Learn, Make, Learn

The pressure to repeat history, as in the previous year’s sales for a given product, can be pernicious. We share ideas for unshackling yourself from this weight so that you can avoid, as Marshall McLuhan put it, marching backwards into the future.FOLLOW-UPS – 00:43Humane is looking for a buyerCoffeezilla on the Rabbit R1NOMOS at Watches & WondersNOMOS: The icon in 31 color compositionsNoel Gallagher on Jimi HendrixThe Panic Over Smartphones Doesn’t Help Teens (paywall)THE WEIGHT OF HISTORY – 21:57  Reuters: Retailers slash prices on more Nike sneakersPorsche 914, 924 & 944The Failure of ‘New Coke’ Is a Lesson for EngineersBMW’s EV success: learning from past failuresThe Athlete’s VoiceAn Interview with Nike’s Phil KnightSteve Jobs Explained the Best Decision He Ever MadePrevent DefenseWhy Reed Hastings Should be Applauded for Netflix SplitVolvo Spins Off Combustion EnginesBMW 2002Hoffmeister KinkWEEKLY RECS – 58:19Read: Starbucks’ Digital DilemnaAvoid: YotoPentagram on YotoWatch: The First OmenA Battle With The Devil And An NC-17 RatingCLOSING & PREVIEW – 01:15:50****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

The concept of fan service, which originated in anime and is now common across media, has pervaded the world of product creation as well. We discuss what it is & why it’s vital to serve your customers without pandering to them.FOLLOW-UPS – 01:11Progressive Complexity (aka Progressive Disclosure)THE PERILS OF FAN SERVICE – 03:50Star Wars: Fired Solo Directors Didn't Want Movie To Just Be Fan ServiceBlackBerry’s Future in DoubtClicks is a BlackBerry-style iPhone keyboard caseJanet Jackson Goes Sneaker Shopping With ComplexTHE “YES, AND” APPROACH – 12:57  Why Porsche announced an SUV in 1998Engineering guru Albert Biermann on making the Hyundai Ioniq 5 NIT’S ABOUT THE VIBE OF THE THING – 19:01The Homer Simpson car is a great lesson in building productsWhat everyone gets wrong about this famous Steve Jobs quoteTHE VALUE OF PROTOTYPES – 23:38IDEO: The Secret Power of PrototypingOn IDEO’s early days and the importance of prototypesWE’RE NOT SAYING IGNORE YOUR FANS– 25:31Reddit’s IPO is its own declineVollebak: The Dyneema Ultralight JacketThe End of Social Media: An Interview With Jack DorseyOverheard: Steven SoderberghKEEP YOUR PROTOTYPES FUZZY – 39:36UX Prototypes: Lo-Fi vs. Hi-FiIT CAN BE GOOD TO BE NICHE – 44:28WEEKLY RECOMMENDATIONS – 47:15Secret GalaxyThe efficacy of duct tape vs cryotherapy in the treatment of the common wartDoes One Line Fix Google?Vivaldi BrowserCLOSING & PREVIEW – 01:00:59****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

When it comes to products and product innovation, in our new era of higher-for-longer interest rates, enough *is* enough.FOLLOW-UPS – 01:23iOS spacebar memeWindup Watch Fair San FranciscoSteven Pinker is wrong about violence and warERA OF EASY MONEY IS OVER – 12:02The Era of Easy Money Is Over. That’s a Good Thing.The Price of TimeCASE STUDIES: BAD & GOOD — 18:34The Worst Product I've Ever Reviewed... For NowKilled by GoogleRabbit R1: Barely ReviewableTesla’s Stainless Steel Cybertrucks RustingFor tech giants, AI poses billion-dollar search problemThe Perils of Crossing Over from Niche to MainstreamVolvo EX30 may be America's next hit EVVolvo’s low-cost EX30 EV is already delivering profitsRay-Ban Smart Glasses are a surprise successTHE PARADOX OF ZERO – 33:46Historic Ad Fraud at Uber with Kevin FrischHOW TO NAVIGATE THIS SHIFT – 39:50Japanese consumer sentiment (slide 29)Toolbox: How “Jobs To Be Done” Can Help You Make, BetterThe Premium Mediocre Life of Maya MillennialSix months in, 404 Media is profitableWEEKLY RECS – 57:29Stewart HicksBirkenstock Birmingham BootAre Birkenstock boots bullsh!t?CLOSING & PREVIEW – 01:07:55****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Daniel Kahneman, credited as a grandfather of behavioral economics, passed away in March, and we devote this episode to an unfiltered discussion of his legacy through a product lens.KAHNEMAN’S LEGACY: THE BULL CASE – 01:55NY Times obituary of Daniel KahnemanKAHNEMAN’S LEGACY: THE BEAR CASE – 03:40The “Nudge” of the Obama Era Was Always Neoliberal NonsenseNudge economics: has push come to shove for a fashionable theory?JOACHIM’S PERSPECTIVE – 05:27A Quick Excursion into Behavioral EconomicsERNEST’S PERSPECTIVE – 10:56Netflix to stop reporting subscriber numbersPronation in runners. Implications for injuriesThere’s a New Way to Choose the Right Running ShoeNobel Prize winner admits mistakesRELEVANCE FOR PRODUCT CREATION – 19:43Decision Support SystemGAMING AS A MODEL – 21:57INDIE CONTENT CREATORS AS A MODEL – 23:15Beyond the TrailerOn the Success of XiaomiDON’T PATRONIZE YOUR CUSTOMER – 27:11Edward TuftePop Culture Pulsar1010music BlackboxElektron Octatrack8-bit processor built in MinecraftKAHNEMAN ON CHANGING HIS MIND – 39:16Remembering Daniel KahnemanWEEKLY RECS – 42:27If Books Could KillMasuda Kiribako Rice BinKiyosi Seike: The Art of Japanese JoineryThe Joinery on XCLOSING & PREVIEW – 50:43****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

A decade ago, design thinking was all the rage across the corporate world. But, today, it's widely derided as a failed experiment. Is there still a place for design thinking or is it an idea whose time has passed?FOLLOW-UPS – 01:56Time to LearnHublot at Watches & Wonders 2024Cartier Santos-Dumont RewindJLC at Watches & Wonders 2024Should Products be Political?BobbieBobbie for ChangeByron Sharp: How Brands GrowDESIGN THINKING – 08:37IDEO Design ThinkingDesign thinking: Where did it go wrong?Tim Brown: Change By DesignThe ‘Nudge’ of the Obama Era Was Always Neoliberal NonsenseIDEO: Field Guide to Human-Centered DesignBrian Collins: Resilient FuturesKevin Slavin: Design as Participation37signals: Contingency DesignSteve Jobs on consultantsStart-Stop-Continue ExerciseScenius or GeniusDouble Diamond FrameworkAmazon’s AI Store Seemed to Magical. And They Were.WEEKLY RECS – 45:26“Your Name,” the Most Popular Anime of All Time, Comes to AmericaThe Criterion Channel: Your Name.Shōgun on Hulu‘Tokyo Vice’ in a More Expansive Season 2CLOSING & PREVIEW – 57:33****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Apologies for our delay this week! In this episode, with the Watches & Wonders show around the corner, we talk watches & the broader lessons we can draw from a product category rooted entirely in emotion.WRIST CHECK – 02:16IWC Pilot’s Watch Chrono Top GunMing 37.07HaliosRavenIn-House vs. Off-the-Shelf MovementsIdris Elba Wears a $500 WatchJOACHIM’S 👍 – 11:39IWCIWC and Carl Jung“The IWC Colors” with Pantone ERNEST’S 👍 – 19:05CartierCartier Watches: A Brief HistoryHow Cartier Changed Its FateJOACHIM’S 👎 – 26:40Richard MilleMichelle Yeoh has a killer watch collectionERNEST’S 👎 – 30:52Audemars PiguetHistory of the Royal OakCODE 11:59: How to Fail at MarketingAP Surprises Us All With the Newest Marvel CollabJOACHIM’S 🤡 – 43:10HublotERNEST’S 🤡 – 46:46Parmigiani Fleurier Won 2022OT Podcast: Oris’ Rolf StuderOris ProPilot X KermitBulgari Octo Finissimo Tadao Ando LEUnderstanding the PF Minute RattrapanteWEEKLY RECS – 55:58Jenni ElleBritt PearceDead Simple SitesJoachim’s new siteCLOSING & PREVIEW – 01:00:59****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

This week, we tackle a thorny topic: Should products be political? And to be clear, we don't mean brand messaging. Instead, our focus is products, and whether makers should intentionally imbue their products with their politics.FOLLOW-UPS – 01:15Eno—a groundbreaking generative film by Gary HustwitApple Vision Pros & ConsHugo Barra on Apple Vision ProSHOULD PRODUCTS BE POLITICAL – 05:34Herbert Simons–The Sciences of the ArtificialScenius or Genius?Ulm School of DesignBauhausBrasilia—Inside Brazil’s ‘cautionary tale’‘Republicans buy sneakers, too’The Last DanceAir Jordan VWhy ‘Do the Right Thing’ Is Still a Great Movie (paywall)Ursula K. Le Guin—National Book Foundation speechHow Tesla Became the Elon Musk Co.Yes, Those Viral Patagonia Tags Are RealSUVs with front ‘blind zones’Why Constraints Are Good for InnovationAmericans Are Canceling More of Their Streaming Services (paywall)Sony says independent player status paying offThe Lucas PlanTHE PLAN documentaryWEEKLY RECS – 46:37NOMOS Club Campus, ref. 715.GBNOMOS Glashütte and BauhausiFixitWhat Is Right To Repair?CLOSING & PREVIEW – 55:01****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

Dive into the intriguing debate of scenius versus genius, exploring how collective creativity often trumps individual brilliance. Personal anecdotes connect to technological challenges like Apple's ambitious projects, revealing lessons on decision-making and risk. The power of collaboration shines through case studies from Bell Labs and product design, emphasizing diverse perspectives. The conversation also touches on character dynamics in 'Halt and Catch Fire,' linking fictional narratives to real-world tech innovations.

This week, we talk restomods. It’s a concept born of the automotive world—extending the life of a classic car by modernizing it—but we discuss the potential to apply this idea to categories beyond cars. With sustainability now a must-have in product creation, we believe the restomod concept is ripe for mainstream adoption.FOLLOW-UPS – 01:24Behind Apple’s Doomed Car ProjectRIP Apple Car. This Is Why It Died.CAN RESTOMOD CULTURE GO MAINSTREAM? – 08:28Restomod Culture is Just Getting StartedCharge CarsFineelevenSinger Vehicle DesignElectrogenic Mini Conversion KitTotem AutomobiliHow I Designed the MINI COOPERRESTOMODS—BEYOND AUTOMOTIVE – 21:39Desire PathTwitter features invented by its usersEOE WorksFlop RockPixar HeadquartersAPPLICATIONS FOR MAKERS – 35:28A proven strategy to keep old tractors safely runningAre In-House Watch Movements Overrated?Vibram: Repair If You CareBedrock Re-Soul ProgramThredUp Resale ReportSashikoKintsugiRecycling Is Beyond FixingRolex’s CPO ProgramDieter Rams: 10 Principles of Good DesignWEEKLY RECS – 57:41Rhinoshield CrashGuardPeak Design Mobile Slim WalletBrudertoysCLOSING & PREVIEW – 01:06:26****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com

This week, we discuss the tension between integrated in-car UX platforms vs Apple’s CarPlay & Android Auto. When, if ever, does it make sense to give up control of your product experience?FOLLOW-UPS – 02:21Tesler’s Law, aka Conservation of ComplexityTheodore Leavitt on Marketing Myopia@geoffbaron: The difference between PMs & developers@tr3v: No one was ever inspired by a KPICARPLAY OR THE HIGHWAY – 12:20@kirankripakaran on ThreadsEverybody hates GM’s decision to kill Apple CarPlayWe need to talk about digital ownershipBMW re-thinks on-demand servicesCar-seat install bricks new FerrariBang & Olufsen designed its new speaker for a long lifeFramework modular laptopKia Reveals Modular EV Van LineupApple’s next-gen CarPlayMini’s new giant circular OLED on the dashMKBHD: The Kia EV9 is Surprisingly Good!About those kill-switched Ukrainian tractorsIMPLICATIONS FOR PEOPLE MAKING PRODUCTS – 54:07Nassim Nicholas Taleb: AntifragileBezos Wisdom: “Focus on the things that don’t change”WEEKLY RECS – 01:02:00Morgan AeromaxTroubleshooter: Morgan (1990)Troubleshooter: Morgan (2000)Perfect DaysHow Toilets Got a Starring Role in a Wim Wenders MovieKomorebiCLOSING & PREVIEW – 01:11:13(Image: Apple)****Rant, rave or otherwise via email at LearnMakeLearn@gmail.com or on Threads @LearnMakeLearnShow.CREDITSTheme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.comDrum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com