

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Oct 27, 2020 • 37min
807: What Small Game Studios Can Learn From Big Gaming Studios with Joakim Achren
Today's guest is a games entrepreneur for the last 15 years. He previously founded Next Games, Ironstar Helsinki, and was an early employee at Supercell. You will discover what he would do differently if he were starting his game studio today, what small game studios can learn from the big game studios and his biggest lesson from going IPO.
Joakim Achren is the Founder and CEO at Elite Game Developers.
Show Mentions:
- Elite Game Developers Templates
- Fav game: Marvel Contest of Champions
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Oct 26, 2020 • 19min
How to Launch a Successful App as An Indie Developer
Discover the most impactful marketing strategies to launch a successful app.
Topics Covered:
How to launch an app successfully as an indie app developer?
Best way to get the quickest installs on launch
What are the best traffic sources for downloads?
The mistake that beginner app developers make How to develop a differentiated distribution edge
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Oct 22, 2020 • 1h 1min
App Audits & App Marketing Growth Hacks
This week is a solo live stream where we will be covering app store optimization (ASO) strategies, my favorite app marketing growth hacks, and what's working in app marketing today.
04:05 What is your opinion on affiliate marketing networks like clickbank
06:29 What do you think of selling ebook
10:20 360 Mobile Phone Security app audit
21:36 Six Pack in 30 days app audit
31:33 Do Search Ads boost keyword rankings
34:30 How to figure out which keywords to target
45:46 Sounter app audit
56:28 What is a high number of impressions and a good conversion rate
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Oct 20, 2020 • 44min
806: How to Increase User Intent Using Dynamic Ads with Simon Lejeune
Today's guest is the former Head of User Acquisition at Hopper and now app marketing consultant. You will discover how to effectively drive user growth using dynamic ads and how he set up his entire automation system. Also, listen to the part of the show where he shares the difference in strategy between the big Facebook advertisers versus the small ones and if you're a small one he shares how you can set up a Facebook campaign just like the big guys.
Simon Lejeune is the Head of User Acquisition at Hopper.
Show Mentions:
- Smartly.io
- AppsFlyer
- Fav app: Alto's Adventure
- Simon Lejeune
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Oct 19, 2020 • 11min
What Impacts Keyword Rankings for App Store Optimization
You will discover the factors that impact keyword rankings for app store optimization.
Topic Covered:
Will backlinks help with keyword rankings?
How does keyword density impact Google Play keyword rankings?
Does revenue impact have an impact on keyword rankings in iOS?
How long does it take to rank for keywords?
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Oct 15, 2020 • 1h 11min
Incipia's Natalie Rozenblat TikTok Marketing for App Downloads
Today's guest is Natalie Rozenblat, Marketing Strategist at Incipia. She shares everything you need to know about driving mobile app downloads on TikTok.
Topic Covered:
(03:12) - What is working on TikTok
(04:43) - Macro influencers working better on TikTok
(06:21) - Macro influencers vs micro influencers
(13:17) - How much to actually pay your influencers
(17:26) - Do you Reach influencers with a personal or Business account?
(18:05) - How to track ROI on TikTok campaigns?
(19:01) - The 101 on Google UAC
(20:06) - Intimately us App Audit
(34:14) - Drinkster App Audit
(40:47) - What do you think about Apps vs Websites
(48:40) - MTT Basics Poker Tournament Strategy App Audit
(58:39) - Writey App Audit
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Oct 13, 2020 • 42min
805: How to Drive Downloads on Reddit with Ryan Angerami
Today's guest is the Director of Growth Partnerships at Reddit. You will discover how Reddit fits into the UA ecosystem, how to target the different subreddits and how to balance community engagement with direct response KPIs.
Ryan Angerami is the Director of Growth Partnerships at Reddit.
Show Mentions:
- Fav app: SpotHero
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Oct 8, 2020 • 1h 5min
Mobile Game Monetization & Growth with Jasmine "Zeno" Hinchen
This week's special guest is Jasmine "Zeno" Hinchen who is the CEO at Giodaco - a consultancy that identifies revenue and monetization strategies that will maximize earning opportunities for games, apps, and businesses.
Topic Covered:
(04:40) - What’s working with ASO on Google Play
(11:10) - How to drive downloads with YouTube influencers
(13.06) - Facebook group as a community space for your app
(22.12) - How will the IDFA changes affect UA
(23:50) - DripDrop App Audit
(29:04) - What is biggest mistake game developers make
(34:47) - SuperMama App Audit
***************
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Oct 6, 2020 • 33min
804: How This Indie Developer 3X His Revenue with Chris Onuigbo
Coming up is an indie success story that you are going to love. You will discover how he used reddit to come up with his app idea and get downloads from that community, the mindset barrier that he overcame to 3X his app revenue and when he knew to stop working on his other app ideas to focus on this one.
Chris Onuigbo is the Founder at Grounded.
Show Mentions:
- Beta Testers
- Fav app: Reddit
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Oct 1, 2020 • 1h 1min
How to Make an App That Does NOT Suck
Today's guest is Chaim Sajnovsky, Founder at B7Dev.com. We will answer your app development questions and give you the common pitfalls that you need to avoid.
Topic Covered:
(02:36) What is your initial thoughts on iOS14 and how developers can utilize iOS 14
(13:07) C41 Photo competition App Audit
(21:25) How can we improve keyword ranking for specific keyword if it is stuck at same position for long time
(26:07) What do you think of partnering with nonprofit to give portion of proceeds to back to commuinty to gain some degree of social proof
(27:48) KAKU App Audit
(33:57) What do you think of a spinning wheel where you can win coupons
(35:40) Finding goog translators
(40:49) Messaging app with a premium subscription model
(44:37) Duesl RPG-Fantasy Adventure App Audit
***************
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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