Content Is Profit

In a world where the next viral hit could be just a post away, it's tempting to cut corners.But here's the thing: there's a right way and a wrong way to catch the spotlight.On the latest episode of the Content Is Profit podcast, we delve into a hot topic: unethical content creation in marketing.We spotlight a video that went viral for all the wrong reasons. It promoted plagiarism to score quick wins on social media. It got us thinking – is this the legacy we want to leave in the digital world?Here's what we learned: Authenticity isn't just a buzzword. It's the foundation of trust between us and our audience. It's about showing up, originality in hand, and sharing our true voice.And let's be real, copying someone else's work or relying on AI to mimic creativity?That's not going to build the lasting connections we're all chasing.The conversation steered towards embracing long-form content.Why?Because it's our chance to dive deep, share our expertise, and truly connect. It's about offering real value, not just a fleeting moment of entertainment.So, here's to making a pledge for integrity in our content.It's about creating something that matters. It's about creating something that resonates.Most importantly, it's about creating something that's genuinely ours.Join us in this conversation.Let's share, learn, and grow together.We're committed to raising the bar for ethical content creation.Catch you on the ethical side.Timestamped Overview:00:00 Balancing ethical content and learning from others.04:54 3-step process for creating viral Instagram content.06:36 Download video, use with owner's consent.11:05 Leverage your authentic content for trust-building.13:12 Conversation, pride, content, attracting right people, impact. Connect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Join entrepreneur Alex Hormozi, a master of video production and content strategy, as he shares his secrets to impactful content creation. He reveals why overproduction can detract from learning, making a case for strategic pre-production. Hormozi discusses turning existing content into intentional clips and how aligning content with business goals is crucial for success. He also emphasizes finding joy in the creative process while reducing friction and highlights the importance of structured, educational visuals that resonate with audiences.

Can YouTube's new update revolutionize your content game? Today we dive headfirst into YouTube’s latest game-changing update allowing you to publish a different kind of content. New perks? Absolutely! But what does it mean for your content strategy and how can you leverage this to boost your reach and engagement? Here’s a sneak peek at what's in store: - Why the new YouTube update could boost your distribution & exposure starting today!- TikTok vs. YouTube: The battle for long-form content supremacy - The most terrifying and groundbreaking AI tool we've tested yet Tune in and enjoy!Timestamped Overview:01:00 Creators benefit from multi-platform video distribution.04:04 Monetization unchanged; longer Shorts might improve earnings.07:32 Trailers create engaging hooks for long content.10:02 Discussing marriage, homesteading, self-sufficiency, learning.15:11 Google's NotebookLM: AI-powered note-taking experimentation.16:24 Impressive use of language and understanding humor.21:27 Impact of automation on creative fields and identity.22:50 Political messages can mislead; impact communities significantly. Connect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever wonder how some content creators skyrocket their growth and create a buzz around their brand?Here's the secret—smart growth partnerships!Today Content is Profit, we debrief a call I had with our partners from Hubspot.We talked about a few ways you can approach your platform growth, and how you can present a great opportunity to potential investors.First up, do your best to diversify your content.Instead of sticking to one format, why not multipurpose your core content across audio, video, and text?A lot of people are talking about this one, but we see just a few executing correctly. Take advantage of this!Next, we talked about how important is a multichannel strategy.It's not just about being everywhere; it's about being where it matters most. By collaborating with partners who share your vision, you can cross-promote and tap into new audiences seamlessly.... the best part, is not that complicated ;)We also touched on the power of centralizing your efforts.Having a dedicated hub for your content, like a website that showcases your work and dives deeper into your topics, can draw in more organic traffic and keep your audience coming back for more.Again, most people preach this, but hard to execute. We share a very simple way for you to get started today... no lie.Lastly, Personal Branding made an appearance.Connecting with your audience on a personal level by showing the real people behind the content humanizes your brand and builds stronger, more meaningful partnerships.(Spoiler alert, this is not for everyone)Ready to take your content strategy to the next level and forge partnerships that propel your business forward?Enjoy!Timestamped Overview:01:30 Maximizing impact through strategic multimedia partnerships.03:28 Company investment in platform for long-term growth.10:11 Sustainable workflows, investment in long-term success.11:01 Simple solutions for sustainable multimedia content creation.Connect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever felt like you're shouting into the void, trying to get noticed?You're not alone. Today we go over a tactic that has been hiding in front of us, that you can use too. It's something as simple yet powerful as your podcast's thumbnail.Today we are peeling back the curtain on the art of crafting thumbnails that not just catch the eye but practically command your audience to listen. We're not talking hypotheticals here. The strategy behind the massive success of "Diary of a CEO" – a $1.2 million show – it's all about the relentless pursuit of the perfect visual hook. Test, refine, and test again. It's not just a mantra for YouTubers; it's a playbook for podcasters too.And if you're thinking, "But I don't have the big bucks for testing," hold that thought!Some creativity, amazing free tools, and simple testing frameworks can unlock this one for you.You can see our faces light up as we go through this, because of how simple it can be.We also explore how Doulingo crushed every metric of growth with a very unconventional method, which, by the way, everyone has access too.So there you go... two incredibly effective strategies for you to crush content in 2024! Enjoy!Timestamped Overview:06:40 Setting up strategy for engaging content creation.08:34 Maximize thumbnail impact to increase YouTube views.12:40 Analyzing successful tactics for content creation strategies.14:09 Content longevity on audio and YouTube platforms.19:43 Brands shift to engage with younger audience.20:15 Encouraging app engagement through polarization and humor.24:08 Utilize team personalities for consistent brand content.26:55 Create new content with comedy to engage audience.Connect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Discover the power of partnerships to boost your podcast's reach and transform listeners into active leads. Learn how micro content can enhance community engagement and attract dream clients through referrals. Explore the various ways audiences consume content and understand the value of tailored strategies. Find out how social media can expand your presence and trust with listeners. Plus, uncover how internal marketing can streamline communication within your team and save costs. Tune in for actionable insights to elevate your podcasting game!

The discussion kicks off with a debate over copying content formats—shortcut to success or a path to failure? The hosts explore the allure of popular video styles, emphasizing the importance of authenticity and a unique message to capture viewer attention. They dive into the significance of skill stacking in creative teams, emphasizing storytelling alongside technical prowess. Pre-production tips and navigating the pitfalls of imitation are also highlighted, along with the need for passionate collaboration in driving innovative content.

Discover how easy it is to create impactful content with just a smartphone, regardless of circumstances. Learn about the publishing pyramid framework and why a compelling message beats high production value. Emphasizing the power of consistency, the discussion offers valuable insights on crafting messages that resonate with your audience. Aligning content with audience feedback emerges as a key strategy for success. Get ready to elevate your content game!

Discover how podcasting can be your secret weapon to double sales! Learn about the Dream 100 strategy and hear personal stories that mix humor with practical advice. Explore the importance of building relationships with podcast guests for new business chances. Insightful tips on leveraging past client experiences to create trust and authority are shared. Plus, gain strategies to connect with industry influencers, paving the way for growth and impactful content creation!

In this conversation with Corinne Fisher, an online marketing expert and founder of Maps Madness, listeners dive into the essentials of local SEO. Fisher debunks common myths around blogging and content creation while highlighting strategies to enhance local visibility. She discusses the importance of optimizing Google business listings and the balance between aesthetics and SEO. Listeners also get insights into sustainable SEO growth versus quick wins and how website structure affects search ranking. Plus, a live website assessment adds a practical twist!