

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Jul 9, 2019 • 33min
739: How Augmented Reality Can Drive Engagement & Revenue with Alen Paul Silverrstieen
Today's guest shares how he's built partnerships with some of the biggest brands to help them grow their engagement and revenue through their AR platform. Also, you have to hear the story of how he bought Muhammad Ali's famous robe and sold it to his eventual business partner and mentor.
Alan Paul Silverstein is the CEO and President at Imagination Park Technologies.

Jul 5, 2019 • 6min
App Install Ads Hacks
I am going to share to you some examples of app install ads that are crushing it. You can leverage on the winning elements of a great app install ad to lower your CPIs and dramatically improve your conversations.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/f8agL6UCubU

Jul 3, 2019 • 5min
Branding Hack for Mobile App Virality
Today, I'm going to introduce a cool branding hack which I learned from one of our podcast guests, Christy Laurence of Plann. You can use tactic within your app to make it go viral.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=apyIvADb8eU

Jul 2, 2019 • 36min
738: The Most Important Aspect of Running a Business with Rupert Meghnot
What does it truly take to become successful in your entrepreneurial ventures? Well, you will discover the most important aspect of running a business, the four characteristics that today's guest looks for in an entrepreneur for investment and why the business model canvas is the best tool for startups to utilize.
Rupert Meghnot is the Founder and Chief Experience Officer at Burnout Game Ventures.

Jun 25, 2019 • 25min
737: Why a Founder Should Do Customer Support with Owen Clark
Today's guest previously sold his tech company and you will discover the criteria he used to start his current venture. Also, listen to the part of the show where he shares why it's so critical for the founder to provide customer support.
Owen Clark is the Founder at uBrand

Jun 21, 2019 • 11min
Influencer Marketing: How to Decide Who is a Good or Bad Influencer
Influencers can be impactful in marketing apps but how do you determine who to partner with?
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ZaBv6G7LTBE

Jun 19, 2019 • 6min
Instagram Influencer Marketing Growth Hacks
In this video, I share three phenomenal Instagram marketing tips that I learned from our podcast guests, which you can use to market your apps as well.
These three tips are reaching out to meme accounts, turning on IG post notifications, and using Shoutcart.
Using these strategies can produce great turn out with low CPI so try them out!
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/KOhdhYvyRpw

Jun 18, 2019 • 33min
736: Clever Tips to Help Your App to Go Viral with Christy Laurence
Upcoming up we have a doozy for you. Today's guest is Christy Laurence who made $10,000 in sales in the first week of her app launch and you have to listen to the pre-launch marketing that she was doing. You will also discover how she brands her app to get more downloads, the clever way she used Instagram influencers and how she leverages Facebook groups.
Christy Laurence is the Founder at plann

Jun 14, 2019 • 10min
App Suspension: 10 Tips to NOT Get Your App Suspended
Kripesh graces our YouTube channel to give us detailed discussions on the things which can get apps suspended, so we can avoid these.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/HU1bXvGIlqQ

Jun 12, 2019 • 12min
Best Free ASO Tool: App Radar Overview
If you are on a budget and you are looking for an ASO tool which can help you find new keywords, seamlessly integrate with your ASO workflow, and help you track keyword rankings -- my recommended go-to tool is App Radar.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=lqiumZ7bVEU