App Marketing by App Masters

Steve Young
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Jul 30, 2019 • 28min

742: How to Increase Downloads for a Paid Children’s App with Celeste Du Preez

Coming up is a coaching call where you will discover how to increase downloads for a paid children's app. We talk about how to properly do keyword research, hacking the "price drop" campaign and the one thing that she did to help her land an Apple Feature. Celeste Du Preez is the creator of Cheeky Beasts
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Jul 25, 2019 • 11min

How App Store Screenshots & Preview Videos Increase Downloads

Today's guest tells us how adding an app store preview video increased impressions and downloads for their app.How do you optimize your app store screenshots to increase downloads? In this video, you will discover how adding social proof to your app store screenshots can increase conversions. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/O_lrlyd-pY4
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Jul 23, 2019 • 39min

741: ASO Strategies That Took His App From 5 to 800 Downloads a Day with Altai Zeinalov

Coming up, you will discover the ASO strategies that today's guest used to grow his downloads from 5 downloads a day to now over 800 downloads a day. Also, listen to the part of the show where he shares the LinkedIn hack he used for an Apple feature and how implementing an in-app purchase bundle doubled his sales. Altai Zeinalov is an ASO specialist and CEO at Diveo Media.
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Jul 18, 2019 • 11min

Mobile Ad Fraud Bots & Inefficient Marketing Campaigns

A lot of times, we just look at the cost per install and not enough on the cost per actual conversion. So today, Michael Paxman, Global Product Communications Manager at adjust.com, talks all about attribution Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/F8e4oiraAys
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Jul 16, 2019 • 43min

740: 3 Viral Features You Need to Incorporate in Your App with Semyon Polyakovskiy

Today's guest shares 3 simple strategies that has helped his app get shared with more users. Also, you'll discover the differences of being featured under the games category vs the apps category, how he was featured through a couple of different referrals and lastly how he cleverly incorporated his in-app purchase within the story of his app. Semyon Polyakovskiy is the Founder at Maginary.
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Jul 11, 2019 • 11min

Storytelling with Facebook Ads

Sailor Bear achieved over 30,000 paying customer for their app just by a simple strategy: sharing their story on Facebook. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/c07i7oaLgTM
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Jul 9, 2019 • 33min

739: How Augmented Reality Can Drive Engagement & Revenue with Alen Paul Silverrstieen

Today's guest shares how he's built partnerships with some of the biggest brands to help them grow their engagement and revenue through their AR platform. Also, you have to hear the story of how he bought Muhammad Ali's famous robe and sold it to his eventual business partner and mentor. Alan Paul Silverstein is the CEO and President at Imagination Park Technologies.
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Jul 5, 2019 • 6min

App Install Ads Hacks

I am going to share to you some examples of app install ads that are crushing it. You can leverage on the winning elements of a great app install ad to lower your CPIs and dramatically improve your conversations. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/f8agL6UCubU
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Jul 3, 2019 • 5min

Branding Hack for Mobile App Virality

Today, I'm going to introduce a cool branding hack which I learned from one of our podcast guests, Christy Laurence of Plann. You can use tactic within your app to make it go viral. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=apyIvADb8eU
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Jul 2, 2019 • 36min

738: The Most Important Aspect of Running a Business with Rupert Meghnot

What does it truly take to become successful in your entrepreneurial ventures? Well, you will discover the most important aspect of running a business, the four characteristics that today's guest looks for in an entrepreneur for investment and why the business model canvas is the best tool for startups to utilize. Rupert Meghnot is the Founder and Chief Experience Officer at Burnout Game Ventures.

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