

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Sep 7, 2020 • 18min
Side Hustle App Marketing Strategies
In this video, I'm going to share 3 amazing side hustle entrepreneurs who came up with creative strategies to launch their app to drive awareness, get initial downloads and find product market fit.
Watch this video on Youtube: https://youtu.be/iNsAMULuSvk
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
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Check out our app marketing agency: http://www.appmasters.com/
Never miss an app marketing growth hack: http://www.appmasters.com/newsletter
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SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Sep 3, 2020 • 1h 1min
How to Project LTV, Downloads & Cash Flow with Martin Macmillan
Pollen VC offers credit lines that are secured by your app store revenues, so you can access your cash when you need it most. As your business grows your credit line grows with it. Take control of your finances and grow your business without the need to raise dilutive equity financing or rely on cumbersome bank facilities.
Martin Macmillan: https://www.linkedin.com/in/martinmacmillan/
Pollen VC LTV Calculator: https://pollen.vc/financial-forecaster-start
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
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SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Sep 2, 2020 • 14min
How to Instantly Increase Keyword Rankings
Here's how you can instantly increase your keyword rankings by using a keyword install campaign. Please beware that Apple and Google may NOT like you running these campaigns.
So proceed with caution.
KeyApp.top: https://keyapp.top/
Watch this video on Youtube: https://youtu.be/SHUPnCVeXX4
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
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Check out our app marketing agency: http://www.appmasters.com/
Never miss an app marketing growth hack: http://www.appmasters.com/newsletter
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Sep 1, 2020 • 34min
799: How to Systemize Your Business with Zlatko Bijelic
Are you feeling like you're doing too much in your business? Well today's guest shows how he figures out what to systemize and how to overcome that feeling you get when you say "I can't systemize this, only I can do this". Also, he reveals how he first used Upwork to build out his own agency.
Zlatko Bijelic is the Founder at Tako Agency - creators of Sparetoolz.
Show Mentions:
Tako Talk Podcast
Hey
Sparetoolz
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Aug 31, 2020 • 17min
5 Deadly App Marketing Mistakes
Discover the key lessons we have learned from helping over 3,326 apps with their app marketing. Avoid these 5 deadly app marketing mistakes and set yourself up for success.
Focusing too much on downloads
Waiting too long to monetize
Give users multiple options to buy
Relying too much on ASO
Too much energy focused on Apple Feature & PR
Watch this video on Youtube: https://youtu.be/NLYhtWOq_d4
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
***************
Check out our app marketing agency: http://www.appmasters.com/
Never miss an app marketing growth hack: http://www.appmasters.com/newsletter
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Aug 27, 2020 • 1h 18min
17X Increase in Revenue & Over 8K Downloads Case Study with Rudo Halmi
I picked an app from the audience to do a premium app audit.
You are going to discover the product changes we made to increase revenue by 17X.
Also, you will see our exact ASO process for optimizing keywords, how do we decide where to put the keywords, and what keywords we actually target.
You will also discover my favorite growth hack that drove over 8,000 downloads.
Rudo Halmi https://halmi.sk/
App Audited: https://apps.apple.com/us/app/geometry-solver/id1226352729
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
***************
SPONSORS
Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Aug 25, 2020 • 41min
798: 3 Things You Need Before Running an Influencer Marketing Campaign with Christy Choi
Today's guest is the Co-Founder of First Influencer a performance-based influencer marketing agency. You will discover her unique approach to influencer marketing, the most important metric to pay attention to when hiring influencers, and the 3 things you absolutely need before running an influencer marketing campaign.
Christy Choi is the co-founder at First Influence Inc.
Show Mentions:
- Impact Radius
- Dovetale
SPONSORS
Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Aug 24, 2020 • 8min
The Apple Search Ads Campaigns You Should Set Up
In this video, I want to show you two search ads campaigns that you should be utilizing if you just launched your app and want to get your initial downloads to test your subscription paywall or to test your retention rate.You should also add these search ads campaigns if you are tying to look for ways to grow your downloads are these campaigns are going to give you the biggest bang for your buck.
Topics covered:
(00:18) The penultimate search ad campaigns that you should be utilizing when you want to optimize your downloads, test retention rate, AND test your subscription paywall.
(01:02) Quick, easy steps on how to set up your ad campaign.
(01:28) What is an exact match ad campaign?
(01:45) Just how much is the ideal budget setting for a search ads campaign?
(03:00) Keywords, keywords, keywords: How do you choose them?
(03:41) Discovery campaign: Boosting your ad campaign.
(05:00) More tips in choosing keywords for your ad campaign.
Watch this video on Youtube: https://youtu.be/Kmh3DFGWKVA
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
***************
Check out our app marketing agency: http://www.appmasters.com/
Never miss an app marketing growth hack: http://www.appmasters.com/newsletter
***************
SPONSORS
Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Aug 20, 2020 • 1h 16min
App Store Optimization A/B Testing with Geeklab
Jesse Lempiäinen is the Co-Founder at Geeklab.
Geeklab allows you to A/B test different store pages to improve your app store conversion and lower your CPIs.
Topics covered:
(06:12) In order of priority, what should you first A/B test (icon, screenshots, etc)?
(08:35) Do app preview videos increase conversions?
(12:20) Do black hat ASO techniques work?
(20:35) Moonshades App Audit
(28:55) Portrait vs landscape screenshots which ones convert better?
(31:37) What causes billing error issues
(34:10) Here's a process for validating an app idea before you build it
(40:30) Word Games App Audit
(45:30) Dosl App Audit
(58:30) Kidcentric Appp Audit
***************
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
***************
SPONSORS
Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Aug 18, 2020 • 40min
797: How to Have an Investor Mindset While Building The Product with Susie Hultquist
Today's guest spent the the bulk of her career as an investor and most recently managing $2 billion of Consumer Stocks. You are about to discover how she made sure her idea can be a sustainable business, how she created brand ambassadors, and finally how to create a brand not just a product.
Susie Hultquist is the Founder and CEO of Spokin.
Show Mentions:
- Fav app:Goop
- Fav book: Barking Up The Wrong Tree
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Check out our app marketing agency.
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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