Today’s guest is Paul Varga, the former Chairman and CEO of Brown-Forman, the largest distilling company in the world with brands like Jack Daniels and Woodford Reserve.

They have a saying at Brown-Forman, “Build Forever.” The company started in 1890, and the way Paul sees it, it was his responsibility to steward two key parts of the business. He wanted to continue to build their iconic brands, but he also made it a top priority to build their people up as well. Because what a tragedy it would be if the brands grew and their people didn’t grow with it!

What you’re about to hear is why Paul cared so deeply about developing his people and ultimately, how that drove success in their business. The great leaders I know build forever, stewarding both their brands and their people.

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