

785: How to Get Your First 100 users with Mike Watkins
8 snips May 26, 2020
Mike Watkins, the creator of the Wealth Forecaster app, shares insights from his journey in developing a tool for predicting retirement readiness. He discusses effective strategies to acquire your first 100 users through Facebook Ads and emphasizes the importance of user experience and onboarding. Monetization tips are unveiled, highlighting when to capitalize on user engagement. Additionally, Mike elaborates on using the app to sell digital products, while stressing the significance of targeting specific demographics for successful marketing.
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ASO for Limited Budget
- Improve app icon, title, and short description first for better search results.
- Invest in screenshots and featured graphics later if budget allows.
Targeted Facebook Ads
- Target Facebook ads to specific demographics and interests, like 40-55 year olds interested in finance.
- Analyze user behavior with analytics and iterate based on their actions.
Intuitive Onboarding and Monetization
- Replace video tutorials with intuitive walkthroughs that guide users to quick wins.
- Ask for monetization around the app's win point.