

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Mar 13, 2019 • 3min
How to Respond to App Store Reviews on iOS
Responding to App Store reviews shows your potential users that you take your app seriously. And more importantly, gives the developer side of the story. In this video, you will discover how to quickly respond to your negative app store reviews with Apple's App Store Connect.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=DdisFs7Rgwo

Mar 12, 2019 • 30min
722: How to Build a Successful Portfolio of Apps with Laura Tallardy
How do you build a successful portfolio of apps on multiple platforms including Steam? Well today's guests breaks down her process for coming up with game ideas, her revenue for her paid vs free apps and a great tip for you if you're just getting started in the app business.
Laura Tallardy is an Independent Game & App Developer.

Mar 8, 2019 • 5min
App Store Optimization (ASO) for a Dating or Social Media App
Are you launching a new social media, dating or local app? You are going to discover how to target any geographic region in the world through keyword research and app store optimization.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=BEvT1H2RdeI

Mar 6, 2019 • 8min
App Store Optimization With No Budget
Don't have money to pay for an app store optimization tool? In this video, we show you how to perform keyword research and what signals to look for to figure out the competitiveness of a keyword.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=agONMCh-3T0

Mar 5, 2019 • 31min
721: Mobile Growth Through Partnerships with Suze Schwartz
Today's guest has built partnerships with the Oprah Cruise line and Ritz Carlton. You will discover how she's built so many great partnerships, how she used "appbassadors" to grow her downloads and how you can describe your app in a catchy and memorable way.
Suze Yalof Schwartz is the CEO/ Founder of

Mar 1, 2019 • 5min
2 Psychological Triggers to Increase Mobile Ad Revenue
How can you increase mobile ad revenue using psychology? Well in this video, you will discover two psychological triggers that you can use to increase video ad revenue in your mobile game.
The two triggers are greed and impatience. These two triggers are commonly used in any lottery system. We want money and we want money fast!
I'll show you two mobile games that are using these psychological triggers to increase their ad revenue.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=ZFHewxni2nI

Feb 27, 2019 • 5min
Reddit Marketing for Mobile App Downloads
Want to know how to market your apps on Reddit? You will discover how to use Reddit to drive mobile app downloads.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=NT7V7O5cEj8

Feb 26, 2019 • 30min
720: Pricing Tests to Increase App Subscriptions with Chetna Chandra
Coming up -- today's guest shares the pricing tests that she's ran for her clients to increase mobile app subscriptions. Also, you will discover how she balances running an agency and making her own apps; and the key decisions that have helped her company develop better products.
Chetna Chandra is the Co-Founder & COO at Studio Mosaic

Feb 22, 2019 • 4min
3 Key Factors in Deciding Keywords for App Store Optimization (ASO)
What factors should you use to decide where to put your keywords? Should you put the keywords in your app title, subtitle or keyword field? In this video, you will discover 3 key factors to help you determine where to actually put your keywords.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=skKpzo2CjFM

Feb 20, 2019 • 7min
Analyzing a VPN App Earning $3M a Month (Hotspot Shield)
Coming up, we’re gonna analyze an app called Hotspot Shield that is making over $3 million a month and see why it’s doing well, some of the options it provides and everything else about the app. Stay tuned!
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=NBV2HtFvmyA