

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Mar 30, 2022 • 12min
This Budgeting App Makes $400K a Month
Discover a budgeting app that will help you manage your expenses and help you save.
Plus, we teardown the app to see how it generates over $400,000 a month and how we can adapt our own apps from the learnings.
About YNAB: https://apps.apple.com/app/ynab-you-need-a-budget/id1010865877
You can watch this video: https://youtu.be/9wXXy_6fvSY
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Mar 29, 2022 • 36min
Lessons From Selling Two Companies
In part 2 of our live stream with Sara Gifford, you will discover her key lessons from selling 2 companies and what she would have done differently.
Also, why you should always take a call with a potential buyer and how does selling a company inform her next entrepreneurial pursuit.
We also audit a weather app and a student safety to talk all about the importance of a great onboarding experience.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Mar 28, 2022 • 31min
How do you know it's the right time to scale?
Today we have a seasoned executive and entrepreneur with more than 15 years of P&L experience spanning sales, consulting, software development, project management, implementation, leadership and coaching.
You will discover:
- How do you know it's the right time to scale?
- What KPIs for your app do you equate to success?
- Knowing what you know after selling a company, anything you wish you did differently?
- How does selling a company help inform your next company or how you approach business?
Learn more:
https://www.linkedin.com/in/sara-gifford-qda/
https://www.activote.net/
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Mar 23, 2022 • 11min
How to Do Competitor Analysis
Discover how to do competitor analysis for mobile apps so you can make the right decision for pricing, marketing strategies, and more!
You can watch this video: https://youtu.be/01IzIHZvfZg
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Mar 22, 2022 • 35min
Push Notifications: The Good, Bad & Ugly
Kate MacFarlane, Customer Success Manager at Taplytics, shares her insights on the intricacies of push notifications. She discusses best practices for engaging users, emphasizing the importance of context, timing, and personalization to avoid uninstalls. The conversation features an audit of a grocery delivery app, highlighting user experience and usability improvements. Light-hearted jokes add to the camaraderie, while the duo delves into A/B testing strategies to sharpen user retention and engagement. A must-listen for e-commerce enthusiasts!

Mar 21, 2022 • 30min
A/B Testing Ideas That Can Have a Big Impact
A/B testing is an essential part of any mobile marketer's playbook, and becoming even more critical as teams push to release faster, quickly understand how features are resonating (or not) and optimize user's mobile experiences.
Taplytics has long been a dominating force in A/B testing, with customers such as GrubHub, HouseParty and Chick-fil-A.
Kate MacFarlane is the Customer Success Manager at Taplytics.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Mar 16, 2022 • 9min
Which Checkout Strategy Won 2 Taps vs 1 Tap?
We have a great case study of whether you should have a 2-tap checkout process vs a 1-tap checkout process.
Discover the best strategies to increase your mobile app revenue.
You can watch this video: https://youtu.be/SpkgTm53Lbo
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Mar 15, 2022 • 32min
The Best Approach to Creator Marketing
In part 2 of our live stream with Jiri Kupiainen, we discuss the best approach to creator marketing and why you should treat it like a Facebook Ads campaign. Also, we discuss if we can leverage the content to be used on other marketing channels.
Plus, we audit a fitness and recycling app.
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Mar 14, 2022 • 35min
Creator Marketing: The 3-Step Process to Acquire App Downloads
Discover the 3-step process to experiment, validate. and scale your acquisition with creator marketing.
Celeb-centric influencers are losing clout due to the eruption of mid-size creators who focus on authenticity and cultivating a genuine connection with their audiences.
Brands are spreading their budget (and risk) by working with large numbers of these smaller-but-powerful creators.
This is an incredibly effective user acquisition method that can even lead to more predictable results, but doing it efficiently is a whole other ball game.
Connect with Jiri : https://www.linkedin.com/in/jirikupiainen/
Learn More about Matchmade : https://matchmade.tv/
Topics Covered:
00:47 - How to get started with a $500 campaign
09:23 - The benefits of working with multiple influencers
11:19 - What kind of content should you create?
15:54 - How to properly track your campaigns
18:33 - When you should use creator marketing
26:04 - Evergreen content
30:40 - Any red flags before choosing a creator
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************

Mar 9, 2022 • 21min
How to Sell Your App (Flippa vs Bluethrone)
Are you interested in selling your app? You will get firsthand experience from two developers who sold their apps on each platform.
We break down the key differences between selling your app on Flippa or Bluethrone. You will discover what types of apps are meant for both platforms, what's the process, and how much can you expect the sale price to be.
For Flippa, I will share my experience from selling my apps and a website. For Bluethrone, we have a developer that sold his app to the company.
You can watch this video: https://youtu.be/l2NdcSdknc4
Learn more: https://www.bluethrone.io/
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.
Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************