

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Aug 13, 2020 • 57min
Growth & Monetization for Game Devs with Tom Hammond
Tom Hammond, Co-Founder and CEO at TheoremReach where they help developers earn more revenue by easily adding fun, rewarded surveys to your app.
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
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Check out our app marketing agency.
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Aug 11, 2020 • 27min
796: How to Approach Growth in the Telehealth Market with Felix Huang
Today's guest is the Growth Marketing Manager for a TELUS Health. You will discover how they are using SMS marketing to grow their app downloads, how showing too many features in an ad campaign completely failed and how they are optimizing their onboarding experience to reduce friction.
Felix Huang is the Growth Marketing Manager at Babylon by TELUS Health.
Show Mentions:
- Fav app:
Motivation
JobGet
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Check out our app marketing agency.
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Aug 10, 2020 • 10min
Try This If Your Users Are NOT Coming Back to Your App
Today you are going to discover an easy, simple step by step way that you can ask users to enable the push notifications and the simple drip campaign that you can use to bring your users back into the app and eventually close that sale.
Watch this video on Youtube: https://youtu.be/nSihido1IPA
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
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Check out our app marketing agency.
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Aug 6, 2020 • 57min
App Store Optimization Live with Steve P. Young
Every question you wanted to know about ASO answered live with yours truly.
You will discover how to spy on your competitors' Spanish Mexico localization, how keyword density affects keyword rankings, and how to utilize and amplify a giveaway campaign to drive downloads and reviews.
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
***************
Check out our app marketing agency.
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Aug 5, 2020 • 9min
How to Increase Virality for Your App
Use this simple framework to increase your app's virality.
You better have users
Make your customers look good
Create a win-win for both users
Watch this video on Youtube: https://youtu.be/r-sJlq0iyoY
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
***************
Check out our app marketing agency.
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Aug 4, 2020 • 42min
795: How to Increase Your Subscriptions with Fritz Charles
Coming up is a friend of mine who is the Head of Growth at Universe. You will discover how to figure out the right pricing for your subscription plan, the philosophy of having trials on your subscriptions, do indie developers need to figure out LTV?
Fritz Charles is the Head of Growth at Universe.
Show Mentions
- RevenueCat
- ChartMogul
- Copilot
- Coin Gamma Podcast
- Fritz's Interview on Earn Your Leisure
***************
Check out our app marketing agency.
Never miss an app marketing growth hack!
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Jul 30, 2020 • 1h 17min
Millions of Downloads as Indie App Developer with David Barnard
David Barnard, indie app developer with millions of downloads, shares secrets on app marketing - from getting press to subscription strategies. He discusses mistakes beginners make, the power of press campaigns, subscription paywall best practices, and the impact of IDFA on app monetization.

Jul 28, 2020 • 32min
794: Subscription Conversion Hacks with Murphy Brantley
Today's guest is a friend of mine and more importantly a successful indie app developer. You will discover how decreasing his onboarding flow from 7 to 4 screens led to an increase in conversions, why he picks round prices for yearly subscriptions and how he's using Apple Search Ads Basic and Advance to get incredible cost-per-installs.
Murphy Brantley is the Indie App Developer.
Show Mentions
- Fav app: Credit Karma
- Murphy's app: Robot Call Blocker
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Check out our app marketing agency.
Never miss an app marketing growth hack!
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Jul 23, 2020 • 60min
How to Keep Games in the Top Charts with David Reichelt (July 17, 2020)
Want to know what it takes to build a top-charting game that also has longevity? Today's guest is Color Switch creator, David Reichelt.
Download Color Switch World on iOS and Google Play.
Topics covered:
(12:26) What platform did David use to build Color Switch World
(15:22) Marketing for games, does it matter.
(17:46) How to keep games in the top charts
(25:06) Is it possible for a one-person team to succeed.
(41:16) How David defines "failure"
(50:16) Self publish or find a mobile game publisher.
(53:06) What did David learn from working with this publisher
***************
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
Get your app audited.
***************
Check out our app marketing agency.
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jul 21, 2020 • 33min
793: How to Position Your App in a Competitive Market with James Setzer
Today's guest is an indie app developer that you're going to love. He shares how he finds profitable app ideas and positions them in a competitive market.
Plus two strategies that I absolutely love:
1) how he uses giveaways to get his initial downloads and ratings;
2) how he studies the newest, top grossing apps to see what they are doing right.
James Setzer is the Owner and Founder of DreamBuilders Simple Solutions.
Show Mentions
- Fav app: Asana
- James's fav app of his: VPN
***************
Check out our app marketing agency.
Never miss an app marketing growth hack!
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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