

Profit with Law: Profitable Law Firm Growth
Moshe Amsel
Small Law Firms often start from the practice of law and not as a business venture. This ends up causing the growth of the firm to be much longer and more painful than it needs to be. If you started a Law Firm with the intention of increasing your impact, freeing up your time and having all the money you will ever need then the strategies we discuss will be priceless for you. Profit with Law is a show focused on the business of running a law firm as a profitable venture. Packaging and pricing your services, getting clients consistently, growing your staff in a way that feels good to you and implementing systems and technology to set yourself up for success are all discussions you will find here on the show. Moshe Amsel the host of the Profit with Law podcast is not an attorney. He has spent 20 years as an executive in the IT industry before becoming an accountant and business advisor for small businesses. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful. Our mission is to empower all people with wealth creation so that this and future generations can lead a better life. We’d love nothing more than to do this by helping law firm owners on their journey. A law firm is not for practice it’s for profit!
Episodes
Mentioned books

Apr 18, 2024 • 54min
How to Double Your Case Files Without Spending Another Cent on Marketing with Jan Roos - 427
Send us a textShownotes can be found at https://www.profitwithlaw.com/427.In this Law Firm Growth Summit 2019 session replay, Jan Roos, CEO of CaseFuel and author of the book “The Legal Marketing Fastlane” talks about How to Double Your Case Files without Spending Another Cent on Marketing. He talks about why spending more money to have “big engine” marketing gets minimal return on investment, and why legal firms should focus instead on a more lean and more effective marketing process.Resources mentioned:Registration for the Law Firm Growth Summit 2024 is now open!Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereRegistration for the Law Firm Growth Summit 2024 is now open!CLIO Report from CLIO ConferenceSmith AIBombBombJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Apr 11, 2024 • 50min
Best of: Women Empowerment and How to Avoid These Two Common Mistakes with Jaimee Hall - 426
Send us a textShownotes can be found at https://www.profitwithlaw.com/426.Running a law firm always comes with tough challenges. It is not enough to know you need to make tough decisions; you also need to know how to make correct ones. You’ve got to ask the right questions: How do you enact women empowerment? When should you hire vs when should you implement more technology? What data do you need to look at?In this episode, Jaimee Hall joins us to discuss the two most common mistakes of law firm owners: not maximizing their use of technology and not tracking important metrics. She talks about how you can make the right calls that will elevate your law firm. Jaimee also shares the key metrics you should track and the importance of strategic planning. Lastly, she offers insights on women empowerment in the legal industry.If you want to gain confidence in making tough decisions that will elevate your law firm, then this episode is for you.Resources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Jamie: LinkedIn | EmailLegal Back Office websiteRead Jamie’s blog, Why I Love Lawyers (And Why You Should Too), here!Track your metrics: Law Perform | firmTRAKTime tracking tool: TimeularJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Apr 4, 2024 • 50min
The Key Drivers Behind a Valuable and Marketable Law Firm with Brooke Lively - 425
Send us a textShownotes can be found at https://www.profitwithlaw.com/425.If you're feeling overwhelmed by the daunting task of maximizing your law firm's value for potential sale, then you are not alone! As a law firm owner, you may be struggling to delegate responsibilities, cultivate a thriving team, and create a profitable business that's attractive to potential buyers. Instead of feeling confident about the value of your firm, you might feel stuck and unsure where to focus your efforts.In this episode of the Profit with Law podcast, Moshe Amsel sits down with Brooke Lively to delve into the critical factors that impact the sellability and value of law firms. Brooke, a financial expert specializing in helping law firms optimize their operations, shares invaluable insights into how understanding the numbers in a law firm can significantly impact its potential sale value. She emphasizes the importance of turning a law firm into a valuable asset by focusing on profitability, cash flow, and ensuring the owner is not the central figure in the business. The conversation delves into the specific factors that potential buyers scrutinize when evaluating a law firm for purchase, emphasizing the significance of financials, marketing, sales and intake, operations, and people. This episode provides a wealth of guidance for law firm owners and aspiring entrepreneurs looking to maximize the value of their firms and attract potential buyers.Chapters:00:00 Introduction to Brooke Lively08:27 Key Factors in Evaluating a Law Firm's Value14:36 The Importance of Minimal Owner Involvement17:25 Importance of Firm Culture and Hiring Processes18:47 Firm Capacity and Billing Goals21:27 Technology Adoption and Firm Value23:52 Overcoming Overwhelm30:07 Helping Employees Find Success40:06 People are Assets44:08 Preparing a Business for SaleResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereTraction: Get a Grip on Your Business by Gino WickmanRocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. WintersConnect with Brooke Lively: LinkedInExit On Top: Sell Your Law Firm to the Right Person at the Right Time for the Right Price by Brooke LivelyCathCapJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn -

Mar 27, 2024 • 43min
Best Of: Building the 7 Figure Attorney Mindset and Reality with Craig Goldenfarb - 424
Send us a textShownotes can be found at https://www.profitwithlaw.com/424.It's our podcast's fifth anniversary, and we're commemorating the occasion by revisiting our most popular episode of all time! Join us as we relive the conversation, knowledge and insights that made it a standout among our listeners.Every year, law schools produce legal practitioners of great minds and integrity. However, the training and education they receive have little to do with business development. As a result, law entrepreneurs need to learn the fundamentals of growing a business from scratch — and the first step is shifting from having a lawyer mindset to being a business owner. In this episode, Craig Goldenfarb lays out the basic groundwork for an enduring and successful business. He discusses with Moshe Amsel the importance of growing and scaling your business as well as having a positive work culture.If you want to learn how you can successfully turn your profession into a successful business, this episode is for you!Resources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereTraction: Get a Grip on Your Business by Gino Wickman Mindset: The New Psychology of Success by Carol DweckTribe Of Mentors: Short Life Advice from the Best in the World by Timothy FerrissThe 5 Languages of Appreciation in the Workplace by Gary Chapman and Paul WhiteThe Dream Manager by Matthew KellyConnect with Craig Goldenfarb: LinkedIn7 Figure Attorney Summit: Website | Register NowAtticus Personal Injury Academy™Atticus Advantage - Find more coaching programs to build your law firmJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Mar 21, 2024 • 44min
Boost Client Acquisition: 5 Keys to Marketing Success for Law Firms with Travis Hoechlin - 423
Send us a textShownotes can be found at https://www.profitwithlaw.com/423.If you're feeling frustrated by spending money on marketing campaigns and not seeing a substantial return on investment, then you are not alone! Many small law firm owners struggle with this, feeling like they're throwing money at the wall and hoping something sticks. It's time to stop the cycle of disappointment and start seeing real results from your marketing efforts.In this episode of Profit with Law, Travis Hoechlin, CEO of Rise Up Media, joins Moshe Amsel to share easy marketing strategies that can make a big difference for small law firm owners. Travis draws from over a decade of experience in helping law firms grow and customize their marketing strategies to boost client generation and higher revenue. Moshe and Travis emphasize the significance of investing in marketing, hiring more attorneys for increased revenue, and converting referrals into clients. Travis also highlights the value of leveraging technology, such as text messaging, to improve client communication. They provide practical insights on Google's local service ads, pay-per-click marketing, and the importance of prompt call answering and gathering positive Google reviews. With Travis's expertise and actionable tips on transitioning from relying on referrals to creating a more predictable stream of clients, this episode offers valuable strategies for law firm owners wanting to improve their marketing strategy and generate a consistent stream of clients.Chapters:[00:00] Introduction to Travis Hoechlin[07:52] Limited Budget Marketing[12:33] Common Marketing Sins on Law Firm Websites[15:53] The Importance of Choosing a Niche[18:31] Importance of Answering Calls[30:27] Transitioning from Referrals to Marketing[35:02] Leveraging Google Reviews for LSAs[38:42] Judging Marketing Campaign PerformanceResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereEpisode 29 - Why Choosing a Niche Will Skyrocket Your FirmEpisode 49 - Getting Over 1,000 Google Reviews with Sam MollaeiEpisode 69 - How Important Is A Client Photo When Posting a Review Live Q&AEpisode 235 - Dealing With Negative ReviewsConnect with Travis Hoechlin: 714-261-0185 | LinkedIn | Facebook | Instagram | XRize Up MediaTravis’ Phone Number: 714-261-01852019 Clio Trends ReportSmith AIJuvo leads

Mar 14, 2024 • 59min
Retaining Clients and Employees: The 100-Day Secret to Long-Term Success with Joey Coleman - 422
Send us a textShownotes can be found at https://www.profitwithlaw.com/0422.Want to know how to keep your clients and employees loyal for the long haul, resulting in business growth that lasts?In this episode of Profit with Law, guest Joey Coleman, a former attorney turned customer retention expert, shares invaluable insights on client and employee retention. With his unique blend of legal and business expertise, Joey emphasizes the critical role of the first 100 days in shaping long-term client relationships. He highlights the significance of creating a positive client experience early on to ensure long-term retention and potential referrals. Joey's practical insights and evidence-based approach offer valuable guidance for law firm owners seeking to improve client retention and create exceptional customer experiences in the legal industry.If you're looking to enhance client and employee retention, Joey's expertise and actionable tips make this episode a must-listen for law firm owners striving for long-term business success.Chapters:[00:00] Introduction to Joey Coleman[08:00] Importance of First 100 Days[12:39] Addressing Buyer's Remorse[18:24] Solutions for Time Management[22:21] Delegate by Elevating Team Status[26:11] Effective Client Communication[32:11] The Power of Infographics in Client Communication[34:53] Employee Retention and Talent Development[40:10] Main Drivers of Employee Satisfaction[46:27] Incentivizing Process Improvement[54:59] Taking Action for Continuous GrowthResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Joey Coleman: Website | Facebook | LinkedInNever Lose a Customer Again by Joey ColemanNever Lose an Employee Again by Joey ColemanJoey Coleman WebsiteJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Mar 7, 2024 • 37min
Marketing Secrets to Quadruple Your Law Firm Cases with Bo Royal - 421
Send us a textShownotes can be found at https://www.profitwithlaw.com/421.If you're feeling frustrated with your current marketing efforts, spending money on various tactics without seeing a significant increase in client acquisition or revenue, then you are not alone! It's time to switch things up and explore fresh strategies that can truly elevate your law firm's growth. Let's dive into some game-changing marketing approaches that could transform your business for the better.In this podcast episode, Moshe Amsel and Bo Royal discuss the simple marketing secrets that will propel the growth of your law firm. From navigating the marketing budget, Google Ads, getting reviews, and conversion rate optimization, Bo covers it all.Join us for an interview you don’t want to miss!Chapter:[00:00] Introduction to Bo Royal[06:58] Navigating the Marketing Budget[15:21] Alternatives to Google Ads for Competitive Markets[21:27] Free or Low-Cost Marketing Strategies[25:59] Paid Advertising Channels and Targeting[32:03] Conversion Rate OptimizationResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Bo Royal: LinkedInPareto LegalJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Feb 29, 2024 • 48min
The Key to Building Generational Wealth Faster with Adam Carroll - 420
Send us a textShownotes can be found at https://www.profitwithlaw.com/420.Are you ready to discover the surprising secret to eliminating debt and creating generational wealth? Get ready to be empowered with the knowledge to engineer your financial future and change the trajectory of your family tree. Stay tuned for an eye-opening revelation that will leave you equipped to revolutionize your approach to money and wealth creation!In this episode of Profit with Law, host Moshe Amsel interviews financial literacy expert and author, Adam Carroll, diving into the concept of The Shred Method as a powerful tool for eliminating debt and achieving financial freedom. Adam shares his personal journey of overcoming significant debt after college, emphasizing the importance of financial literacy and generational wealth. The conversation revolves around the practical application of The Shred Method, focusing on efficient debt repayment and strategic financial management. As a business owner or individual seeking financial independence, listening to this episode provides valuable insights into leveraging financial tools and resources to create lasting wealth and eliminate debt, making it a must-listen for those aiming to gain control over their financial future.With Adam's expertise and real-life experiences, this episode offers actionable steps and a fresh perspective on wealth creation and financial freedom. Chapters:[00:00] Introduction to Generational Wealth [06:12] Adam Carroll's Journey to Financial Literacy[12:16] Understanding Risk vs Calculated Risk in Business[16:37] The Burden of Student Loans[17:54] The Concept of Financial Efficiency[21:11] The Power of The Shred Method[27:48] Balancing Business Growth and Financial Stability[31:07] The Cost of Living in a Debt-Minded Society[32:22] The Shred Method Components[34:01] The Secret Ingredient of The Shred Method[36:25] Using the Shred Method for Business Debt[45:40] Impacting Future Generations[46:59] Owning Your HomeResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Adam Carroll: InstagramThe Shred Method WebsiteWatch Broke, Busted, and Disgusted, a documentary of the true costs of college for FREE with code SHARE - https://brokebusteddisgusted.com/Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn -

Feb 22, 2024 • 41min
How Busy Law Firm Owners Can Write a Book in One Year with Mary Adkins - 419
Send us a textShownotes can be found at https://www.profitwithlaw.com/419.Want to become a successful author while running a busy law firm? Learn the solution to writing and publishing your book while balancing your professional and personal commitments.In this episode, Moshe Amsel and Mary Adkins detail a simple process for writing the book you always dreamed about. Mary shows us how the busiest people can accomplish this in just one year!Listen now, to find out Mary's #1 tip for finding time to write a book.Chapters:[00:00] Introduction to Mary Adkins[05:46] When is the right time to write a book?[13:11] Finding time to write[16:47] What to do after finishing your first draft[20:29] Seeking feedback on your draft[23:47] Understanding Reader Reactions[26:16] Incorporating Feedback[31:32] Seeking Professional Feedback and Publication[33:06] Understanding Book Finances and SuccessResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Mary Adkins: InstagramThe First Draft Club PodcastThe Book IncubatorJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Feb 15, 2024 • 48min
Is Google Advertising Worth It for Law Firms? with Sasha Berson - 418
Send us a textShownotes can be found at https://www.profitwithlaw.com/418.Do you want to skyrocket your law firm's revenue through Google advertising?In this episode of the Profit with Law podcast, Moshe Amsel interviews Sasha Berson, a seasoned entrepreneur who has a proven track record of helping small law firms double their revenue in three years or less. Sasha shares valuable insights and strategies on Google advertising for law firms, delving into the intricacies of SEO, PPC, and LSAs. He emphasizes the importance of consistent investment in marketing and finding the right partner to navigate the complexities of Google advertising. He provides practical advice tailored to small law firm owners, highlighting the readiness for different Google marketing strategies and the mindset shift required for achieving growth and predictability. With Sasha's expertise and experience, this episode offers a wealth of knowledge and actionable steps for small law firm owners looking to leverage Google advertising to increase their revenue.In this episode, you will be able to:Maximize Your Firm's Reach with Google AdvertisingElevate Your Firm's Visibility with Strategic MarketingUncover the Power of SEO and PPC for Your FirmDrive Growth by Investing in Your Firm's MarketingFind Your Dream Marketing Team to Propel Your FirmChapters:[00:00] Introduction to Sasha Berson[07:16] Who is Ready for Google Advertising?[12:28] SEO: Long-Term Game and Investment[15:57] Pay Per Click and LSA Advertising[18:52] Minimum Advertising Spend for Google Advertising[22:32] Key Leading Indicators and Agency Costs for SEO[28:17] Calculating Marketing Investment Based on Revenue[32:26] Investing in Your Law Firm[34:53] Becoming a CEO[39:38] Selecting the Right Marketing TeamResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program here. Connect with Sasha Berson: Facebook | Instagram | YouTube | LinkedInChecklist: How to Pick the Best Marketing Company For Your Law FirmJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://ww