

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Jan 1, 2019 • 41min
712: Paul Haddad, Co-Founder, Tweetbot (Throwback)
Coming up is throwback episode with the creator one of the most popular and loved Twitter apps of all time. They are still crushing it in the Appstores and i still use today. His name is Paul Haddad and he is is the programmer behind Tapbots creator.

Dec 25, 2018 • 40min
711: Crossy Road Creator, Matthew Hall (Throwback)
Coming up we got another throwback episode with the Crossy Road creator Matthew Hall. In this episode, we talk about how he created the game and listen to the part of the show where he talks about why you should study the horrible games along with the most successful ones. Enjoy this throwback episode and Merry Christmas to you all!
Matthew Hall is the Founder/Director at KlickTock & Hipster Whale – the creator of Crossy Road.

Dec 20, 2018 • 20min
710: Advanced ASO Strategies for Google Play
Coming up is a coaching call where you will discover advanced app store optimization (ASO) strategies for Google Play. You will hear how to respond to negative reviews, how to optimize your Google Play listing and a failed backlinking strategy that the developer tried.
Varol Okan is the founder at Parallel Axiom.

Dec 19, 2018 • 5min
Strategies for International Expansion for Mobile Apps
Are you just focused on the western markets? Well in this video you're going to discover all about international expansion including a few simple things you can do to get started.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/z-10MxueYT4

Dec 17, 2018 • 33min
709: Chris Barton, Co-Founder of Shazam (Throwback)
We are going back in time to August 2013 when I got my first "big-time" guest on. He is none other than the Co-Founder of Shazam, Chris Barton. The podcast has allowed me to make so many great connections and Chris is definitely one of them. He has allowed me to interview him at a meetup along with speaking at my very first event that I hosted and someone I consider a friend.
Here it with the old theme music. Enjoy!
Chris Barton is the Co-Founder of Shazam.

Dec 13, 2018 • 15min
708: Marketing to the Smallest Viable Market with Joey Prather
Coming up is a coaching call with a 19-year-old founder of an idea sharing app. You will discover how to find the smallest viable market, what kind of keywords you should target and out of the box advertising channels.
Joey Prather is the Co-Founder at ThinQbator.

Dec 12, 2018 • 6min
How to Setup Apple Search Ads
Coming up, you're gonna discover how to set up Apple Search ads campaigns for optimal success.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/Qxd1u6S-DQ0

Dec 10, 2018 • 29min
707: How to Research Mobile Game Niches with Ryan Yada
Today's guest has over 20M downloads for his game studio. You will learn how he discovers mobile game niches, what to look for in a keyword and personal growth tips to overcome mental blocks.
Ryan Yada is the Co-Founder and Co-Pilot of Flowmotion Entertainment.

Dec 6, 2018 • 49min
706: How to Find Micro-Influencers on Instagram with NG Gordon
Today's guest is a former professional tennis player and software founder and now he's a micro-influencer. You will discover how he became an influencer, his 4-step process for finding the right influencer to promote your app and finally, what to say to these influencers to make sure they are worthy of promoting your product.
NG Gordon is the Speaker, Influencer Marketing at DearMishuDad.

Dec 3, 2018 • 33min
705: How to Plan an Ad Roll Out with Vincent Meyer
You're about to discover how today's guest increased his ad revenue by simply removing his banner ads. Plus, he shares the messaging that they use to get better engagement with their video ads, how to plan your ad monetization roll out and finally why you better have a tracking system in place before you start.
Vincent Meyer is CMO at Zeno Media.