

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Jan 23, 2020 • 13min
767: Best Strategy to Get Quality Downloads for a Location-Based App
Coming up is a coaching call with a former division 1 college athlete. You will discover the best strategy to get quality downloads for a location based app, how to build out systems for each geography and why building a refined product will help you grow even faster.
Mike Orakpo is the Founder at Athlete Connect.

Jan 15, 2020 • 6min
How to Sell: Time Blocking Tips for Sales Prospecting
Here is a sales call hack that will help you sell more, get more clients and make you more effective.
This is my exact sales strategy that many people have copied and you can too.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=0BfzlZG8MuQ

Jan 14, 2020 • 35min
766: How to Build The Key Features of a Social App with Ian Morris
Today's guest is the CEO and Co-Founder at Likewise, a Bill Gates-funded app that helps people quickly find and share recommendations. You will discover why getting the single player mode correct is important even if your app is social and how to take time for coming up with a vision for your company.
Ian Morris is the CEO and Co-founder of Likewise.

Jan 12, 2020 • 8min
Questions to Ask A Digital Marketing Agency
In 2020, we expect to see mobile user acquisition strategies continuing to become increasingly automated and very different from their more manual antecedents from a few years ago.
Of course, if you’re looking to hire an agency, you perhaps already asked your prospective agency about their track record, their channel expertise and their case studies. While those matter and are important, it’s also crucial to vet your agency or consultant partner from a lens of their readiness for the age of algorithmic marketing.

Jan 8, 2020 • 7min
3 Commonalities of Million Dollar Subscription Apps
In this video, we analyze dozens of apps generating over a million dollars a year to see what commonalities they have. If you're wondering how to monetize mobile apps, well this is the video for you.

Jan 7, 2020 • 38min
765: How to Create Winning Ad Creatives with Jon Lau
Today’s guest is the Senior Manager of Growth at DraftKings. He shares how to create winning ad creatives, how to get started with programmatic advertising if you are a founder and how the right onboarding flow can help you get better Day 1 retention rates.
Jon Lau is the Senior Manager of Growth at DraftKings.

Dec 31, 2019 • 40min
764: Must-Haves for a Successful Gaming Team with Chuka Ikokwu
Today's guest is the Head of Analytics for Exploding Kittens and Founder & CEO Divercity.io. You will discover must-haves for a successful gaming team, commonly overlooked retention strategies and why having gender and racial diversity leads to a more successful company.
Chuka Ikokwu is the Head of Analytics at Exploding Kittens and Founder & CEO at Divercity.io.

Dec 24, 2019 • 33min
763: AR Apps for Education with Robin Williams
You are about to hear from a company that is focused on building innovative AR apps for the education sector. You will discover how they decide which AR products to build first, how they user test each of their ideas and a growth strategy that the guest refers to as "perpetual motion machine".
Robin Williams is the Head of Emerging Technology at Twinkl.

Dec 18, 2019 • 12min
How to Promote App With No Budget
In this video, you will discover 5 juicy app promotion strategies to drive app downloads without any marketing budget.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=BNrqMJ4eUmk

Dec 17, 2019 • 40min
762: Play Mobile Games for Cash Prizes with Frank Argentieri & Paul Rosa
You will hear the story of how two founders are trying to change the way we play casual mobile games. You will hear what happened to a previous startup, how they raised their initial funding and how they soft-launched and actually got feedback from their beta users.
Also, there's a special offer for the App Masters community. If you use the promo code "AppMasters" you will get a $5 bonus cash prize. All you have to do is download the GameForm app and use promo code "AppMasters".
Frank Argentieri and Paul Rosa are Co-Founders at GameForm.