6 Figure Creative

“HUSTLE OR DIE”.  That’s the message you hear from so many business gurus.  Your to-do list seems to grow exponentially the more education you consume.  It can be overwhelming, exhausting, and ultimately send you down the path of burnout. Instead of trying to do everything, you can simply focus on the minimum amount of work for that thing to be effective (i.e. no longer a bottleneck in your business). When your brain makes this switch, everything in your business gets so much easier.

In our latest poll, more than 65% of studios have seen their incomes decline due to the pandemic. Instead of diving into the obvious reasons why studios are struggling, we thought it would be more beneficial to interview someone who’s having their best year ever. How have they set themselves up for success in 2020 while other studios are struggling? Listen now to learn how Jake has built his business from the ground up to not only survive, but thrive in this post-pandemic world.

This episode is for anyone feeling hopeless, aimless, and discouraged. Sometimes a simple pep talk from your friends and some practical steps can be all it takes to get yourself out of a funk.  Instead of feeling sorry for yourself and giving into the victim mentality, it’s time to step up and take charge of your life… despite the crazy shit going on in the world.

One of the biggest keys to a successful freelance career has always been building relationships. The problem is that most audio engineers tend to be cave-dwelling troglodytes who go days without direct contact to sunlight. This problem has only gotten worse now that social distancing is the new normal. How can we build relationships if we can’t be around clients and friends?  The good news is there are ways to build and maintain relationships with your ideal clients without leaving your audio cave

Last week we talked about essentials for your marketing plan. I mentioned eight things many people skip – before they complain that their efforts failed. Today you’ll learn about the 2nd half of my 20-point marketing plan, but you should only listen to this episode after you listened to the first part, episode 142: The Ultimate Guide To Creating Your Marketing Plan: Part 1 Listen now to learn more about growing your business by harnessing the power of friends, family, and yes, even cold marketi

When I talk to most people about their marketing plan, I hear stuff like this constantly... “I’m going to focus on networking as much as possible.” “I’m going to start reaching out to musicians on Instagram.” “I’m launching a podcast.” The majority of people who tell me these things come back to me with nothing to show for it.  There’s a LOT more that goes into a successful marketing plan. This episode is my attempt to give you a full look into what goes into a top-down appro

I’ve lost track of how many times I’ve seen threads in forums and groups devolve into chaos over one topic: free work. Some say you should always do free work. Others say you should never work without pay. The reality is, free work has no absolutes to it. Sometimes it’s a benefit for your business, while at other times it’s a detriment. The key is learning how to recognize when doing free work is good and when it isn’t. Listen now to learn how free work could fit into your audio bus

With unprecedented amounts of businesses shutting down worldwide, it’s time for us to talk about business basics. For a business to make it through tough times, they have to have to understand cash flow. Failing to understand why this is important, or how to have a positive cash flow, will result in an unstable business. Listen now to find out how you can adjust your business practices to ensure you have a positive cash flow to keep your heads above water in 2020 and beyond!

“What should I name my studio? Should it be my personal name or should I pick another name?” People ask me questions like this at least twice per month I’ve answered it dozens of times on group coaching calls inside The Profitable Producer Course, and this episode is my attempt at never having to answer this question again.  I have four requirements for naming any business. As long as you follow these rules, you’ll be good to go.

Too many audio engineers start off by offering cheap services and are then shocked when their clients leave as they raise prices. Others are so inundated with work that they can’t keep up but are unable to outsource what they need to keep the business running smoothly. Do either of those sound like you? Listen now to learn how to ensure that your business is on the correct track so you don’t have to do mixes for $50 a pop, or deal with headache clients because they’re your only high-paying cl