

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Nov 6, 2018 • 35min
697: Growth in a Market Overshadowed by Competitors with Scott Dodson
Today's guest is the Chief Growth Officer at Lingvist a language learning app. You will discover how he's been able to grow the user base by 30X in a very crowded space, how he drove that growth by focusing on retention and the impact that localization has made on the app.
Scott Dodson is the CGO (Chief Growth Officer) at Lingvist.

Nov 1, 2018 • 30min
696: How to Use Data to Drive More Conversions with Lior Barak
Are you looking to use data to help you make better marketing decisions? Well, today's guest shares how to set up user flags to drive more conversions, why too many KPIs will drive you bonkers and how many users you need to make sense of the data.
Lior Barak is the Marketing Automation Expert at Tale About Data.

Oct 29, 2018 • 34min
695: Peak Brain Training Head of User Acquisition, Thiago Monteiro
We have the Head of User Acquisition at one of the top apps, Peak. You will discover how he's using retargeting campaigns to decrease CPI and increase subscribers, how he calculates lifetime value and how he automates his acquisition campaigns to save time and decrease costs.
Thiago Monteiro is the Head of User Acquisition at Peak

Oct 25, 2018 • 23min
694: Backlinks for Google Play App Store Optimization with Sarmad Sultan
Coming up is a coaching call where we do a deep dive on app store optimization. You will discover how Sarmad got 100 reviews for his app in a matter of days, how to squeeze out more keywords and how he used backlinks to increase his keyword rankings.
Sarmad Sultan is the ASO Team Lead at Content Arcade

Oct 24, 2018 • 7min
3 Things You Need When Pitching Apple for a Feature
Coming up iam going to share with you 3 simple things you need to land with an Apple Feature
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/QtopSUuCu_o

Oct 22, 2018 • 35min
693: Why Rewarded Engagement Drives Better Users with Daniel Todd
Looking to drive low cost downloads that targets female sports fans? Well today's guest shares why rewarded engagement drives better users than incentivized traffic. Also, you will discover how he's using Facebook ads to drive downloads for his own apps and why automating this process has allowed him to scale with just 7 team members.
Daniel Todd is currently the CEO/Founder of Influence Mobile. He is also a Disney TechStars mentor and adviser to several start-ups. In 1999, he co-founded the online media company Zango. While there, Zango ranked several times in the Inc 500 fastest growing companies ranking as high as #7. Businesses he created have generated over one billion dollars in revenue.

Oct 18, 2018 • 20min
692: What to Do When Apple Search Ads Won’t Work with Ben Price
Coming up is a coaching call where you will discover what to do when Apple search ads won't work, copywriting tips to use on your pricing page and a full explanation of the Spanish-Mexico ASO tip that helps double keywords.
Ben Price is the founder of SnapShot Postcard.

Oct 16, 2018 • 24min
How to Create Courses & Books From Your Mobile App
Learn how to diversify your app business by creating courses and ebooks; transitioning from apps to influencers; optimizing titles for search results; favorite tools for YouTube and Amazon platforms; lessons learned in growing a business.

Oct 15, 2018 • 37min
691: How to Turn an Average Game into an Amazing One with Manuel Boca
Want to know how to turn an average game into an amazing, mind-blowing one? Well today's guest has millions of downloads to his games and he'll share what types of analytics you should be tracking and how to fully understand your users. Plus, you will discover some amazing retention strategies to make sure your users come back to your game.
Manuel Boca is a partner at Kobra, a newly founded game publishing company.

Oct 11, 2018 • 19min
690: App Store Optimization for a Social Network with Juan Pablo Coppel
Coming up is a coaching call with the creator of an app that is a Tinder for dog owners. You will discover how to approach ASO when your users may not be searching for an app like yours.
Juan Pablo Coppel is the founder of MatchDog


