

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Jun 2, 2020 • 38min
786: Why It Pays to Be Bold with App Monetization with Guilhem Duche
Today's guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value proposition when they monetized.
Guilhem Duche is the Co-Founder and CPO of a European dating app called Once.
Show Notes:
- Zendesk
- Fav app: YouTube
***************
Check out our app marketing agency.
Never miss an app marketing growth hack!
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jun 1, 2020 • 9min
Mobile Game Monetization: How to 2X ARPDAU
Discover a simple way that you can 2X your double your ARPDAU.
Did you know that 95% of your app users will NEVER buy a thing from you. That’s why we have to give users multiple ways to give you money. We all know that video ads are a great way to monetize, but you are leaving money on the table if you are NOT giving them options.
In fact, in a study done by TheoremReach they found that 96% of users preferred to have a variety of ways to earn rewards in a game.
And on top of that adding rewarded surveys is a proven way to increase user engagement and retention.
Because you are giving users rewards for these surveys and they get to use these rewards to further advance in your game.
Now that’s what I call a win-win.
TheoremReach: https://theoremreach.com/
***************
Check out our app marketing agency.
Never miss an app marketing growth hack!
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

May 29, 2020 • 55min
Marketing for Game Devs | App Masters Live (May 29, 2020)
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
***************
Today's episode is you will discover the simplest way to drive 6,000 downloads for your mobile game, how to find the right niche when you have a game with a proven gameplay, and how to write a compelling email to bloggers.
***************
Check out our app marketing agency. Never miss an app marketing growth hack!
Follow us:
YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungFacebook: App Masters
***************

8 snips
May 26, 2020 • 20min
785: How to Get Your First 100 users with Mike Watkins
Mike Watkins, the creator of the Wealth Forecaster app, shares insights from his journey in developing a tool for predicting retirement readiness. He discusses effective strategies to acquire your first 100 users through Facebook Ads and emphasizes the importance of user experience and onboarding. Monetization tips are unveiled, highlighting when to capitalize on user engagement. Additionally, Mike elaborates on using the app to sell digital products, while stressing the significance of targeting specific demographics for successful marketing.

May 25, 2020 • 1h 9min
Mobile Game Trends | App Masters Live (May 15, 2020)
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
***************
This week we have...
Joseph Kim is a mobile gaming executive and host of the Deconstructor of Fun Podcast. His past experience includes Chief Product Officer of SEGA, SVP, Games and Digital Platforms at NBCUniversal, and much more.
You will discover:
- How to launch a multi-player game
- Tips on how to start your own game studios
- And the #1 mistake that game developers make (hint: not being hyper focused on the game)
***************
Check out our app marketing agency.
Never miss an app marketing growth hack!
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

May 20, 2020 • 11min
How to Increase Mobile Game Revenue Using Rewarded Surveys
Here's a snippet of our upcoming App Masters Virtual Summit 2020 starting June 8, 2020.
Learn more about TheoremReach.
In this video, you will discover:
Where did the idea for TheoremReach come from?
Why rewarded surveys?
Rewarded surveys vs other monetization strategies
Why rewarded surveys increase app engagement?
What types of content is best for rewarded surveys?
Get your free pass:
https://www.appmasters.com/summit
***************
Check out our app marketing agency.
Never miss an app marketing growth hack!
Follow us:
YouTube: App Masters
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

May 19, 2020 • 44min
784: Reflectly's Darius Moravcik on How to Scale Micro-Influencer Marketing
Today's guest is the CMO at Refectly, the popular journaling app. You will discover how to use micro-influencers at scale for content generation, why product is more important than marketing in the beginning and why they are so focused on TikTok right now.
Darius Moravcik is the CMO at Reflectly.
Show Mention
Fav app:
Revolut
Too Good to Go
***************
Check out our app marketing agency.
Never miss an app marketing growth hack!
Follow us:
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

May 15, 2020 • 52min
Chad Mureta on Selling Multiple Million Dollar App Businesses | App Masters Live
On this episode of App Masters Live, Chad Mureta joins us to share how he's been able to sell multiple million-dollar app businesses.
Chad is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms.
Join us live every Friday on YouTube at 9am PST!
***
SPONSORS
App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and increase your ROAS.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***
If you enjoy the podcast, please leave us a review on iTunes or Spotify. We read each review and it really makes a difference in helping spread the podcast and convincing hard-to-get guests.
Follow Steve and App Masters:
YouTube: https://www.appmasters.com/youtube
Instagram: https://www.instagram.com/stevepyoung/
Twitter: https://twitter.com/stevepyoung
Facebook: https://www.facebook.com/AppMastersCo/

May 12, 2020 • 22min
783: How to Grow a Podcast App with Markus Chow
Coming up is a coaching call with a developer of a podcast app called HiCast. We talk about the different keywords he should target in his ASO and why you should NOT be shy about your app's monetization.
Markus Chow is the creator of HiCast.
***************
Check out our app marketing agency.
Never miss an app marketing growth hack!
Follow us:
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

May 6, 2020 • 7min
Gig Economy: The Future is Unlimited Services
Discover why the future of the gig economy is all about unlimited productized services.
Services mentioned:
https://bench.co/
https://designpickle.com/
https://www.godaddy.com/wordpress/premium-support
http://www.videohusky.com/checkout?coupon=20percent&via=steve28
Grow Your Downloads With Our Exact Strategies:
http://www.appmastersacademy.com/
***************
Check out our app marketing agency.
Never miss an app marketing growth hack!
Follow us:
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************