App Marketing by App Masters

Steve Young
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Sep 19, 2019 • 2min

How Often Should I Update Keywords for ASO?

Thomas Kriebernegg, CEO & Co-Founder at App Radar, shares his number 1 ASO tip by answering how often should we do ASO.
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Sep 17, 2019 • 36min

749: Fyber President, Offer Yehudai on Mobile Game Monetization

Today's guest is the President of Fyber. You're about to discover the shift to programmatic advertising and how their new ad meditation platform allows you to make more money. We also talk about why you need to A/B test a ton of campaigns using ads and in-app purchases and finally how his previous company was acquired by Fyber. Offer Yehudai is the President of Fyber.
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Sep 12, 2019 • 8min

10X Organic Downloads with App Store Optimization (ASO)

What kind of keywords and traffic scores should you be going for to increase your downloads? What do all these data translate to? Let's find out how to 10x organic downloads using ASO.
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Sep 10, 2019 • 44min

748: Licensing, ASO & Ad Monetization with David Cremades

Today's guest is the CMO at From the Bench, a company that has over 60M downloads and 100,000's of DAUs. You are about to discover how to get licenses from the biggest sports leagues, why mid-size influencers are the most effective and lastly how to optimize your ads for maximum revenue. David Cremades is the CMO at From the Bench.
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Sep 5, 2019 • 12min

How to Optimize Growth Funnel (Case Study 2X Revenue Growth)

Jordan Bryant of Chamber DS shows us how he's 2X revenues for an app optimizing the growth funnel. You will discover why so many app publishers fail to succeed and the exact process he used to fix the leaky bucket. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=EOBzq_E04Is
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Sep 3, 2019 • 33min

747: Phase 10 Creator, Ken Johnson, Shares How to Generate Winning Game Ideas

Today's guest is the creator of the popular Phase 10 card game also available in app form. You will discover how he comes up with game ideas, how his new mobile platform allows you to get more referrals for your app and what's the best way to ask users to refer their friends. Ken Johnson is the Founder and CEO at WildFire
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Aug 27, 2019 • 16min

746: How to Grow Downloads Targeting Your Ideal Users

There is no one formula for success, but there is a surefire way to fail and that is to go too wide, too soon. In this episode, you will hear a coaching call I had with the founder of a social commerce app called Shara. You will discover to grow downloads by figuring out and targeting your ideal user. I think it's an important topic to cover so please let me know what you think on Twitter, @stevepyoung.
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Aug 23, 2019 • 10min

How to Increase In-App Purchase Conversion Rates

From designing escape rooms to crafting fiction books that capture the imagination, Semyon Polyakovskiy, Creative Entrepreneur at Maginary, has successfully interconnected his skills to get away with a one-of-a-kind game. In this interview, he walks us through his process on how to weave different elements together to create an Apple Featured game and the creative ways he employs to successfully convert users. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=TXoO6N41NL4
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Aug 20, 2019 • 29min

745: The Uber of Lawn Care with Gene Caballero

Today's guest built the Uber of lawn care which is now available in over 40 states in the US. You will hear how he spent 5 years working on his business on the side and then had enough traction to leave his full time job the last 2 years. You will also discover how he used SEO to build his business, how to expands to each new city and how he gets his vendors to bring on new users for him. Gene Caballero is the Co-Founder at GreenPal, Inc.
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Aug 15, 2019 • 12min

How to Calculate Mobile Lifetime Value (LTV) Without a Lifetime of Data

In this video, Shamanth Rao will show you how to calculate the LTV of your user even with little data. Follow along as he shares a simple formula that you can use. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=k-QupJs15P0

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