6 Figure Creative

As creatives, we cringe at the thought of being too “salesy”. We tend to be so “allergic to sales” that we swing too far in the opposite direction and miss out on winning gigs that we would, could, and should have won. What if there was a way to get clients without having to resort to being that desperate, annoying person we all know and avoid? It’s called being a Go-Giver. Of all the books we’ve mentioned on the podcast, there’s one that outranks them all – longtime listeners will know that it’s The Go-Giver by Bob Burg and John David Mann.It’s an amazing book about how to get what you want without pushing away those around you.  Today, Bob Burg joins us to talk about the book, and share wisdom about the content and principles brought to light within The Go-Giver.Listen now to hear Bob’s chat with Chris and Brian, with ideas on how creatives can best apply the go-giver principles!In this episode you’ll discover: How Bob Burg came to write The Go-Giver Why creatives have trouble selling How taking focus from yourself and applying it to others helps you Why customers won’t buy from you for you How to be a go-giver in a business that isn’t scalable What the difference between money and value is Why we need to be aware of what people value How the go-giver approach can be adapted to different personalities For full show notes, visit https://6figurecreative.com/153

Most freelance creatives face one large problem: they need more clients. This is the same problem Anthony Craparotta faced when he launched Lyricvids.com.Anthony offered an amazing service, but struggled to fill his calendar with paid work. Instead of sitting around, relying on “hope marketing”, he took marketing into his own hands and started emailing his ideal clients. These people had no idea he existed, but he was able to turn them from strangers into clients. Fast forward to 2018 and he was able to break 6 figures. The best part is that he’s been able to double LyricVids income every year since then… all from cold emails. Learn more about growing from a small side hustle to a thriving freelance business with Anthony Craparotta on this week’s episode of the 6 Figure Creative Podcast!For full show notes, visit https://6figurecreative.com/152

If you're a freelance creative who's been trying to earn a living from your passion, but feel stuck, unmotivated, or just don't see a clear path forward, this podcast is for you.In this episode, we talk about what to expect from the 6 Figure Creative Podcast moving forward, how it's different from The Six Figure Home Studio Podcast, and why it will absolutely be worth your time every single week.For full show notes, visit https://6figurecreative.com/151

If you’ve been listening to The Six Figure Home Studio Podcast lately, you’ve probably heard that we’re about to make a major change.  Listen now to hear all the details about what’s happening to The Six Figure Home Studio Podcast and what you can expect from us in the future!

In 2000, the CEO of Netflix tried to convince Blockbuster to buy Netflix for $50 Million and they were laughed out of the room.  Now Netflix is worth $210 Billion and the last remaining Blockbuster store for $4/night on Airbnb.  The recording industry has made the same mistake as Blockbuster, and it’s the main reason so many studios have been shuttered in the past decade.  Listen now to learn more about staying on your toes and recognizing when you need to pivot to keep your business afloat!

Explore the top 6 mistakes freelancers make when trying to niche down, from the importance of defining a specialization to overcoming common pitfalls. Learn how location and passion play a crucial role in freelancing success, and uncover the power of crafting compelling messages to attract the right audience. Emphasizing consistency in storytelling, the hosts tease upcoming podcast changes as they delve into the challenges of dominating a niche.

“HUSTLE OR DIE”.  That’s the message you hear from so many business gurus.  Your to-do list seems to grow exponentially the more education you consume.  It can be overwhelming, exhausting, and ultimately send you down the path of burnout. Instead of trying to do everything, you can simply focus on the minimum amount of work for that thing to be effective (i.e. no longer a bottleneck in your business). When your brain makes this switch, everything in your business gets so much easier.

In our latest poll, more than 65% of studios have seen their incomes decline due to the pandemic. Instead of diving into the obvious reasons why studios are struggling, we thought it would be more beneficial to interview someone who’s having their best year ever. How have they set themselves up for success in 2020 while other studios are struggling? Listen now to learn how Jake has built his business from the ground up to not only survive, but thrive in this post-pandemic world.

This episode is for anyone feeling hopeless, aimless, and discouraged. Sometimes a simple pep talk from your friends and some practical steps can be all it takes to get yourself out of a funk.  Instead of feeling sorry for yourself and giving into the victim mentality, it’s time to step up and take charge of your life… despite the crazy shit going on in the world.

One of the biggest keys to a successful freelance career has always been building relationships. The problem is that most audio engineers tend to be cave-dwelling troglodytes who go days without direct contact to sunlight. This problem has only gotten worse now that social distancing is the new normal. How can we build relationships if we can’t be around clients and friends?  The good news is there are ways to build and maintain relationships with your ideal clients without leaving your audio cave