App Marketing by App Masters

Today's guest is Martin Lancee, the Head of Consumer Growth at LinkedIn. At LinkedIn, Martin is responsible for (1) developing and executing the company's strategy to accelerate mobile growth, (2) liaison between LinkedIn and Apple/Google for app store and BD opportunities, and (3) driving new integrations via product partnerships. You will discover: - Where to put your attention when it comes to growth at a big company - How he got buy in from all parties to move forward with a preload strategy - How to get started with a preload (on-device) strategy - How he overcome being a professional app for a preload campaign - How to get started with a preload strategy as a start-up - How to calculate ROI for preloads - Why Preloads pay per install did NOT work - What GEOs are best for preloads Martin Lancee is the Head of Consumer Growth at LinkedIn. Show Mentions - Digital Turbine - IronSource - Digital Turbine Episode - Singular - Fav app: LinkedIn Learning SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is an indie iOS developer success story and creator of a water tracker app. You will discover how he increased his conversion by optimizing his pricing page, how he came up with this idea, and what's working for him from growing his downloads. Topics Covered: 01:43 - How he came up with the idea 04:15 - The inspiration for his beautiful design 04:38 - How this app launch differed from his previous app launches 09:50 - What growth strategy did he focus on 14:41 - What ASO strategy really drove growth? 16:56 - How he gets such high number of ratings 23:27 - The pricing page change that led to 10% increase in monthly revenues 28:01- Lifetime in-app purchase or subscriptions? 28:06 - When do you show your paywall? 42:25 - How do you keep yourself motivated on working on single app? Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.  You will discover: How to approach UA with a new app What SDKs and tracking you need before running user acquisition How to get start with Facebook Automated App Ads How to scale Facebook Automated App Ads How should UA managers collaborate with product teams How to get started with Google UAC Gina Kwong is Growth at Electronic Arts (EA). Show Mentions: - Fav app: Star Wars Galaxy Heroes SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

With over 12 years of experience in creating actionable data, Lior Barak shares how focusing and structuring your data will help explode your mobile app growth.   He helps companies automate their data automation to simplify their decision making. His product helps create a clear data strategy, that saves companies time and money.   Topics Covered: 03:50 - How to figure the ONE metric that will turn a user into a customer 07:11 - How to figure the features that are often used 10:07 - What are the general metrics that EVERY app needs to be focused on? 13:17 - What's the best tool to measure app retention? 16:28 - App Audit Co-parenting 27:32 - App Audit Fast scan 48:54 - App Audit Photo time Golden hour Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Discover ALL the app launch mistakes that you want to avoid including how to soft launch your app and the proper way to ask for user feedback. TOPICS: - How to get beta users - How to soft launch your app and make it available for pre-order - UI / UX mistakes - Think of onboarding flow as a “drunken download” Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more. You will discover a few easy ways to increase your game's monetization, his process for evaluating a product and the biggest mistakes he see when it comes to mobile games. Jordan Blackman is the Owner of Bright Black Associates. Show Mentions - Playmakers Podcast - Game Analytics - How To Double Your Game's Conversion Rate in The Next 90 Days - Fav app: Waking Up SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Should you hire a freelancer or app development agency? Are you getting a warranty for your code? And how do you ensure that your code will actually be delivered?   In part 3 of our YouTube series on how to build an app startup, you will discover how best to hire developers and get the most accurate quotes.   Topics covered:  Freelancer vs dev shop  Should the developer have made similar apps in the past?  Build for both or start with one platform (Google vs Apple)  How to ensure dev won’t steal app idea  How to ensure dev won’t resell your code? Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Get up to $2M of funding for full scale development, deployment and marketing. We know how hard it may be to get funding for your apps and games.    This is why GamesBoost42 built a framework that can quickly give you access to the capital you need. You retain your ownership rights and the freedom to build the apps and games you want, and Gamesboost42 provides you with funding so that you can develop your app on your terms.   Today's guest is Andrew Postnikov, Chief Business Development Officer at GamesBoost42.   Topics Covered: 01:23 - Difference between GamesBoost42 and traditional investors 08:50 - How does GamesBoost42 work - do I give up profits or equity? 11:48 - How publishing works with GamesBoost42 17:45 - Dad joke #1 18:24 - DrinkDrama App Audit 27:07 - What happens when the relationship between developer and GamesBoost42 ends? 35:26 - GamesBoost42 analytics 39:32 - Drumschool App Audit 48:35 - Battlexic App Audit 57:03- What's the  to work with GamesBoost42? SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Lower your app development costs and discover the basic framework to build your minimum viable product (MVP).   In part 2 of your "How to Create an App Startup" series, you will discover the best way to build your MVP and communicate the idea to a developer.   Topics: The best way to show the developer your idea How to decide MVP features  How to create a specifications doc Tools to help you create an app prototype   B7Dev  http://b7dev.com/ SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Today's guest is Dan Clark, the CEO of Brain.FM. You will discover how he went from working for free to now CEO of the company. Other topics covered during the interview: - How he found out about the app and applied to work for free - Why he used reactive native to build the first version - Why he decided to NOT build the app himself - How he grew by investing in the science of the app - How to overcome objections to the app's subscription - Was it hard to work for another company after having your own company - How to decide whether to build a lifestyle business vs going bigger - Why he brought on a COO - The lessons learned from going from a lifestyle business to one with employees - Why referral marketing is one of the best channels - What's working with LinkedIn ads? Dan Clark is the CEO of Brain.FM Show Mentions - Amplitude - Fireflies.ai - Fav app: Roam Research SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************