

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Mar 5, 2019 • 31min
721: Mobile Growth Through Partnerships with Suze Schwartz
Today's guest has built partnerships with the Oprah Cruise line and Ritz Carlton. You will discover how she's built so many great partnerships, how she used "appbassadors" to grow her downloads and how you can describe your app in a catchy and memorable way.
Suze Yalof Schwartz is the CEO/ Founder of

Mar 1, 2019 • 5min
2 Psychological Triggers to Increase Mobile Ad Revenue
How can you increase mobile ad revenue using psychology? Well in this video, you will discover two psychological triggers that you can use to increase video ad revenue in your mobile game.
The two triggers are greed and impatience. These two triggers are commonly used in any lottery system. We want money and we want money fast!
I'll show you two mobile games that are using these psychological triggers to increase their ad revenue.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=ZFHewxni2nI

Feb 27, 2019 • 5min
Reddit Marketing for Mobile App Downloads
Want to know how to market your apps on Reddit? You will discover how to use Reddit to drive mobile app downloads.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=NT7V7O5cEj8

Feb 26, 2019 • 30min
720: Pricing Tests to Increase App Subscriptions with Chetna Chandra
Coming up -- today's guest shares the pricing tests that she's ran for her clients to increase mobile app subscriptions. Also, you will discover how she balances running an agency and making her own apps; and the key decisions that have helped her company develop better products.
Chetna Chandra is the Co-Founder & COO at Studio Mosaic

Feb 22, 2019 • 4min
3 Key Factors in Deciding Keywords for App Store Optimization (ASO)
What factors should you use to decide where to put your keywords? Should you put the keywords in your app title, subtitle or keyword field? In this video, you will discover 3 key factors to help you determine where to actually put your keywords.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=skKpzo2CjFM

Feb 20, 2019 • 7min
Analyzing a VPN App Earning $3M a Month (Hotspot Shield)
Coming up, we’re gonna analyze an app called Hotspot Shield that is making over $3 million a month and see why it’s doing well, some of the options it provides and everything else about the app. Stay tuned!
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=NBV2HtFvmyA

Feb 19, 2019 • 35min
719: Using Online Tournaments to Increase Retention with David Mok
Are you a game developer who wants to increase the holy grail of all metrics - retention? Well, you're about to discover how adding online tournaments into your games will increase retention and monetization. He also breaks down the elements of successful games, how their platform automatically creates tournaments with players of similar skills and so much more.
David Mok is the Director of Developer Partnerships at

Feb 14, 2019 • 4min
App Store Optimization for a New App – What to Expect
How many organic downloads can you expect for a new app? In this video, you will discover what you can expect from Google Play and iOS from just optimizing your keywords.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=cpglV8XR3S8

Feb 13, 2019 • 37min
718: Growth Hacking Tips for Startups with Stefanie Amini
If you are a startup looking for some amazing sales and marketing tips, then this is the episode for you. You're about to discover how today's guest used Instagram locations to find college ambassadors, a Twitter growth hack to get more exposure for a tweet and how to use reddit to grow your business.
Stefanie Amini is the Co-Founder of Gossip Media, a marketing agency for growth for startups.

Feb 6, 2019 • 3min
How to Measure Organic App Downloads & Keywords on Google Play
You're about to discover how to find the number of organic downloads you are getting on Google Play and what keywords are driving the most downloads.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/5pGqlMc3SFI


