App Marketing by App Masters Growth Hacking User Acquisition
Today's guest is Joe Zimmer who is the Director of Customer Acquisition & Growth at Ripl. He will share all his optimization secrets when it comes to advertising across a multitude of digital marketing channels (Paid Social, Google Search, Google UAC, Google Display, Apple Search Ads, LinkedIn, and YouTube).
Topics Covered:
- 02:28 - Website traffic vs app traffic - what's converting better?
- 04:14 - How to optimize web traffic to app users
- 06:51 - Top of the funnel optimization to growth hack user acquisition
- 08:56 - Visual of Ripl's onboarding flow
- 12:02 - How to scale user acquisition
- 14:53 - What channel is better at scaling
- 18:17 - Wysefit App Audit
- 29:21 - The Google UAC hack that creates better targeting and lower CPIs
- 31:44 - How do you compare Google UAC for Android vs iOS
- 32:35 - Apple Search Ads campaign structure
- 35:54 - Is 50K a good starting budget?
- 41:26 - Butlr app audit
- 52:56 - What's the best channel for getting started with paid acquisition?
- 54:30 - Apple Search Ad's CPT starting point
You can watch this video: http://youtu.be/jK2yQU-27fw
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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