Connecting With Your Ideal Customers in the Digital Age
May 27, 2025
Dive into the challenges of shifting from in-person networking to thriving online connections. Discover how to engage your ideal audience and leverage content creation to attract clients. Explore personal journeys of transitioning to digital services, emphasizing the importance of community support. Get actionable insights on forming genuine bonds with customers through active engagement and the significance of adapting strategies for success in the digital landscape. Perfect for those looking to elevate their online networking game!
51:22
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
question_answer ANECDOTE
Transitioning from Physical to Digital
Marie-Nicole transitioned from running a physical retail and coworking space to focusing on coaching services online.
She struggles to promote herself personally, feeling it sometimes seems narcissistic compared to promoting the space and others' work.
insights INSIGHT
Creator Motivation Spectrum
There are creators who produce for fun with secure income, and those who must monetize immediately.
Finding a balance between joy in creation and financial needs is challenging but important.
insights INSIGHT
Balancing Income and Creative Joy
It's hard to maintain creative passion when pursuing freelance or part-time work to secure income.
Reducing overhead to live on less can enable greater freedom to create and follow passion.
Get the Snipd Podcast app to discover more snips from this episode
You can join us in https://businesscreator.club/
Are you struggling to transition from in-person networking to online
connections?
You're not alone. In this episode, I sit down with Marie-Nicole, a
Business Creator Club founding member, to explore the challenges and
opportunities of building meaningful relationships and business in the
digital world.
We go full behind the scenes mode in her journey from running a physical
retail space and creative co-working hub to offering online coaching
services. We discuss the hurdles she's faced in adapting her networking
strategies and how she's working to overcome them.
Key Takeaways from Our Conversation:
- How to tackle outreach in online networking
- Strategies for finding and engaging with your ideal audience online
- How to leverage content creation to attract potential clients
- Tips for transitioning from physical to digital networking spaces
- The value of one-on-one conversations in building business
relationships
If you're feeling stuck in your online networking efforts or looking for
fresh ideas to connect with potential clients, this episode is packed
with actionable insights.
Learn how to bridge the gap between physical and digital networking, and
discover strategies to make your online presence work harder for your
business.
Ready to take your online networking to the next level? Tune in now and
join us in the Content is Profit Facebook group to put these strategies
into practice!
Timestamped Overview:
[00:00] Intro: What makes this episode different — a real coaching call
[01:00] Overview of the Business Creator ecosystem and purpose of the Club
[04:00] Marie-Nicole’s backstory: from creative coworking to personal coaching
[08:00] Transitioning from space-based business to personal brand and service
[11:00] The fear of feeling narcissistic when promoting yourself
[15:00] Dharma coaching, embodiment work, and seasonal energy alignment
[19:00] Real-world pivots: streamlining offerings for sustainability
[24:00] Using content to find your people — the balance of art and business
[28:00] How podcasting opened unexpected doors (and built momentum)
[34:00] Paid vs. organic content strategies and YouTube experiments
[40:00] Tactical advice: how to proactively create conversations and leads
[48:00] Translating in-person strategies into the online world
[53:00] Wrapping up: creating content that aligns with your energy and message
Content Is Profit