

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Mar 10, 2020 • 51min
774: How CodeWithChris Grew to 300K YouTube Subscribers with Chris Ching
My friend, Chris Ching, is the founder of CodeWithChris - the largest iOS channel on YouTube with close to 300K subscribers. This is our episode on my new podcast called Games with Entrepreneurs. You will discover how Chris started his blog and YouTube channel while at his full-time job, how he left that job to pursue CodeWithChris, and how good is he at nerdy pick-up lines.
Chris Ching is the Founder of CodeWithChris.

Mar 4, 2020 • 7min
Try This If Your App Has No Downloads
Coming up is one of the most commonly asked questions I get about how to increase downloads for an app on literally no budget. This is particularly useful advice if you are stuck in your app business.

Mar 3, 2020 • 28min
773: How to Optimize the FTUE for Mobile Games
Coming up is a coaching call where you will discover how to optimize the First Time User Experience (FTUE), how to drive downloads without a marketing budget using the "free promotional" campaign, aso for hyper-casual games and finally why creating more games can be the key to success.

Feb 26, 2020 • 12min
Is App Store Optimization Dead?
Well, one thing is for sure that things are changing. In this video, you will discover what factors to focus on when trying to grow your downloads through app store optimization.

Feb 25, 2020 • 35min
772: How to Find Product-Market Fit With a Social App with Josh Choi
Coming up is a coaching call with a college senior who developed a visual search app that detects celebrities, friends, text and more. We talk about how to find product market fit, when gamification is actually useful, and why he should NOT worry about monetization.
Josh Choi is the creator of Nanolens.

Feb 21, 2020 • 53min
Games with Entrepreneurs #1 – David Reichelt, Creator of Color Switch
David Reichelt built his successful Color Switch app into an 8-figure gaming studio in less than a year. What he learned from the enormous success of Color Switch, how he was nearly blown up during his time in the military, and who his celebrity crush is.

Feb 18, 2020 • 25min
771: How to Finance Growth Through VC Funding and/or Debt
Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why you should NOT use VC funding for user growth. All that and so much more.

Feb 11, 2020 • 27min
770: Expert UA Secrets from DraftKings, N3TWORK & Game of Whales
Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the podcast.
You are about to discover a heap of knowledge from creative optimization to coming up with out of the box ideas for creatives and what downstream metrics are the most important.

Feb 4, 2020 • 44min
769: Keep Users Coming Back & Buying More With The “Handoff” Strategy with Rebecca Nackson
Today's guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative "handoff" strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on your data, why you should NOT just look at the average of the data and finally how product and marketing teams should cooperate.
Rebecca Nackson is the Founder at Notable.

Jan 28, 2020 • 37min
768: Leveraging Artificial Intelligence for Growth with Lomit Patel
Today's guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them.
Lomit Patel is the Vice President, Growth at IMVU.