

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Apr 19, 2022 • 53min
The Marketing Mix for Startup Apps
In part 2 of our live stream with Aabesh De, you will discover the marketing mix he used to grow and scale his app profitably. Also, he shares the pricing page tests he's run and which one is converting the best.
We also audit a meal planner app and a baby sleep schedule app to talk about ASO and revenue.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Looking for a platform for ASO too to optimize and track your app from one single dashboard? With over 15 ASO tools, 9 market research tools, and 5 tools to manage ratings and reviews, ASOMobile is the most comprehensive and affordable ASO solution.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Apr 18, 2022 • 41min
Referral Marketing Strategies
Discover how today's founder unlocked organic and referral marketing for his plant care app.
Aabesh founded Flora after killing his mom's precious jasmine plant - he had enough, and decided to build a plant app for newbies to take the guesswork out of plant care - and thus Flora was born!
Flora launched in July 2021 with 300 beta testers, and has quickly grown to over 50k users as of Feb 2022. We've helped save over 100,000 plants, and are looking forward to launching our Android app!
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Looking for a platform for ASO too to optimize and track your app from one single dashboard? With over 15 ASO tools, 9 market research tools, and 5 tools to manage ratings and reviews, ASOMobile is the most comprehensive and affordable ASO solution.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Apr 13, 2022 • 5min
6 Reasons Why You Should Sell Your App
Have you been growing your app business and now feeling burnout? You will discover 6 reasons why app developers sell their app business.
Interested in selling your app? Check out BlueThrone
You can watch this video: https://youtu.be/VUXVl1nRE60
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Looking for a platform for ASO too to optimize and track your app from one single dashboard? With over 15 ASO tools, 9 market research tools, and 5 tools to manage ratings and reviews, ASOMobile is the most comprehensive and affordable ASO solution.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Apr 12, 2022 • 37min
Personal vs Company Name as Your Developer Account
In part 2 of our live stream with Adrian Ramirez, you will discover the impact of changing your developer account from a personal to a company name.
Plus, you will discover an ASO trick to leverage another brand in other localizations.
Lastly, we audit a money tracker and learn English app.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Looking for a platform for ASO too to optimize and track your app from one single dashboard? With over 15 ASO tools, 9 market research tools, and 5 tools to manage ratings and reviews, ASOMobile is the most comprehensive and affordable ASO solution.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Apr 11, 2022 • 30min
How to Rebrand Your App Business
Discover how an indie app developer rebranded his app and the changes he made to increase his revenue.
Adrian Ramirez is an iOS Developer, and artist with a passion for making apps that help people grow in positive way.
In 2015, Adrian Ramirez created Spiritual Me as a means to use his strong background in iOS development and meditation to help make mindfulness exercises more easily understood and practiced among new users with different spiritual backgrounds.
Adrian has been developing apps for iOS devices since 2007 starting with the Terminator Ambush iPhone app for 65 Media in collaboration with FOX. While at 65 Media he lead an award wining team, the winners of two Webby Awards, Hollywood Reporter Key Art Award, and SXSW Web award to name a few.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Looking for a platform for ASO too to optimize and track your app from one single dashboard? With over 15 ASO tools, 9 market research tools, and 5 tools to manage ratings and reviews, ASOMobile is the most comprehensive and affordable ASO solution.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Apr 6, 2022 • 5min
Why Your Keyword Rankings Declined
Discover 3 factors that may have caused your App Store keyword rankings to decline.
If you have a question for us, make sure you leave a comment below.
You can watch this video: https://youtu.be/G2AxwfRZ_Gc
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Looking for a platform for ASO too to optimize and track your app from one single dashboard? With over 15 ASO tools, 9 market research tools, and 5 tools to manage ratings and reviews, ASOMobile is the most comprehensive and affordable ASO solution.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Apr 5, 2022 • 39min
App Open Ads & How Seasonality Impacts eCPM
In part 2 of our live stream with Siddharth Gupta, you will discover a creative ad format called App Open Ads and how seasonality impacts eCPM.
Also, we audit a Ping Pong game and a background remover app to talk about how to incorporate ads into your monetization strategy.
App Open Ads: https://developers.google.com/admob/android/app-open
App Audits:
https://play.google.com/store/apps/details?id=com.pingpong.mania
https://apps.apple.com/app/background-changer-editor/id1606683686
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Looking for a platform for ASO too to optimize and track your app from one single dashboard? With over 15 ASO tools, 9 market research tools, and 5 tools to manage ratings and reviews, ASOMobile is the most comprehensive and affordable ASO solution.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Apr 4, 2022 • 34min
How to Increase AdMob eCPM
Unleash the full value of your inventory with Google AdX. Get the Highest eCPM and the Fill Rate that your content deserves!
Appbroda is Google's channel partner with demand of AdX of advertisements. Their aim is provide a strong product to app developer to fulfill all of their requirements.
We started up in July 2021 and serving 300+ clients with impressions of 619M in a month.
Siddharth Gupta is a Co-Founder at AppBroda.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Looking for a platform for ASO too to optimize and track your app from one single dashboard? With over 15 ASO tools, 9 market research tools, and 5 tools to manage ratings and reviews, ASOMobile is the most comprehensive and affordable ASO solution.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Mar 30, 2022 • 12min
This Budgeting App Makes $400K a Month
Discover a budgeting app that will help you manage your expenses and help you save.
Plus, we teardown the app to see how it generates over $400,000 a month and how we can adapt our own apps from the learnings.
About YNAB: https://apps.apple.com/app/ynab-you-need-a-budget/id1010865877
You can watch this video: https://youtu.be/9wXXy_6fvSY
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Mar 29, 2022 • 36min
Lessons From Selling Two Companies
In part 2 of our live stream with Sara Gifford, you will discover her key lessons from selling 2 companies and what she would have done differently.
Also, why you should always take a call with a potential buyer and how does selling a company inform her next entrepreneurial pursuit.
We also audit a weather app and a student safety to talk all about the importance of a great onboarding experience.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************