

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Sep 29, 2020 • 46min
803: App Annie's Lexi Sydow on What's Working in Mobile Today
Today's guest is the Senior Market Insights Manager at App Annie. You will discover how iOS 14 will impact mobile advertising, the categories of apps that are growing pre-pandemic and during the pandemic, and the most impactful marketing channel marketers need to be focused on.
Lexi Sydow is Senior Market Insights Manager at App Annie.
Show Mentions:
- App Annie Ascend
- Fav app: Houseparty
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Sep 28, 2020 • 29min
Avoid These App Development Mistakes
In this video, Chaim Sajnovsk and I talks about the common mistakes that we see first time (or even advanced) app creators make.
There are no perfect path to success but we want to help you avoid the pitfalls and the things that could set you up for failure.
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Check out our app marketing agency: http://www.appmasters.com/
Never miss an app marketing growth hack: http://www.appmasters.com/newsletter
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SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Sep 24, 2020 • 1h 16min
ZINIO Mirela Cialai's App Marketing - Analytics & Retention
The key to unlocking app growth? User engagement!
This week's guest is Mirela Cialai, Senior Global Marketing Director at ZINIO.
Topics Covered:
(06:50) How marketing has changed during COVID
(10:02) Should you have lifetime plan with the subscription plans?
(12:15) Who owns user engagement - the Product team or Marketing team?
(14:59) Rivers App Audit
(26:50) How to properly activate your users
(29:51) How to re-engage dormant users
(37.30) Tunnel VPN App Audit
(47.38) StretchMinder App Audit
(59.55) FocusByte - Focus Timer App Audit
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Sep 22, 2020 • 46min
802: Save Development Costs with This App Blueprint with Daniel Vasquez
Today's guest helps non-technical entrepreneurs go from idea to App Store. You will discover the App Blueprint that will take the headache out of building apps, how to accelerate your startup phase, and how he got a company to pay them $40K to build an app that is now a part of their portfolio.
Daniel Vasquez is the Co Founder of 3E Development.
Show Mentions:
BUNIBOX
Canva
Grid Kings
3E Development YouTube
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Sep 21, 2020 • 15min
Auditing The Most Downloaded Game - Subway Surfers
In this video, we'll analyze and audit the most popular mobile game of all time which has crossed over 3B downloads and today still remain in the top charts. How was this game, which was released in 2012, been able to stay in the charts and still grows over $1M a month?
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Check out our app marketing agency: http://www.appmasters.com/
Never miss an app marketing growth hack: http://www.appmasters.com/newsletter
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Sep 16, 2020 • 1h 12min
AppTweak Marie-Laure Cruyt's App Store Optimization Tutorial
This week we have Marie-Laure Cruyt, Chief Product Officer at AppTweak, to answer all of your ASO questions.
You will discover what's working in app store optimization today, the factors that drive keyword rankings, and are black hat ASO strategies worth it?
Topic Covered:
06:47 - Backlinks and keyword rankings
07:48 - What you should be focusing on for Google Play keyword rankings?
09:47 - Keyword density for Google Play
24:46- Does revenue impact iOS keyword rankings?
26:45 - Should you soft launch your app?
39:46 - How long does it take to rank for keywords?
40:47 - Should you launch with all your IAPs free?
42:46 - When should I hire someone to help with ASO?
46:47 - All about app bundles
55:47 - Do other localizations help other countries?
Links:
https://www.linkedin.com/in/marie-laure-cruyt-45bb7085/
https://www.apptweak.com/
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
***************
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 15, 2020 • 42min
801: Why You Want to Build an App in a Competitive Space with Malcolm Parrish
Are you feeling like does the world need another weather, podcast or scanner app? Well today's guests shares why he decided to create a scanner app and why you might want to build an app in a competitive space. Also, he reveals the best performing ad creative, how to optimize Facebook ads for conversions, and how to integrate influencer marketing with your Facebook ads.
Malcolm Parrish is an App Entrepreneur and Software Engineer at Seven Mile Apps.
Show Mentions:
- ScanMagic
- Influencer Marketing Mastery
- Fav app: VideoLeap
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 14, 2020 • 32min
5 Ways to Increase Mobile Game Revenue
Today, we are going to talk all about the best practices that you need to have in place. These are the fundamentals, the building blocks that you need to have in place to monetize to better.
Watch this video on Youtube: https://youtu.be/Fgy49TyaRt0
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
***************
Check out our app marketing agency: http://www.appmasters.com/
Never miss an app marketing growth hack: http://www.appmasters.com/newsletter
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 10, 2020 • 57min
TheoremReach Tom Hammond's Roast My App (Game Dev Edition)
This week our special guest is Tom Hammond, Co-Founder and CEO at TheoremReach where they help developers earn more revenue by easily adding fun, rewarded surveys to your app. We will be roasting your apps and providing you with actionable growth and monetization strategies.
Tom Hammond: https://www.linkedin.com/in/tom-hammond/
TheoremReach: https://www.theoremreach.com/
***************
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 8, 2020 • 36min
800: How to Grow Google Play App Downloads & Retention with Simon Bacher
We got a masterclass for you on how to grow your Google Play downloads and more importantly your retention. You will discover how he uses Facebook groups to get downloads and user feedback, the key learnings from the 100's of A/B tests he runs a week, and how localizing his app led to even more growth.
Simon Bacher is the Founder of Ling Languages.
Show Mentions:
- OneSky
- Dropbox Paper
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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