

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Mar 25, 2024 • 1h 17min
Mastering Meta Ads 2024: A 10-Step Blueprint for App Install Success
Ready to skyrocket your app installs?
Join our exclusive live stream where we unveil the 10-step approach to making meta ads work for app installs. Dive into a comprehensive guide designed to transform your app marketing strategy.
Topics covered:
- SKAN vs Aggregated Event Measurement (AEM)
- The creative test framework for Facebook ads
- The right approach to creative testing
- And how to finally make Meta work for you if you’ve been struggling with it
Juan David is a Senior Performance Marketing Manager at Admiral Media. He has +8 years of experience in digital marketing for web and app clients across the globe. He is a Colombian, living in Portugal.
Learn more:
Juan’s website: https://juan-david.vercel.app
Admiral website: https://admiral.media/
Juan's LinkedIn: https://www.linkedin.com/in/juan-david-guti%C3%A9rrez-olarte-09b63698/
Meet Admiral Crew at MAU Vegas!: https://calendar.app.google/J7kiRzQAPdjRuSUm9
App Audits:
https://apps.apple.com/us/app/cvium-cv-templates-resume/id6444014999
https://apps.apple.com/app/id1611434405
You can also watch the video: https://youtube.com/live/6MGc4qkgxvo
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.
With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.
Learn more at Revenue Cat dot com
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Mar 19, 2024 • 10min
How The NBA's Timberwolves Increased Open Rates by 60%
Discover how the renowned NBA team, the Timberwolves, boosted their open rates by an impressive 60% through the implementation of custom emojis.
Dive into the video to explore:
Understanding Custom Emojis: Delve into the world of custom emojis and their significance in modern communication.
Functionality: Uncover the mechanics behind custom emojis and how they operate effectively.
Timberwolves' Strategy: Gain insights into the specific strategies employed by the Timberwolves in leveraging custom emojis to enhance engagement.
Versatility: Explore the diverse platforms and contexts where custom emojis can be effectively utilized to captivate audiences.
You can also watch the video: https://youtu.be/xKU09-NIu2E
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.
With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.
Learn more at Revenue Cat dot com
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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Mar 18, 2024 • 1h 18min
6-Figure Exit Within 12 Months
Experienced app developer Bechir Arfaoui shares his journey from app development to a 6-figure app exit. Topics include spotting profitable app ideas, prioritizing cash generating features, promoting apps, preparing for app exits, and best practices during the sale process.

Mar 11, 2024 • 1h 14min
ASO & ASA Tricks to Help You Grow Downloads
In this video, Steve is joined by Yash Gupta who is the Lead App Growth expert at App Masters.
You will discover:
- The ASO tricks working today
- How to make low traffic keywords work on ASA
- And Steve will answer all your app marketing questions live
Learn More:
https://www.linkedin.com/in/yash04/
App Audits:
https://gratitudeplus.app.link/download
https://apps.apple.com/us/app/nce-exam-ez-prep-2023/id1664527804
You can also watch the video: https://youtube.com/live/uwlrkK4I6UI
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.
With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.
Learn more at Revenue Cat dot com
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Mar 5, 2024 • 9min
How SEO Helped Cupla Get Its First 100 Users
Discover how a blog post about the top calendar apps helped Cupla drive its first initial users and why she was NOT afraid to highlight her competitors in that post.
Plus you'll discover:
- The surprising feature that users loved and helped the app grow
- The ideal traffic split between paid vs organic
- Why higher prices lead to higher conversions
- How to avoid feature creep
- And so much more
You can also watch the video: https://youtu.be/wyic06aPwOU
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.
With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.
Learn more at Revenue Cat dot com
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Mar 4, 2024 • 1h 6min
Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget
Experienced UA & ASO expert shares tips on maximizing ROI, testing new ad channels, and optimizing ad creatives. Discussion on disconnect between product and UA, app audits, and app store strategies. Insights on improving ASO, monetizing free apps, and enhancing profitability through keyword research.

Feb 27, 2024 • 10min
Product-Led Growth Strategies From 100M Users
Lomit Patel shares insights on onboarding, product-led growth, product-market fit, and retention strategies. The podcast explores subscription apps, progress reports, community engagement, paywall strategies, and app store optimization.

Feb 26, 2024 • 1h 13min
Ad Creatives That Convert: Lessons From Millions in Spend
Learn how to create top performing ads with effective hooks, harness user-generated content, optimize ad performance, engage users with discounts, and improve app ranking through social ads and ASO strategies. Get insights from a digital nomad with experience managing millions in ad spend.

Feb 20, 2024 • 12min
Facebook Ads Strategy on a Budget: How to Win Big with Limited Funds
Do you want to know how to scale up with paid campaigns on a small budget?
Join us in this enlightening conversation with Yuliya Lennox, ex-CMO of BetterMe, who has scaled multiple apps to $1M a month. In this session, we'll delve into strategies empowering businesses with modest budgets to scale up their Facebook ads.
In this video:
-Techniques for scaling ads with a lower budget
-Minimum recommended ad spend for effective results
-Insightful tips on identifying the right time to scale
-Effective budget planning strategies
-Optimal targeting options on Facebook
-Proven campaign setup methods
Don't miss out on these valuable insights that can elevate your advertising game on a budget
You can also watch the video: https://youtu.be/mtBvqLBVsf0
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.
With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.
And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.
Learn more at Revenue Cat dot com
NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.
With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Feb 19, 2024 • 58min
Using ChatGPT to Drive Data-Backed Marketing and Product Innovation
Explore how AI like ChatGPT can drive data-backed marketing and product innovation. Learn about leveraging AI for audience-targeted visual ads and maximizing revenue through pricing strategies. Discover tips for optimizing CPI and integrating AI in marketing campaigns. Dive into software development trends and optimizing text for SEO and content enhancement. Plus, get insights on refining paywall strategies for a health app.