

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Jul 4, 2022 • 36min
Keyword Installs & Buying Reviews
In part 2 of our live stream, Steve shares the “word of the street” related to buying keyword installs and App Store reviews. Do they make a difference and what’s the backlash?
Also, we audit a voodoo like hyper-casual game around baseball and a jigsaw puzzle where you can win real money.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
SPONSORS
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Jul 4, 2022 • 24min
5 App Marketing Strategies That I Got WRONG
I love being proved WRONG about some of my strategies. In this video, you will discover the monetization and engagement strategies that I got wrong!
You will discover:
1) Onboarding personalization
2) LTV of different subscription plans
3) Apple Search Ads campaign structure (brand new)
4) You'll have watch 😉
5) All of the above 🤣
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
SPONSORS
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Jun 29, 2022 • 20min
Mobile Game Ad Monetization
Discover how to monetize your mobile games.
You will discover:
- How game genres make sense for each ad type
- Best practices for your monetization stack
- The opportunity for brands in mobile gaming apps
Eado Hofstetter is the Director of Publishing Account Management at Fyber - a Digital Turbine company. Eado has been a business leader in the app monetization sphere for over 5 years. He leads a team focusing on monetization for Gaming app publishers.
Fyber was acquired by Digital Turbine in 2021, alongside AdColony, and is part of Digital Turbine’s independent Mobile Growth Platform for advertisers, publishers, carriers and OEMS.
ou can watch this video: https://youtu.be/FzdpDmNp6CI
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Jun 22, 2022 • 14min
NFTs in Mobile Gaming
Are NFTs the future of mobile gaming? Social Peta provides us with insights on how mobile games are starting to use NFTs and crypto.
You will also discover the most popular ad creatives that are winning in mobile gaming.
SocialPeta covers 80+ global ad networks across 70 countries and regions, including Unity, Twitter, YouTube, Facebook and Tik Tok. They have accumulated 1B ad creatives, updating 1.2 M+ ad creatives on a daily basis.
With SocialPeta, you can gain insight into your competitors' advertising data. Also, you will be informed of and inspired by advertising data of different dimensions from global networks, media and advertisers.
Links:
https://socialpeta.com/
https://www.linkedin.com/in/cguvenkaya/
You can watch this video: https://youtu.be/cQ3tmnvEGqM
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Jun 20, 2022 • 1h 11min
How to Grow an App to 7-Figures
Steve's been kidnapped!
And his ransom is $1M!
So Steve contacted his friend, Alon Waller, from Bluethrone and asked him to host an EMERGENCY App Masters show in which you guys and he will grow an app valuation to $1M
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jun 15, 2022 • 14min
How to Increase AdMob eCPM for Mature Apps (Part 3/3)
Have over a million downloads for your apps? You will discover how to increase your AdMob eCPM for mature apps.
You will discover:
- Why mediation plays a more important role in mature apps
- Why you should be optimizing for formats, devices and GEOs
- Waterfall vs bidding strategies
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jun 13, 2022 • 40min
LTV of Subscription Plans
In part 2 of our live stream with Vitaly Davydov, you will discover the lifetime value (LTV) and average retention rate of subscription plans (weekly, monthly, yearly, etc).
You will also discover the difference between RevenueCat and Adapty and we audit a PDF scanner and meal planner app.
Download Adapty's State of iOS Subscriptions Report: https://adapty.io/resources/state-of-ios-in-app-purchases-2021
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jun 13, 2022 • 29min
Mobile Paywall Personalization & Optimization
Discover the best ways to optimize your app's paywall to increase your subscription rate.
You will discover...
- Average subscription price
- Free trials analytics and benchmarks
- Subscription retention
- LTV benchmarks
- Billing issues benchmarks
Learn More:
https://adapty.io/
https://adapty.io/resources/state-of-ios-in-app-purchases-2021
https://ru.linkedin.com/in/iwitaly
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jun 8, 2022 • 13min
How to Increase AdMob eCPM for Growth Apps (Part 2/3)
Discover how to increase your AdMob eCPM for apps in the growth stage.
In this video, we cover:
- Why you should enable competitors' ads
- Make sure your show rate is above 60%
- Should you choose waterfall vs bidding during mediation?
Earn more from AdMob with AppBroda: https://www.appbroda.com/
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jun 6, 2022 • 1h 4min
Google Play ASO & Mobile Search SEO
Todays live stream is a solo episode where you will discover Google’s most recent UI change that is causing a big impact on branded downloads.
Also, you'll discover how to optimize your ASO for mobile search SEO.
App Audits:
https://apps.apple.com/mx/app/waiorkids-world/id1510444185
https://play.google.com/store/apps/details?id=com.kassisgaming.barrelrider
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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