to something they can still do remotely. Why is there such a big difference between these people? It all comes down to mindset. Nothing else matters if your mindset is fucked.