

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Jun 11, 2019 • 36min
735: Bring Value Before Building More Features with Chris Noto
Today's guest built a sports mindset coaching app. You will discover how he used sports meme accounts to drive targeted low-cost downloads, what works better Instagram stories or posts and how he decided to bring value first within his app instead of focusing on building more and more features.
Chris Noto is the Founder at HeadSharp Performance Corp

Jun 4, 2019 • 36min
734: How to 10X Downloads with Localization with Reza Abdolahi
Want to know simple strategies that you can use to grow your downloads? Well today's guest talks about what he did to 10X his downloads by localizing his app. Also, you will discover what strategies did not work for him and his paid apps and how having an app video increased his sales.
Reza Abdolahi is the Founder, iOS Developer and Project Manager at Eccentric Team.

May 31, 2019 • 8min
Apple Search Ads: How to Discover New Keywords
Want to know how to scale your Apple Search Ads? You will learn how to set up a campaign that allows Apple to discover new keywords and how to scale your Apple Search Ads.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=oZla1f1tE0k

May 29, 2019 • 7min
Apple Feature: What to Do After You Get Featured by Apple
Did you get an Apple Feature? What to know what to do to maintain your success.
Well in this video I cover ways you can leverage the increases in keyword rankings along with the social proof that comes with an Apple Feature.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=D2fHofFcVfo

May 28, 2019 • 35min
733: How to Find the Right App Ideas with Gary Levitt
Want to know if your app idea is going to be successful? Well you're about to discover how today's guest researches his ideas along with a super cool Chrome Extension. Also, he share how he got his initial growth, how changing to a subscription model has helped his business and lastly how he found his app developer and now co-founder.
Gary Levitt is the Co-Founder at Future Moments.

May 22, 2019 • 9min
Guaranteed App Downloads Growth with App Store Optimization (ASO)
You will discover how to guarantee an increase in app downloads using app store optimization.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=qZw2a47Okkw

May 21, 2019 • 31min
732: How to Optimize Your ASO Workflow with Thomas Kriebernegg
Coming up, we have the CEO of App Radar. You will discover why niching down is so important for growth, how App Radar will optimize your ASO workflow and how to optimize your Apple Search Ads. And one more thing, the ups and downs of running a SaaS company.
Thomas Kriebernegg is the CEO and Co-founder at App Radar.

May 17, 2019 • 25min
App Store Optimization for Google Play: Top 10 Factors
Coming up, we have my friend, Sarmad Sultan, to highlight the 10 most important factors when it comes to Google Play optimization.
From on-page meta data to off-page meta data. And he talks about the most overlooked factors that big companies forget about.
Watch Video on YouTube and Subscribe to our Channel:
https://https:/w.youtube.com/watch?v=5l61U1lFwSo

May 15, 2019 • 4min
Instagram Advertising: How to Lower Your Cost Per Install (CPIs)
Want to know how to drive insanely low CPIs through Instagram advertising? Well, I got a great tip from my podcast guest, Esther Crawford Co-Founder and CEO at Squad, who shared it during our podcast interview.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=83grUinZypo

May 14, 2019 • 32min
731: What’s Working in Mobile Advertising Today
Coming up is a recording from our last virtual summit where you will discover what's working in mobile advertising today including why short form video content is crushing it, how to make playable ads work for you and the potential of Messenger ads.
Shamanth Rao is CEO at RocketShip HQ and the cost of the How Things Grow podcast.