App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books
Oct 22, 2019 • 29min
754: How to Calculate ROAS & Manage Cashflow with Steve Hovagimyan
Today's guest is a seasoned CFO with experience in both private and public companies. You will discover how to calculate ROAS and what a CFO wants to see, how to finance an effective UA campaign and finally what metrics you should hit before hiring a CFO.
Steve Hovagimyan is the former CFO at Penn Interactive and Jump Ramp Games and now advising Armory Square Ventures.
Oct 22, 2019 • 7min
App Store Optimization Marketing Tips From ASO Experts
My top tip for ASO publishers today is to roll with the punches on keyword ranks in the App Store.
Oct 15, 2019 • 27min
753: Insights from a Mobile Gaming CFO with Peter Hansen-Chambers
If you're growing rapidly in the mobile gaming space and wondering if you should hire a CFO, then we have a great episode for you. Today's guest is the CFO at Hutch and he shares when is it the right time to hire a CFO, how CFOs and UA teams should interact and lastly trends that he's seeing in the mobile gaming space.
Peter Hansen-Chambers is the CFO at Hutch
Oct 8, 2019 • 38min
752: The One-Pager to Validate App Ideas with Leo J Barnett
Today's guest is an entrepreneur, actor (you may have seen him on The Crown) and designer. He shares his simple process for building a one-pager to validate his app ideas. Also, you will discover how he landed an Apple Feature, what he did to maximize that feature and lastly how to slide into an influencer's DM.
Leo J Barnett is an entrepreneur and app designer. Check out his website https://www.leojbarnett.co.
Oct 1, 2019 • 32min
751: The Data to Focus on to Increase Downloads with Lior Barak
Today's guest is a data consultant with over 12 years of experience in creating actionable data. You're about to discover what you should look at to increase conversions, why you should only have 3 daily KPIs and finally why you shouldn't look at daily downloads.
Lior Barak is a data consultant and you can learn more about him at Tale About Data.
Sep 24, 2019 • 18min
750: Google Play ASO for Casual Games with Ronak Suvagiya
Coming up is a coaching call with a developer of casual games. You will discover how to properly reskin games for ASO, how to optimize your bundle name and other ASO tricks that you should start testing.
Ronak Suvagiya is an indie app developer and creator of Color Race.
Sep 19, 2019 • 2min
How Often Should I Update Keywords for ASO?
Thomas Kriebernegg, CEO & Co-Founder at App Radar, shares his number 1 ASO tip by answering how often should we do ASO.
Sep 17, 2019 • 36min
749: Fyber President, Offer Yehudai on Mobile Game Monetization
Today's guest is the President of Fyber. You're about to discover the shift to programmatic advertising and how their new ad meditation platform allows you to make more money. We also talk about why you need to A/B test a ton of campaigns using ads and in-app purchases and finally how his previous company was acquired by Fyber.
Offer Yehudai is the President of Fyber.
Sep 12, 2019 • 8min
10X Organic Downloads with App Store Optimization (ASO)
What kind of keywords and traffic scores should you be going for to increase your downloads? What do all these data translate to? Let's find out how to 10x organic downloads using ASO.
Sep 10, 2019 • 44min
748: Licensing, ASO & Ad Monetization with David Cremades
Today's guest is the CMO at From the Bench, a company that has over 60M downloads and 100,000's of DAUs. You are about to discover how to get licenses from the biggest sports leagues, why mid-size influencers are the most effective and lastly how to optimize your ads for maximum revenue.
David Cremades is the CMO at From the Bench.
