Learn, Make, Learn

This week, we dive into Ernest's career as a product manager/product marketer and discuss what a product manager does, how to sift meaningful insights from the noise, how to enter the field & much more.FOLLOW-UPS – 02:25Surprised by the Hot Hand Fallacy?Imagined Consumption Reduces Actual ConsumptionI placed too much faith in underpowered studiesWTF IS A PRODUCT MANAGER? – 07:24Ernest’s blog post on this topicWhy The Hidden Risks Of Specialization Help Explain CrisesHow “Jobs to Be Done” Can Help You Make, BetterUNDERSTANDING YOUR CUSTOMER – 12:04THE PRODUCT BRIEF – 21:34Give me the freedom of a tight briefGETTING TO THE WHY – 26:09Coca-Cola “Polar Bowl”CHEERLEADING, MOMENTUM, HONESTY & RISK – 33:32The Greatest Night in PopTHE DREADED ‘CEO PROJECT’ – 39:43WHAT PEOPLE GET WRONG ABOUT PRODUCT MANAGEMENT – 41:47Sports Product Management at University of OregonHOW TO BECOME A PM – 45:06Kicksology.net—Don’t Call it a ComebackApple Hires Anand Lal ShimpiGoogle hires The Verge’s Deiter BohnArchitecture and design with DamiADVICE TO YOUR 16-YEAR-OLD SELF – 53:22Steve Jobs Secrets of LifeWEEKLY RECS – 55:53BBC ConnectionsThe Greatest Shot in TelevisionSteve Jobs, internal “Chalk Talk” for NeXT, 1991Naim Mu-So 2Andrew Robinson’s review of the Mu-So 2NeXT CubeSteve Jobs intro’s the original iMacCLOSING & PREVIEW – 01:07:53(Image credit: Ernest Kim)****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

This week, we dive into Joachim's career as an applied microeconomist. What does an applied microeconomist do, how is it relevant to product innovation, how do you enter the field, and much more!FOLLOW-UPS – 01:43Margaret Heffernan: A Bigger PrizeEd Catmull on The Hungry Beast and the Ugly BabyWTF IS AN APPLIED MICROECONOMIST? – 08:44David Hume: “Reason Is and Ought Only to Be the Slave of the Passions”Ariel Rubinstein: Dilemmas of an Economic TheoristKarl Marx: Theses on FeuerbachMechanism DesignTHE ASSUMPTION OF RATIONAL BEHAVIOR – 16:56Game Theory: A Very Short IntroductionHow “Jobs to Be Done” Can Help You Make, BetterMICRO- VS. MACRO-ECONOMICS – 23:58APPLIED MICROECONOMICS & PRODUCT INNOVATION – 28:59Tinker Hatfield, The Georges Pompidou Center & The Air Max 1TEACHING VS. WORKING IN INDUSTRY – 37:16The Perils of Crossing Over From Niche to MainstreamJOACHIM'S PATH TO APPLIED MICROECONOMICS – 42:58Rage Against the Machine, Che Guevara T-ShirtEstimation of a Dynamic Auction GameUrsula K. Le Guin: The DispossessedWHAT PEOPLE GET WRONG ABOUT ECONOMICS – 47:22Surprised by the Hot Hand Fallacy?Uncertainty in the Hot Hand FallacyBlaming Analytics for the 49ers Super Bowl LossKevin Slavin: How Algorithms Will Shape Our WorldHOW TO BECOME AN APPLIED MICROECONOMIST – 54:48ADVICE TO YOUR 16-YEAR-OLD SELF – 57:35WEEKLY RECS – 01:00:45Tanaka Tatsuya: Miniature & Mitate ArtistTom Coates: How Threads will integrate with the FediverseThe fediverse, explainedCLOSING & PREVIEW – 01:08:48(Image credit: Guillem Casasus for The Financial Times)****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

In this episode, we challenge tech industry dogma around A/B testing & Minimum Viable Products (MVPs), and propose alternatives better suited to today’s post-low interest rate economy.FOLLOW-UPS – 01:41Apple Vision Pros & ConsHow to book a Vision Pro demo at an Apple StoreApple Vision Pro has finally made virtual reality worth itFirst insights about Apple Vision Pro opticsSteve Jobs on the Post-PC EraApple Vision Pro review: magic, until it’s notAnil Dash on Apple Vision ProEXPERIMENTATION IN PRODUCT INNOVATION – 19:43Building a Culture of ExperimentationThe Surprising Power of Online ExperimentsComputers suck now. They run on superstition, not science.CRITIQUE OF THE MVP APPROACH – 25:03Minimum Viable ProductCory Doctorow on the enshittification of platformsPIXAR, BRAINTRUSTS & SAFETY – 33:45The Marginalian reviews Ed Catmull’s Creativity, Inc.Toolbox: How “Jobs to Be Done” Can Help You Make, BetterLIES, DAMN LIES & STATISTICS – 48:24Science has been in a “replication crisis” for a decadeREAL ARTISTS SHIP – 54:21Andy Hertzfeld on the origin story behind this Jobs-ismWEEKLY RECS – 56:52“Onigiri” Rice Balls: Kings of the Convenience StoreHistory of Seven & I HoldingsThe Greatest Night in PopThe story behind “One Love” from Nas’ legendary Illmatic albumCLOSING & PREVIEW – 01:07:20(Image credit: Young Frankenstein / Twentieth Century Fox Film Corp)****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

We dig into the perils of crossing over from niche to mainstream. How can a brand built on a niche product or service successfully expand its appeal? Should this even be an aspiration?FOLLOW-UPS – 01:24“Low-Resource” Text Classification78% MNIST accuracy using GZIP in under 10 lines of codeMNIST by zipClustering by compressionKolmogorov complexityNormalized compression distanceChatGPT is a Blurry JPEG of the WebLast week’s cover artApple’s LaserWriter Changed Everything (paywall)Adobe, Stability AI & Canva are starting to pay artistsOn Threads @LearnMakeLearnShowTHE PERILS OF CROSSING OVER – 12:23American Fiction’s Big Literary ShowdownSCENE FROM AMERICAN FICTION – 14:27THE CRUX – 16:00Chris Wilcha Talks Gen X AngstHodinkee Cuts a Fifth of Jobs (paywall)Maciej Ceglowski—Barely succeed! It’s easier!PinboardCROSS-SUBSIDIES – 24:42The car that saved Porsche (paywall)Windup Watch FairWhen Movie Stars Become BrandsAdam Curtis InterviewKAIZEN – 29:25What is Kaizen?William Gibson interviewStanley Cup CrazeNintendo CEO’s refusal to layoff staff goes viralFOCUS DOESN'T HAVE TO MEAN SMALL – 36:25WEEKLY RECS – 39:05On Film Grain EmulationThe “baseline” sceneCLOSING & PREVIEW – 44:50(Image credit: Clair Folger/Orion Releasing)****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Ernest & Joachim dive into the dilemma faced when a promising business opportunity conflicts with your own or your company's values. The duo offer perspectives on how to navigate this conflict, including tools you can apply to your day-to-day work making products.FOLLOW-UPS – 01:15History of Jobs-to-Be-DoneWHEN VALUES & OPPORTUNITY COLLIDE – 02:15Follow us on ThreadsApple’s Privacy Pledge Complicates Its AI PushGoogle staff criticize leadership over lack of visionWhat’s Gone Wrong at Boeing (paywall)Majority of Gen Zers would quit their jobs over company valuesSHOULD COMPANIES EXPRESS VALUES? – 04:52What Should a Corporation’s Purpose Be?Apple is becoming an ad company despite privacy claims“Don’t be evil” isn’t a normal company value.NO, IT'S ON US TO HOLD & EXPRESS VALUES – 07:36BUT WHAT IF YOUR & YOUR CO'S VALUES DON'T ALIGN? – 12:13Stafford BeerThe purpose of a system is what it doesEMBEDDING VALUES THROUGH CORP STRUCTURE – 16:25 Patagonia’s New Ownership StructureOpenAI’s weird governance structure (paywall)Is Rolex a Nonprofit?IMPLICATIONS & TACTICS FOR PEOPLE MAKING PRODUCTS – 20:28Inge Druckrey: Teaching to SeeTrain (board game)Apple best-placed to benefit from AISelling SubscriptionsWEEKLY RECS – 31:37Untrue (album)American Fiction‘Watchmen’ Writer Cord JeffersonPoor ThingsCLOSING & PREVIEW – 37:36(Image generated via Midjourney)****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Ernest & Joachim share a deep-dive on the jobs to be done approach to customer-centric product & service innovation. They explain what it is & why it matters, share real world examples of jobs-to-be-done in action, and highlight situations where it might not apply.FOLLOW-UPS – 01:11Apple Vision Pros & ConsDisconnect Blog & NewsletterTech Won't Save Us: Will AR Glasses Die Like Google Glass?SNL Weekend Update: Randall MeeksJOBS TO BE DONE: CONTEXT – 04:53Steve Jobs on “speeds and feeds” marketingTheodore LevittSamsung Electronics Launches Global Rollout of The Frame TV (2017)Samsung Frame 4K TV: The Gizmodo ReviewIt’s hard to believe Samsung’s new, matte The Frame is actually a TVSamsung Electronics Sold One Million Units of ‘The Frame’ in 2021JOBS TO BE DONE: DEFINITION – 09:03Competing Against Luck: The Story of Innovation and Customer ChoiceKnow Your Customers’ “Jobs to Be Done”Clayton Christensen: Increasing sales of milkshakes (2013)Nate Silver: The Signal and the NoiseJOBS TO BE DONE: REAL WORLD APPLICATIONS – 15:39Coca-Cola “Polar Bowl”PR/FAQ: the Amazon Working Backwards Framework for Product InnovationJOBS TO BE DONE: WATCH OUTS & BEST PRACTICES – 26:31WEEKLY RECS – 30:39Her StoryThe Innovator’s Dilemma: When New Technologies Cause Great Firms to FailSchumpeter: The Prophet of Bust and Boom (paywall)Cautionary Tales Ep 6 – How Britain Invented, Then Ignored, BlitzkriegCLOSING & PREVIEW – 39:07(Image credit: Samsung)****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Ernest & Joachim debate Apple Vision Pro: Does it represent “the beginning of a new era for computing,” or will it offer more proof that VR is an answer to a question no one’s asking? E & J then highlight lessons that can be applied to anyone in the business of making products, irrespective of category.CONTEXT ON SPATIAL COMPUTING – 00:34WWDC 2023: Apple Vision ProSimon Greenwold's paper on Spatial ComputingJOACHIM’S CASE – 03:01Mentour Pilot: The Untold Story of Air France 447ERNEST’S CASE – 09:16Why the Apple Watch is Flopping (2015)Anticipated 2024 Units Sales for Apple Vision ProAre Smart Phones Spreading Faster than Any Tech in Human History?Lessons From the Rise and Quick Decline of the First ‘Killer App’ (paywall)Apple Continues to Explore Health Capabilities of Vision ProWe Have Reached Peak Screen (paywall)Steve Jobs & the ‘Bicycle for the Mind’KILLER APPS FOR SPATIAL COMPUTING – 23:24 Wolfram Mathematica visualizations for ArrivalWilliam Gibson’s 2020 novel, AgencyALTS TO FACE COMPUTERS – 28:54Why The Mandalorian Uses Virtual Sets Over Green ScreenThe Rabbit R1 is an AI-powered gadget that can use your apps for youThe Ray-Ban Meta smart glasses actually make the future look coolFuture Interfaces GroupLESSONS FOR MAKERS – 42:04Shoe Dog, A Memoir by the Creator of NikeWEEKLY RECS – 46:48Freevalve camless engine tech in the Koenigsegg GemeraSteve Jobs: The Lost InterviewCLOSING & PREVIEW – 54:04(Image credits: Left–Apple, Right–Meta)****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Get to know Ernest & Joachim, hear their hopes and dreams for Learn, Make, Learn, and get their first-ever weekly recommendations!INTRODUCTIONSMeet Joachim – 01:00Meet Ernest – 10:21PRODUCTS WITH A POINT OF VIEW – 18:51OUR HOPES FOR LEARN, MAKE, LEARN – 23:53WEEKLY RECOMMENDATIONS – 26:55Joachim – TelehackErnest – LaviniaText of Ursula K Le Guin’s speech in acceptance of the National Book Foundation Medal for Distinguished Contribution to American Letters.Video of Le Guin’s speech, with a wonderful introduction by Neil Gaiman.CLOSING & PREVIEW OF OUR NEXT EPISODE – 36:21(Episode artwork image credit: Apple)****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com