

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

May 11, 2022 • 19min
How to Fix AdMob Invalid Traffic / Activity
In order to be able to appeal an AdMob invalid traffic or activity suspension, you must understand the causes for such a penalty.
You will discover what KPIs Google is monitoring in your AdMob account and how you can fix your app to ensure you do NOT get an invalid traffic or activity suspension.
Learn more about how AppBroda can help you increase your AdMob eCPM: https://www.appbroda.com/
Prefer to read? https://www.appbroda.com/blog/how-admob-detects-invalid-traffic-after-an-app-is-suspended/
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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May 10, 2022 • 45min
Why You Should NOT Use Social Media for Customer Service
In part 2 of our live stream with Eric Vermillion, you will discover how to use chat automation to generate more app store reviews and why you should NOT use social media to provide customer service.
Also, we audit Gridwise (boost your gig driving earnings) and Offen (create & discover events in LA).
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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May 9, 2022 • 33min
The Unexpected Channel That Increases Revenue
Discover why user feedback and great customer support lead to revenue growth.
While app creators know that downloads and cost per install are important, they often leave some critical components on the table in the design process. In fact, we have many case studies where apps have 4-17X revenues without increasing downloads.
Discover:
- How to collect and analyze feedback so you can continually improve our app
- How a great customer support experience can be pivotal for user retention
- Why do feedback capabilities and great customer support lead to revenue growth
About Today's Guest
Eric Vermillion, Helpshift leader and CEO, spends his days driving strategy and growth plans, developing high-performance teams, and producing oversized results—globally. No big deal.
Before Helpshift, he was instrumental in advancing BlueCat to one of Canada’s most notable software exits and also helped grow revenue at NICE Systems to over $1B. When he’s not leading business transformation, this Purdue University graduate is traveling with his wife and two daughters, forever in search of a great view and an even better glass of red wine.
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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May 4, 2022 • 9min
Suspended AdMob Account? Here's Why & How to Fix It
Discover the top reasons why Google may suspend your AdMob account and how you can prevent it from happening.
Also, discover what you can do to appeal a suspension.
Top reasons for an AdMob Suspension:
1) Invalid Traffic
2) Policy Violation
3) Associated with Another Account
Learn more about AppBroda: https://appbroda.com/
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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May 3, 2022 • 37min
How to Convince Influencers to Promote Your App
In part 2 of our live stream with Erin Li, you will discover how to convince your affiliates to work on commission versus an upfront payment.
Also, Erin shares her top tips to convince affiliates to promote your app (hint: create engaging campaigns and customized a promotion for a top affiliate).
Also, we audit an app that tracks your warranties and an app that colorizes your black and white photos to give them product feedback.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

9 snips
May 2, 2022 • 40min
How to Get Guaranteed Subscribers
Erin Li, affiliate marketer for Simyasolutions, shares insights on affiliate marketing to drive guaranteed customers. Topics include finding influencers, structuring commissions, creating consistent promotions, and attracting the best customers. Strategies for app growth in the language learning sector, leveraging YouTube influencers, and expanding into the Chinese market. Tips on optimizing affiliate programs, tracking metrics, and utilizing affiliate networks for app tracking.

Apr 27, 2022 • 16min
App Store Connect: iOS Conversion Analysis
Discover how to analyze your conversion rates. This App Store Connect tutorial shows you how to calculate key conversion metrics:
- Install to Trial
- Trial to Subscriber
- Install to Subscriber
You can watch this video: https://youtu.be/narQUnZQ6OM
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Looking for a platform for ASO too to optimize and track your app from one single dashboard? With over 15 ASO tools, 9 market research tools, and 5 tools to manage ratings and reviews, ASOMobile is the most comprehensive and affordable ASO solution.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Apr 26, 2022 • 46min
How to Win With UGC Content
User generated content is quickly becoming the most effective mobile ad creative as it is in line with the type of content users normally seen on social media.
In part 2 of our live stream with Canberk Guvenkaya of Social Peta, you will discover how to use UGC as ads. You will also discover the key to a successful paid marketing strategy.
We also audit a meditation app with travel at its core and a nail designs app to give feedback on monetization and UI/UX.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Apr 25, 2022 • 35min
The Most Popular Creatives in Mobile User Acquisition
Discover the types of creatives the top mobile advertisers are using and how you can leverage the insights to run mobile paid marketing profitably at scale.
You will gain market insights on the mobile advertising landscape for 2022.
SocialPeta covers 80+ global ad networks across 70 countries and regions, including Unity, Twitter, YouTube, Facebook and Tik Tok. They have accumulated 1B ad creatives, updating 1.2 M+ ad creatives on a daily basis.
With SocialPeta, you can gain insight into your competitors' advertising data. Also, you will be informed of and inspired by advertising data of different dimensions from global networks, media and advertisers.
Canberk Guvenkaya is the Business Development Manager of SocialPeta.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Apr 20, 2022 • 7min
What's a Good Trial Conversion Rate? (The App Marketing Sales Funnel)
Discover the conversion rates you should be aiming for. What is a good trial to subscription conversion rate?
We break down the entire app marketing sales funnel post-install and what conversion rates you should be achieving.
Trials vs No Trials Case Study: https://www.youtube.com/watch?v=LlZAhy7Vaig
You can watch this video: https://youtu.be/X1-Zj64rwoQ
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Looking for a platform for ASO too to optimize and track your app from one single dashboard? With over 15 ASO tools, 9 market research tools, and 5 tools to manage ratings and reviews, ASOMobile is the most comprehensive and affordable ASO solution.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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