Learn, Make, Learn

Scenius or Genius?

Mar 21, 2024
Dive into the intriguing debate of scenius versus genius, exploring how collective creativity often trumps individual brilliance. Personal anecdotes connect to technological challenges like Apple's ambitious projects, revealing lessons on decision-making and risk. The power of collaboration shines through case studies from Bell Labs and product design, emphasizing diverse perspectives. The conversation also touches on character dynamics in 'Halt and Catch Fire,' linking fictional narratives to real-world tech innovations.
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ADVICE

Root Projects In Customers And Decide Fast

  • Reframe flashy internal slogans into customer-centered language using frameworks like Jobs To Be Done or IDEO's three lenses.
  • Follow Jeff Bezos' 70% decision rule: decide with ~70% of desired data and iterate quickly.
INSIGHT

Scenius Beats Solo Myth

  • Brian Eno defines "scenius" as the intelligence of a whole group that produces cultural innovation.
  • He argues scenes and ecologies, not isolated geniuses, generate most great work.
ANECDOTE

Braun Design Was A Collective

  • Joachim describes Braun's design studio as a collective where Dieter Rams led but many designers iterated on products.
  • Multiple designers across years evolved single products, showing design as a group practice.
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