

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Aug 13, 2019 • 21min
744: Marketing Strategies Before Your App Launch with Tyler Bundy
Are you on a budget for building your app? Coming up is a coaching call with a developer of a real estate app. We discuss building a native app vs a PWA, marketing tactics before you launch your app and how to engage with influencers in any niche.

Aug 6, 2019 • 31min
743: How to Build a Big Digital Product Business with John Bura
Today's guest built a big business teaching people how to code and he shares how he stumbled upon this business by listening to the market. Also, listen to how he's cleverly using Kickstarter as part of his launch strategy, how he finds licensing deals and how creating more content continues to help him grow his business.

Aug 5, 2019 • 9min
How to Multiply Mobile Growth Using Apple Search Ads & ASO
Do you multiply your app downloads? In today's video, Thomas Kriebernegg, CEO of App Radar, reveals how to harmonize app downloads using Apple Search Ads and App Store Optimization.

Aug 1, 2019 • 6min
How to Get Celebrity Endorsements on Cameo
You're going to discover a simple and affordable way to get celebrity endorsements using the service, Cameo.com.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/SEU5E2PfE_A

Jul 30, 2019 • 28min
742: How to Increase Downloads for a Paid Children’s App with Celeste Du Preez
Coming up is a coaching call where you will discover how to increase downloads for a paid children's app. We talk about how to properly do keyword research, hacking the "price drop" campaign and the one thing that she did to help her land an Apple Feature.
Celeste Du Preez is the creator of Cheeky Beasts

Jul 25, 2019 • 11min
How App Store Screenshots & Preview Videos Increase Downloads
Today's guest tells us how adding an app store preview video increased impressions and downloads for their app.How do you optimize your app store screenshots to increase downloads? In this video, you will discover how adding social proof to your app store screenshots can increase conversions.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/O_lrlyd-pY4

Jul 23, 2019 • 39min
741: ASO Strategies That Took His App From 5 to 800 Downloads a Day with Altai Zeinalov
Coming up, you will discover the ASO strategies that today's guest used to grow his downloads from 5 downloads a day to now over 800 downloads a day. Also, listen to the part of the show where he shares the LinkedIn hack he used for an Apple feature and how implementing an in-app purchase bundle doubled his sales.
Altai Zeinalov is an ASO specialist and CEO at Diveo Media.

Jul 18, 2019 • 11min
Mobile Ad Fraud Bots & Inefficient Marketing Campaigns
A lot of times, we just look at the cost per install and not enough on the cost per actual conversion. So today, Michael Paxman, Global Product Communications Manager at adjust.com, talks all about attribution
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/F8e4oiraAys

Jul 16, 2019 • 43min
740: 3 Viral Features You Need to Incorporate in Your App with Semyon Polyakovskiy
Today's guest shares 3 simple strategies that has helped his app get shared with more users. Also, you'll discover the differences of being featured under the games category vs the apps category, how he was featured through a couple of different referrals and lastly how he cleverly incorporated his in-app purchase within the story of his app.
Semyon Polyakovskiy is the Founder at Maginary.

Jul 11, 2019 • 11min
Storytelling with Facebook Ads
Sailor Bear achieved over 30,000 paying customer for their app just by a simple strategy: sharing their story on Facebook.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/c07i7oaLgTM