6 Figure Creative

Love it or hate it, email marketing is the closest thing there has ever been to a "magic pill" for anyone looking for stability in their month-to-month income.The sucky thing is...most of us "fall victim" to email marketing ALL THE TIME. You get tons of tons of emails from people offering their products and services, but you never make use of this powerful tool yourself.Most freelancers I see are making one (or more) of these mistakes: They think social media is the best long-term play (it's not) They think they can have the same success and stability 1 on 1 (you can't) They think "join my newsletter" is a great way to build their email list (it's not) They're actually building their list, but they're never sending emails (not good) If you want a time-tested, surefire way to stay top-of-mind, build trust, and actually reach the audience you've built, email marketing is where it's at.If you're having success on social media right now, I'm begging you to take this time to build an email list so you're safe/secure in the long run.Social media has historically always become a "pay to play" world for business owners, and Tiktok is already making that shift. Don't make the mistake of thinking that party is going to last much longer.If you're open to the idea of building, growing, and using an email list to grow your reach, and you like the idea of building trust in a one-to-many setting, this week's episode of the 6 Figure Creative Podcast is for you.In this episode you’ll discover: Why social media is not the savior people think it is The number one platform small businesses need in their toolbelt Staying top of mind with clients and leads Setting up your first lead magnet funnel How to attract email subscribers The key to a juicy lead magnet What Yahoo! did wrong with their website (and how it applies to growing your email list) The math behind running paid advertising Profitable Facebook ads for freelance creatives For full show notes, visit https://6figurecreative.com/222

Here are a few of the biggest lies when it comes to marketing your freelance business. "If I'm good enough, people will find me and hire me" "The only marketing I need is word-of-mouth" "If I market myself, I'll come across as desperate" "This sort of stuff doesn't work for freelancers" If any of that sounds like you, my guess would be you likely have very little predictability in your income.You might go from having more gigs than you can handle, followed by extreme famine periods where your calendar dries up (along with your bank account).If you want steady, predictable income for your business every single month, there are 4 key things you need in place.If you're even missing one of these four pieces, you're making your path to predictability extremely difficult (or impossible).In this episode you’ll discover: Marketing plans for freelancers When email lists are vital, vs. when they're optional "Proposing" via text message The "3% rule" and the "80/19/1 rule" How your niche affects your marketing needs Swiping or dating: lead generation and lead nurture How to create a business you rarely *(if ever) have to market  For full show notes, visit https://6figurecreative.com/221

Every successful freelancer has hit that wall where you can't say yes to even ONE more project...this is usually the same time you start getting more inquiries than you've ever seen before.In these busy seasons of business, there are a few options you could take... You could turn down all those extra projects (and say goodbye to that extra $$$). You could say "yes" to those projects and just hate your life for the next few weeks or months while you scramble to deliver (this is the route most of us take). You take the responsible, profitable, healthy route of building systems that scale. If you hate money, you'll probably take option 1 and turn down those extra projects. If you're irresponsible and want to live in a state of overwhelm, you'll take option 2.If you're a responsible, mature business owner, you'll go with option 3 and build systems that help you deliver high-quality work faster, more efficiently, and without dropping the ball or overwhelming yourself. In this week's episode of the 6 Figure Creative Podcast, I interviewed systems expert Rachael Mueller. She's a virtual COO that helps service-based business owners plan, create, and manage systems that scale so you can take on more projects in less time.If you're overwhelmed, working too much, or just feel like you have WAY too many project details floating around in your brain, and you're not sure what to do, this episode is for you.In this episode you’ll discover: Making your business run smoothly Unloading your mind to focus on creativity Flow charts - they're not just for nerds Setting up your systems for success The three key systems any business needs Using templates to cut out wasted time Logging your time to see where it goes Why the major CRMs aren't the best for freelancers Consolidating your tasks for easy reference For full show notes, visit https://6figurecreative.com/220

In this episode, Colleen Welsch breaks down the cold outreach process she used to land some of the biggest brands in the beauty industry.This email process can work in any industry to start bringing in consistent clients no matter how much experience you have.If you've ever wanted to see a proven process for cold outreach, this interview is for you.In this episode you’ll discover: Why failure is not the end Starting fresh after your business collapses Working with major brands just by asking What you need to have in place before emailing strangers How to face rejection as a freelancer How to craft a cold email How many times to follow up if no one replies Brian and Colleen's original (and embarrassing) AIM usernames For full show notes, visit https://6figurecreative.com/219

Social media expert Chris Smith shares valuable insights on using social media to attract clients instead of chasing them. Topics include overcoming the lead generation bottleneck, content marketing, basing your business model on Disney, getting booked on TikTok, and the ROI of social media content creation.

I recently came across one of the coolest freelance businesses I've ever seen, and I wanted to bring this to the 6 Figure Creative audience.I'm not going to spoil anything, but this freelancer is earning over $1 Million per year without a staff, without contractors, and he's able to accomplish this just by taking inspiration from a totally different industry than his own.If you're feeling stagnant, stuck, uninspired, or you're simply not earning what you think you should be in your own business, this episode is absolutely for you.In this episode you’ll discover: Why you shouldn't rely on a single point of failure Taking influence from other businesses outside of your industry Creating income stability with a better business model How to stay away from becoming an "inbred business" How successful entrepreneurs deal with roadblocks Sharing knowledge with your "competition" For full show notes, visit https://6figurecreative.com/217

No matter how much you love doing what you do, there are always going to be things that you hate doing but still need to be done.This is the life of a business owner, and one of the root causes of burnout.What if I told you there was a way to spend less time doing the stuff you hate so you can spend more time doing what you love?There is, and it's something called the "Easy Ates" framework. This episode will break down how to use this framework in your own business so you can avoid burnout, work less, and spend much more time enjoying your creative business.In this episode you’ll discover: Finding time to work on your business instead of in your business How successful business owners use the same 24 hours you have The best app to track your time KPIs Eliminating the stressors in your business Brian's 4-step framework for saving time Systemizing your processes for more efficient business practices Protecting yourself from outside factors Procrastinating with perfectionism Why not all hours are created equal The "Easy Ates" Framework Eliminate Can you remove this from your business entirely? Automate Can you set up a system to do this for you? Delegate Can someone else do this for you? Mitigate How can we make this task less painful if we can't eliminate, automate, or delegate it? For full show notes, visit https://6figurecreative.com/216

By FAR the easiest way to monetize your creative skills is by offering freelance services. The only issue with that approach is that it puts a cap on how much you could ever hope to earn per hour. $50 per hour? Sure. $500 per hour? Maybe... $5,000 per hour!? Possibly $500,000 per hour? As a freelancer? There's no way that I know of... The other issue with the freelance business model is that if you're not working, then you're not earning a dime (unless you know some secret hack to get paid time off as a freelancer, in which case hmu).While freelancing can be a great way to get started as a designer, there's a far better business model that our podcast guest this week has used to earn up to $500k per hour–allowing her to travel the world full-time as a digital nomad.The business model is partnering with big brands via licensing, and Cat Coquillette has mastered the process of being a prolific creator while also getting her designs placed in some of the biggest stores in the world, including Target, Urban Outfitters, Nordstrom, Bed Bath & Beyond, and more.Listen now to hear how she built her design business from the ground up while skipping out on the freelance part entirely.In this episode you’ll discover: How to skip the freelance game and jump into scaleable income A tax loophole to write off most of your travel expenses 80/20 for creatives - playing the numbers game Using Print on Demand services to sell your designs Being open to all opportunities Handling criticism well Contract negotiation - give and take The importance of an active mailing list Focusing on the important parts of your business For full show notes, visit https://6figurecreative.com/215

Answer this question: If you don't work today, will you still make money? What if you take the whole week off? Or the whole month?This is the biggest drawback of being a freelancer. You have to work more if you want to earn more. There are a number of consequences for this, but the biggest issue for creatives like us is that the more we work, the more we face burnout. The more we face burnout, the higher the chance that we'll lose the initial passion that drove us to this business in the first place.That means that the more we earn as freelancers, the more we'll face burnout.I'm sure you see the issue here... while you may love what you do, I'm sure you want to maintain a healthy balance between maintaining creativity and maintaining your bank account.None of us want to feel like we're on a hampster wheel of working just to pay the bills, but this is the sad reality of some of the most successful freelancers I know.They built amazingly successful careers (at least financially), but they unknowingly built a trap for themselves. As their income increased, so did their lifestyle and bills.As their bills increased, so did their dependency on their freelance income. This created a perpetual cycle of saying "yes" to projects they otherwise would have said "no" to if they didn't need the money.So how do we get out of this deadly cycle? Well... One method is to just keep your living expenses (and business expenses) as low as humanly possible.The other method (and one I much prefer) is to break away from directly trading your dollars for hours.This is the choice that Rachel Brenke took in her own businesses, which have allowed her to scale her income to over $9,000,000.While she does offer 1-to-1 services just like any typical freelancer, she's also built something called an "ascension ladder", which has allowed her to keep earning money regardless of whether she works this month or not.If you're still on the hours-for-dollars treadmill, and you want to break away, this week's episode of the 6 Figure Creative Podcast is for you.In this episode you’ll discover: The art (and science) of niching down How to offer services and products in multiple niches Automating and outsourcing the stuff you don't want to do How to build an "ascension ladder" as a freelancer Why relying on a single point of failure can destroy a business The 80/20 of content marketing that actually brings in clients For full show notes, visit https://6figurecreative.com/214

I'm super excited to share this with you today because this is the stuff that really moves the needle in your business.This is how you can charge more without losing clients or getting rejected.This is how you make your clients SO happy that they refer all their friends to you.This is how you become more attractive to your "dream clients".And this framework comes from a business owner earning over $100,000,000 per year... so you know this stuff works.Today's episode breaks down the 4 BEST ways to become more valuable, and if you get this right, you'll completely transform how you show up to clients.99% of the freelancers I know neglect all 4 of these areas to their own detriment. As a result, they're losing gigs to their competitors, they get constant pushback on pricing, and they're not generating nearly enough referrals to keep their calendars full.In this episode you’ll discover: Focusing on the end goal, not the short term The value exchange The importance of social proof and perceived likelihood of achievement How to close bigger deals How time delay affects pricing and client acquisition The expert wins: why experts get the job 9 times out of 10 Why adding friction is a recipe for losing clients For full show notes, visit https://6figurecreative.com/213