

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Oct 31, 2022 • 1h 3min
Using User Research to Increase Revenue
Uncover the secrets to providing real value to your users. Discover the power of letting your users guide the product roadmap and monetization strategy. We'll cover how to use quantitative and qualitative research to better understand what will compel users to hand you their money month over month.
Jenny Kay Pollock is the Lead Subscription Monetization Manager at TogetherLabs.
Learn More:
Portfolio Site with Resources: https://www.jennykaypollock.com/
LinkedIn: https://www.linkedin.com/in/jennykaypollock/
Company Site: https://togetherlabs.com/
Twitter: https://twitter.com/Jennykaypollock
App Audits:
https://apps.apple.com/us/app/id1519809235
https://apps.apple.com/us/app/bells-by-iron-revival/id1554919084
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Oct 24, 2022 • 1h 8min
How to Launch an App in 2023
Want to know how to launch a new app in 2022 and beyond? Today's video is a live coaching call with a successful indie app developer.
You will discover what metrics you should be focusing on, how much budget you should set aside, and what marketing channels are best for a new app.
Connect with Rich: https://www.linkedin.com/in/richard-wagstaff-406306199/
Check out Rich's apps:
https://apps.apple.com/us/app/crossword/id1330947092
https://apps.apple.com/us/app/3-minute-mindfulness/id982502810
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Oct 18, 2022 • 13min
7 Proven Ways to Increase App Revenue
Discover 7 surefire ways to increase your app revenue. From adding your paywall to the onboarding process to long paywalls to using promotions, you will learn all the strategies you need to make more money from your apps.
This presentation was given at App Promotion Summit in San Francisco in October 2022.
Learn more: https://apppromotionsummit.com/
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Oct 17, 2022 • 1h 14min
How to Increase Organic Downloads
Solo episode all about app store optimization and conversion rate optimization. I’ll break down all the strategies working on ASO today including some interesting monetization hacks.
App Audits:
https://play.google.com/store/apps/details?id=nikhil.memely
https://apps.apple.com/gb/app/undarated-football-player-app/id1583971449
https://apps.apple.com/us/app/case-future/id1505086578
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Oct 11, 2022 • 10min
This Book Summary App Makes $500K a Month
This #blinkist alternative app launched in 2020 and is already generating $500K a month!
Learn visually! Lucid is your visual guide to the world's most important knowledge.
Revenue data according to Sensor Tower: https://app.sensortower.com/overview/1482780647?country=us&tab=about
Learn more: https://lucid.fyi/
You can watch this Video : https://youtu.be/-Ny-jwenZJw
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Oct 10, 2022 • 59min
How To Build A Marketing Infrastructure That Scales Your Business Rapidly
Rapidly growing your marketing infrastructure gets you a constant flow of leads and prospects when all others struggle.
You will discover:
- What do you need to be aware of when you're ready to scale
- Where to start your UA campaigns
- No Bull$h!t Guide to Mobile Attribution
- How to deal with economic downturns
In his role at Singular, Neils Beenen serves as the company's Partnerships Lead.
App Audits:
https://apps.apple.com/us/app/ziga-business-partner-search/id1522828211
https://play.google.com/store/apps/details?id=com.w3saver.typography
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Oct 4, 2022 • 11min
How to Fund Your App Growth
Learn the best and smart ways to fund your app growth and UA campaigns.
You can watch this Video : https://youtu.be/48vSGdRHJLg
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Oct 3, 2022 • 1h 14min
Avoid These Mistakes When Making Your App
Don’t waste thousands of dollars and hundreds of hours on building an app that NO ONE will use.
You will discover:
- The #1 pitfall you have to avoid when planning your app development
- The most important strategies to follow when developing your MVP
- The right trade-offs to make when developing your app
Chaim Sajnovsky is the Founder of B7Dev.
App Audits:
https://apps.apple.com/us/app/musicians-notebook/id1523098465
https://play.google.com/store/apps/details?id=nikhil.sleepy
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Sep 28, 2022 • 11min
Make Your App a Success With These Two Tools
Discover the two simple tools that EVERY app needs to make sure your app is set up for success.
1. Knowledge Base
Well-thought-out knowledge articles are the key to self-service. In fact, up to 98% of your users' questions can be answered through a knowledge base.
In the early stages of your app, FAQs can be very useful for helping your users navigate through your app and understand how to use it.
2. User Feedback Tool
The more feedback you are able to collect, the more you can get an idea of what your users expect from your app, whether or not it's truly user-friendly, and whether it has all the features your audience needs.
You can then take this information to make iterations to your app to drive more user growth and happiness.
Learn More: https://www.helpshift.com/products/feedback-sdk/
You can watch this Video : https://youtu.be/jxOS8cibJIw
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Sep 26, 2022 • 53min
The Product Strategy That Led to $1.2M in Revenue
Over the last 7 years, I have been the co-founder and CMO of a consumer mobile app company, Flipd, where I’ve led the product and marketing strategy to reach a global audience of over 2.6 million users and $1.2 in revenue. Flipd has been featured on the App Store hundreds of times and was App of the Day in 2021.
You will discover
- What product changes led to dramatic growth
- When she thought about monetization
- 3 Non-traditional Growth Marketing Strategies You Should Try
Learn More:
https://www.getbraavo.com/blog/3-non-traditional-growth-marketing-strategies-you-should-try/
https://www.linkedin.com/in/alanna-harvey-2589b467
https://twitter.com/flipd_app?lang=en
https://www.youtube.com/c/flipdapp
https://www.flipdapp.co/
App Audits:
https://play.google.com/store/apps/details?id=com.bluesoft.clonappmessenger
https://platestheapp.com/
SPONSORS
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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