

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Feb 19, 2019 • 35min
719: Using Online Tournaments to Increase Retention with David Mok
Are you a game developer who wants to increase the holy grail of all metrics - retention? Well, you're about to discover how adding online tournaments into your games will increase retention and monetization. He also breaks down the elements of successful games, how their platform automatically creates tournaments with players of similar skills and so much more.
David Mok is the Director of Developer Partnerships at

Feb 14, 2019 • 4min
App Store Optimization for a New App – What to Expect
How many organic downloads can you expect for a new app? In this video, you will discover what you can expect from Google Play and iOS from just optimizing your keywords.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=cpglV8XR3S8

Feb 13, 2019 • 37min
718: Growth Hacking Tips for Startups with Stefanie Amini
If you are a startup looking for some amazing sales and marketing tips, then this is the episode for you. You're about to discover how today's guest used Instagram locations to find college ambassadors, a Twitter growth hack to get more exposure for a tweet and how to use reddit to grow your business.
Stefanie Amini is the Co-Founder of Gossip Media, a marketing agency for growth for startups.

Feb 6, 2019 • 3min
How to Measure Organic App Downloads & Keywords on Google Play
You're about to discover how to find the number of organic downloads you are getting on Google Play and what keywords are driving the most downloads.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/5pGqlMc3SFI

Feb 4, 2019 • 4min
How to Tell If An App Idea is Good
Coming up, I'm gonna share with you how to tell if your app idea is good or not as this is a question I routinely get from potential clients. Stay tuned!
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/qLavCpFj0qY

Feb 1, 2019 • 4min
How to Find College Ambassadors on Instagram
You're going discover a simple way to find college ambassadors or interns using Instagram.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/kNJGwRi7U70

Jan 30, 2019 • 6min
How to Get Press for a Mobile Game
Do you want to get major publications to cover your mobile game launch? You will discover which websites to focus on and what to say to them to get them to pay attention.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/gLegjP9902s

Jan 29, 2019 • 37min
717: Overcoming the Legal Pitfalls of Mobile Apps with Gary Nissenbaum
Coming up, what to know the differences between a copyright and a trademark? Well, I've got Gary Nissenbaum to talk all about the legal side off the app business. You will discover how to protect yourself from copycats, how to overcome legal pitfalls and how to fight back against negative marketing campaigns.
Gary Nissenbaum, Esq. is the Managing Attorney & Founding Principal at Nissenbaum Law Group, LLC

Jan 28, 2019 • 7min
Google Play App Store Optimization – What Matters Most?
Coming up, I will tell you what really matters when it comes to Google Play ASO by highlighting a case study that we just performed for a client. You will discover if changing the app title and short description have the most weight and how many time you actually have to repeat a keyword in the long description and more.
I will tell you exactly what we did to each section of the Google Play listing and tell you the results that happened from each round
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=Wt_TcEW9vTA

Jan 25, 2019 • 8min
Secret Sauce for Creating Profitable Apps
You are going to discover the secret sauce for finding and making profitable apps.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/hSMXdK8lm4o