

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Aug 1, 2022 • 39min
We Fix Your AdMob Policy Violations
Have a question related to your AdMob policy violation? In this live stream, we will solve your problems live!
Appbroda is Google's channel partner with demand of AdX of advertisements. Their aim is provide a strong product to app developer to fulfill all of their requirements.
We started in July 2021 and are serving 300+ clients with impressions of 619M in a month.
Siddharth Gupta is a Co-Founder at AppBroda.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
SPONSORS
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Jul 28, 2022 • 16min
How to Use Custom Product Pages to Lower Apple Search Ads Costs
Discover how to use custom product pages to lower your Apple Search Ads cost-per-installs.
With CPPs, you can create additional versions of your App Store product page, each of which highlights a feature or specific content, then share a page’s unique URL in your corresponding marketing efforts.
Learn more:
https://searchads.com/
https://developer.apple.com/app-store/custom-product-pages/
We also audit a gigs app.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
SPONSORS
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Jul 25, 2022 • 23min
Average Cost of Top Mobile Apps (non-games)
In part 2 of our live stream with Ashish Shinde, you will discover the average cost of installs across the different categories and countries.
We also audit a gigs app.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
SPONSORS
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Jul 25, 2022 • 28min
The Ad Creatives Driving Huge Growth at Low CPIs
Discover the types of ad creatives that the top non-gaming mobile advertisers are using and how you can leverage the insights to run mobile paid marketing profitably at scale.
You will discover the top ad creatives by category and what types of ads are driving the lowest cost-per-install.
SocialPeta covers 80+ global ad networks across 70 countries and regions, including Unity, Twitter, YouTube, Facebook and Tik Tok. They have accumulated 1B ad creatives, updating 1.2 M+ ad creatives on a daily basis.
With SocialPeta, you can gain insight into your competitors' advertising data. Also, you will be informed of and inspired by advertising data of different dimensions from global networks, media and advertisers.
App Audit: https://play.google.com/store/apps/details?id=com.yocto.wenote
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
SPONSORS
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Jul 20, 2022 • 21min
How Apple Search Ads Impacts App Store Optimization
How does Apple Search Ads (ASA) impact your keyword rankings? You will discover if you can increase your keyword rankings with ASA and how to properly set-up your campaigns.
Emre Bilgic is the Apple Ads Client Partner at MobileAction.
You can watch this video: https://youtu.be/TboRYWEI-Qs
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
SPONSORS
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Jul 18, 2022 • 42min
Why You Should Monetize With Ads
In part 2 of our live stream with Lawrence Peace, you will discover why you're leaving money on the table if you do NOT have ads in your app.
Also, you will discover:
- Is it worth launching an Apple Watch app?
- How to launching an iPad only app
- Is it easier to scale multiple apps to 6-figures or one app to 7-figures
We also audit a private photo vault app and an object removal app.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
SPONSORS
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jul 18, 2022 • 32min
How to Use Ads to Grow Apps
Discover how an indie developer uses ads to grow his apps.
You will discover:
- How we monetizes his apps with ads
- What ad channels he uses to grow his apps
- How he's able to get ridiculous cost per installs
Lawrence Peace is the Founder & CEO at Dream High Studios.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
SPONSORS
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jul 11, 2022 • 40min
On-Device Integration for Breakout Growth
In part 2 of our live stream with Greg Wester, you will discover how brands like Shazam, NewsBreak, and Cash App used on-device integration to achieve breakout growth and outperform much bigger brands.
Also, we audit a budgeting and resume builder app to share the best strategies for UI/UX and trial periods.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
SPONSORS
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jul 11, 2022 • 26min
How Smaller Brands Generate Breakout Growth
Every year we see apps from relatively unknown smaller brands emerge out of nowhere and achieve amazing user growth. And while they may not achieve the sheer volume of installs as Amazon or Netflix, their growth might far exceed what was expected.
How did these brands transcend the competition? What was their “playbook”? Across the more than 100 apps studied across 7 categories, 3 themes were prominent for these leading brands:
Offline Partnerships: Promotions with sports teams, games, athletes, and music artists. Tapping into a partner’s fan power was key. Partnerships with organizations that do not have fans did not convert installs (e.g., corporate partners).
Mobile Ecosystem Integrations: Product development that positioned apps on operating systems, blockchain, payments platforms, and on-device integration with carrier and/or handset manufacturer smartphones.
Product-Led Growth – specifically features that make the experience more valuable to users on each return visit – were built in and increased the likelihood of grassroots growth. This came in the form of unique currency, experiences, entertainment, or information.
Learn More:
https://digitalturbine.apptopia.com/brag-index
https://www.digitalturbine.com/
https://www.linkedin.com/in/gregorywester/
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
SPONSORS
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Jul 6, 2022 • 7min
App Store Optimization in Just 5 Minutes
If you are just starting out with app store optimization, you will discover how to optimize your keywords in just 5 minutes.
Use "APPMASTERS40" at checkout to save 40% off ASOMobile: https://asomobile.net/en/
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
SPONSORS
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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