

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Sep 5, 2019 • 12min
How to Optimize Growth Funnel (Case Study 2X Revenue Growth)
Jordan Bryant of Chamber DS shows us how he's 2X revenues for an app optimizing the growth funnel. You will discover why so many app publishers fail to succeed and the exact process he used to fix the leaky bucket.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=EOBzq_E04Is

Sep 3, 2019 • 33min
747: Phase 10 Creator, Ken Johnson, Shares How to Generate Winning Game Ideas
Today's guest is the creator of the popular Phase 10 card game also available in app form. You will discover how he comes up with game ideas, how his new mobile platform allows you to get more referrals for your app and what's the best way to ask users to refer their friends.
Ken Johnson is the Founder and CEO at WildFire

Aug 27, 2019 • 16min
746: How to Grow Downloads Targeting Your Ideal Users
There is no one formula for success, but there is a surefire way to fail and that is to go too wide, too soon. In this episode, you will hear a coaching call I had with the founder of a social commerce app called Shara. You will discover to grow downloads by figuring out and targeting your ideal user. I think it's an important topic to cover so please let me know what you think on Twitter, @stevepyoung.

Aug 23, 2019 • 10min
How to Increase In-App Purchase Conversion Rates
From designing escape rooms to crafting fiction books that capture the imagination, Semyon Polyakovskiy, Creative Entrepreneur at Maginary, has successfully interconnected his skills to get away with a one-of-a-kind game.
In this interview, he walks us through his process on how to weave different elements together to create an Apple Featured game and the creative ways he employs to successfully convert users.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=TXoO6N41NL4

Aug 20, 2019 • 29min
745: The Uber of Lawn Care with Gene Caballero
Today's guest built the Uber of lawn care which is now available in over 40 states in the US. You will hear how he spent 5 years working on his business on the side and then had enough traction to leave his full time job the last 2 years. You will also discover how he used SEO to build his business, how to expands to each new city and how he gets his vendors to bring on new users for him.
Gene Caballero is the Co-Founder at GreenPal, Inc.

Aug 15, 2019 • 12min
How to Calculate Mobile Lifetime Value (LTV) Without a Lifetime of Data
In this video, Shamanth Rao will show you how to calculate the LTV of your user even with little data. Follow along as he shares a simple formula that you can use.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=k-QupJs15P0

Aug 13, 2019 • 21min
744: Marketing Strategies Before Your App Launch with Tyler Bundy
Are you on a budget for building your app? Coming up is a coaching call with a developer of a real estate app. We discuss building a native app vs a PWA, marketing tactics before you launch your app and how to engage with influencers in any niche.

Aug 6, 2019 • 31min
743: How to Build a Big Digital Product Business with John Bura
Today's guest built a big business teaching people how to code and he shares how he stumbled upon this business by listening to the market. Also, listen to how he's cleverly using Kickstarter as part of his launch strategy, how he finds licensing deals and how creating more content continues to help him grow his business.

Aug 5, 2019 • 9min
How to Multiply Mobile Growth Using Apple Search Ads & ASO
Do you multiply your app downloads? In today's video, Thomas Kriebernegg, CEO of App Radar, reveals how to harmonize app downloads using Apple Search Ads and App Store Optimization.

Aug 1, 2019 • 6min
How to Get Celebrity Endorsements on Cameo
You're going to discover a simple and affordable way to get celebrity endorsements using the service, Cameo.com.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/SEU5E2PfE_A


