843: How to Target Small Business Owners with Clay McDaniel

Today's guest is Clay McDaniel, the CEO of Ripl. Clay is a career technology and marketing executive, and has worked on software platforms that serve small businesses, consumers, enterprise and professional services firms, agencies, and non-profits.

In this episode you will discover:
- How Ripl achieved $5M in revenue with just the iOS app
- How to target small business owners
- 3 tools for targeting SMBs
- What KPIs or operating metrics does your company and team prioritize?

Clay McDaniel is the CEO of Ripl.

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