Content Is Profit

Today we bring on the amazing Carly Baker, Creator Partnership Manager for HubSpot Creators. We discussed the importance of finding the right community and protecting our time in the digital world. Here 3 of our favorite #GoldenBoulders.Value over Notifications: Are you afraid of Facebook groups due to the constant bombardment of notifications? It's important to know when to leave an online community if it's no longer providing value. Remember, it's harder to get people to leave than it is to join.Tailor Your Language: When launching digital products, using the language and words that your audience understands and wants is crucial. Linguistic cues can greatly contribute to the success of a community and encourage engagement. Speak your audience's language! Protect Your Time, Avoid Overwhelm: Building a successful community requires ongoing effort and engagement. But don't let it consume all your time and overwhelm you. Protect your time, find communities that suit your pace, and focus on execution rather than constantly searching for the "secret sauce."Timestamped Overview:00:02:09 Special guest joins podcast network in Denver.00:05:27 HubSpot's podcast network has experienced massive growth. The network focuses on various business topics, creating a sense of community among business owners. The network's emphasis on collaboration and learning sets it apart from other networks in the podcast industry.00:09:48 Gatekeeping in the industry, finding supportive communities.00:12:03 Partnerships, education, community, and advertising in creator industry.00:16:30 Afraid of Facebook groups, too many notifications. Knowing when to leave online communities.00:22:09 Pace, notifications, facilitator, vulnerability—keys to a healthy community.00:24:30 Creating authentic engagement within communities is challenging. Member-to-member communication is limited, mostly occurring during events. Incentivizing members to provide value is crucial.00:29:34 Importance of community collaboration in marketing.00:35:53 Growing reach means different paths, strategies, and implementation. Community needs diverse content for various motivations.00:39:12 Determining community type, sharing valuable information, testing.Enjoy!Connect with BIZBROS:Join the Content Is Profit’s Facebook Group!FacebookInstagram Connect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterConnect with Carly:LinkedInSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Hey fam! Today we dive deep into the world of content creation and thought leadership. And when we say deep, we say Mariana Trench Deep 🤯Join us as we explore the challenges of keeping up with trends, the importance of authenticity in content, and the intersection between AI and human creativity.  Which is the way? You may ask 😳Our incredible guest, Flavia Barbat, shares valuable insights on building an impactful brand, adapting to new platforms, and the power of integrating work and personal life. Here are some of our favorite #GoldenBoulders from the show:Understand the "why" behind your content creation, and focus on delivering value to your audience.Don't get overwhelmed by new platforms and trends; stay consistent and focused on your main platform.Embrace authenticity and stand up for your values, even in the face of industry pressure and comparison.Approach your work with a sense of freedom, enjoying each day instead of worrying about time constraints.Enjoy!Timestamped Overview:00:00:06 Ready for stream of consciousness, open to possibilities. Happy for what?00:09:22 Driven by personal motivation, built branding mag00:12:26 Entrepreneurship taught me to be independent.00:20:41 Building media platform with strict branding guidelines.00:27:12 Build a content ecosystem without advertisers, growth plans?00:28:46 AI not to blame for content issues.00:36:23 Companies should embrace authenticity in content.00:39:09 Creating valuable content for long-term success.00:45:43 Summary: Intersection between AI, thought leadership, and outsourcing thinking. Noise and algorithm-driven content challenge intellectual presentation and genuine thought leadership. Considerations of volume and trend-following vs. presenting unique ideas. Importance of turning stream of consciousness into meaningful writing.00:51:29 Famous content creators have mixed reviews; quality matters.00:59:30 Focus on purpose, not distractions, for success.01:05:10 Insight: Peaks vs. valleys in thought leadership.01:06:58 "How to learn from others' experiences."01:15:59 Fear of inconsistent content production is valid.01:19:10 Preferring opposite direction, not interested in politics.Connect with BIZBROS:Join the Content Is Profit’s Facebook Group!FacebookInstagram Connect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterConnect with Flavia:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Today, we have the vibrant and insightful Kim Hayden joining us on the podcast.Kim walks us through her experience producing live TV shows to and her passion for systems and processes. She shares her unique approach to incorporating creativity into them.Here are some #GoldenBoulders:Intention in systems and processes. Kim reminds us of the importance of infusing intention into our systems and processes to avoid falling into the trap of monotony.Creating with purpose and adding a touch of creativity can breathe life into our workflows, making them more enjoyable and effective.Balance personal enjoyment and audience demand. Kim raises the thought-provoking question of when to stop creating and whether there is a need to pivot based on audience demand.Discovering the balance between creating content that aligns with our own interests and fulfilling the desires of our audience is key to building a successful podcast and maintaining engagement.Incorporate creativity into systems and processes. Kim encourages us to embrace creativity, not just in the content we produce, but also in the way we structure our podcasting systems and processes.By allowing room for new ideas and being open to change, we can cultivate a dynamic and engaging podcast that continuously evolves with our audience's needs.Join us as we delve deeper into these fascinating insights and gain valuable knowledge from Kim's journey as a single mother, hairdresser turned real estate agent, and successful podcaster.If you're looking to level up your content game this is for you!Connect with BIZBROS:Join the Content Is Profit’s Facebook Group!FacebookInstagram Connect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterConnect with Kim:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

In today's episode, we have the pleasure of hosting the brilliant entrepreneur and marketing expert, Matt Shields. Matt brings his invaluable insights into the world of organic strategies, social media algorithms, and the power of paid advertising. Get ready to take notes because this episode is packed with actionable lessons for growing your business and expanding your podcast audience.Some we have not seen before! 😳Here are some #GoldenBouldersThe Importance of Organic Strategies - We talk about the value of building relationships and taking a personal approach to your business. We share tips on consistent posting, hashtag research, and cross-promotion. While organic content may have limited reach, it lays the foundation for engagement and helps to establish your brand.Leveraging Paid Advertising - Matt dives into the benefits of using ads in social media marketing. Targeted engagement with specific audiences can save time and money compared to organic methods. Ads can lead to faster conversion of leads into prospects and sales, making them a powerful tool for achieving your business goals.Understanding Social Media Algorithms - Matt delves into the mysterious world of social media algorithms. While platforms like Twitter have openly shared their algorithm structure, others remain shrouded in secrecy. The key takeaway is to focus on engagement and prioritize conversations to maximize reach. Additionally, we explore the strategy of using paid ads to capture a broader audience and then funnel them down to a specific message.Enjoy! Timestamped Overview:00:01:06 Pounds, let's crush it. I'm proud. Awesome.00:06:06 Exciting hour-long conversation about podcasting growth.00:08:45 The importance of content and advertising for audience growth.00:13:40 Frustrating conversation about content and distribution misconceptions.00:16:28 Organic strategies, cross promotions, and social media.00:20:45 Algorithm power: Twitter's open source advantage.This text discusses the power and workings of algorithms on various platforms, with a focus on Twitter's open-source algorithm. It highlights the importance of engaging with replies and starting conversations to boost visibility. The author also examines the effectiveness of niche messaging and suggests using paid ads for retargeting.00:26:35 Facebook ads offer different ad placements.Behavioral data influences audience targeting.Viral content doesn't equate to business opportunities.00:30:31 A Podcast about business loses the audience's interest quickly.00:34:36 Playing a game of percentages in marketing.00:38:48 Reflect on past experiences and be clear about desired outcomes when using ads for podcast promotion.00:40:32 Build actionable audiences, and show quality content again.00:44:02 "Matt shares podcast growth strategies - get in touch”Connect with BIZBROS:Join the Content Is Profit’s Facebook Group!FacebookInstagram Connect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterConnect with Matt:FacebookInstagramLinkedInSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

In today’s episode, we dive deep into the importance of balancing personal and professional responsibilities, reflecting on their own journey as professional salesmen and content creators. Some of the GoldenBoulders uncovered today:Consistency is Key: Javier shares their struggle to find consistency in content creation before finding a process that worked for them. Consistency helps build trust with your audience and keeps them engaged, so find a system that works for you and stick to it!The Power of Direct Selling and Content Marketing: Javier emphasizes the impact of direct selling for those who don't have the time or resources to build a brand solely through content. Direct selling allows you to have direct control over getting clients. However, combining it with content marketing can enhance your messaging and establish a strong brand presence.The One-to-Many Sales Strategy: Learn from Javier's experience with VC funds and portfolio companies. They highlight the importance of a one-to-many strategy once you have defined your target buyer. Utilize channel partners, webinars, live events, and trade shows to reach a larger audience and accelerate your company's growth.Tune in, sit back and enjoy!Enjoy! Timestamped Overview:00:09:02 Javier's impressive startup experience and lessons. Adrenaline rush in creating something new. Managing the transition to leading and inspiring the team.00:11:05 Organize and focus for maximum productivity.00:17:59 Gaining trust through research; realizing sales potential.00:23:48 Self-trust, consistency, sales slump recovery strategy.00:30:54 Being a professional player requires performance and self-care. Balancing personal life and work is challenging. Awareness of external factors affecting performance is key. Consistency and accountability are essential in content creation. Finding high-energy moments is crucial. The sales process starts with putting out a message. Be aware of the demands of the day. Gratitude for the new perspective.00:37:52 Direct selling is crucial when time is limited.00:43:59 Javier Ramirez Lugo explains the role of playbooks in business strategy, emphasizing the importance of targeting the right problem for a specific company in order to be effective. Validating hypotheses and seeking feedback are crucial steps in developing a go-to-market strategy.00:51:58 Expose and prioritize employees' best skills.00:55:09 Guide to becoming a fractional worker summarized in 7 words: Find your niche and target customers effectively.01:00:54 One-to-many strategy accelerates company growth effectively.01:06:39 Tony used the power of podcasting to sell his product.01:10:19 "Auctioneer finds success with targeted content marketing."01:15:52 Check out my videos on social media.Connect with BIZBROS:Join the Content Is Profit’s Facebook Group!FacebookInstagram Connect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterConnect with Javier:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Today we bring you part 2 of our conversation with Charbel!Today Charbel shares his insights on starting and running a business, self-financing, and navigating cash constraints while growing a company. Here are some of these Golden Boulders:Start with the end in mind: Charbel emphasizes the importance of setting clear goals for your business. Define your customer base, sales, profit, and valuation targets to build towards them effectively.Take calculated risks: Generating value and achieving success often requires stepping out of your comfort zone. Don't be afraid to take risks and invest in your ideas. Separate a designated amount of money for investment and don't be overly concerned with short-term fluctuations.Build a great team: Hiring the right people is crucial for your business's growth. Charbel suggests starting with part-time or short-term arrangements to evaluate candidates' performance before committing to long-term contracts. Embrace a mindset of expecting some failures while targeting a success rate of around 60%.If you want to learn more about Charbel's experience at McKinsey, his approach to leadership, and his insights on valuing a business, tune in to the show!Remember, success starts with intentional decision-making, taking risks, and building a great team. Keep pushing forward and create the content that will drive profits!Timestamped Overview:00:00:13 New, natural, energy-boosting drink called Magic Mind.00:04:32 Guest shares entrepreneurial journey and investment experience.00:07:36 Graduated, worked in big companies, venture capital, business school, McKinsey, started own company, sold.00:13:53 Intentional choices shaped impactful career trajectory.00:17:03 Nick Robinson became a role model by making his own way in life, despite his privileged background. He achieved great success at a young age, becoming the youngest managing director at JP Morgan. He handled adversity with grace and always put people first. This contrasted with the narrator's stressed-out brother, leading to a realization about personal growth.00:21:24 "True crime formula sparks media company's success."00:24:03 Struggling with delegation, but passionate about learning new things.00:28:11 Transitioning into hiring a team is challenging, man.00:31:07 Lower the jump, be creative, take risks, define objectives.00:34:09 Creating process, hiring editor, investment mindset00:38:37 "Begin with the end in mind, take risks, accountability."00:42:16 Interviewer expresses happiness for the guest, but also sadness about limited time. They discuss leadership and empowering others. Interviewer admits to asking questions for personal benefit as well. Curiosity about guest's experiences in consulting and starting their own business. Guest shares insights and lessons learned.00:47:42 Inconsistent soccer experiences, different coaching styles.00:50:15 "Great insight on sports and business analogy."Enjoy! Connect with BIZBROS:Join the Content Is Profit’s Facebook Group!FacebookInstagram Connect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterConnect with Charbel:FacebookInstagramLinkedInSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

In a world where vulnerability and sharing one's authentic story can often lead to disappointment and judgment, it's important to understand the power that lies in observing and separating ourselves from our emotions. Today we welcome Charbel, who shares his journey of overcoming, war, and challenges and offers practical advice on finding strength in vulnerability.Here are some of our favorite Golden Boulders from today’s show!- Embrace vulnerability: Charbel highlights the significance of pushing past discomfort and increasing vulnerability to gain wisdom about when to take action or hold back.- Transparency breeds trust: When approaching others, being open, honest, and clear about intentions builds trust, even when seeking favors or help. It's crucial to align these intentions with a mission to make a positive impact or build a business.- Perspective is power: Instead of fearing the worst-case scenarios, shift your perspective towards challenges. Recognize that the problem lies not in the situation itself, but in how you perceive it.Timestamped OvervIiew:00:02:41 Coffee shop meeting leads to incredible friendship.00:04:39 Coffee shop meetings led to serendipitous encounter.00:07:09 The key is vulnerability, intention, and connecting.00:12:18 Problem is perspective, control it for success.00:16:03 Fortunate sport opened doors, grateful for experiences.00:17:51 Overcoming adversity brings gratitude and perspective.00:23:11 Range: high end, low end; worth; focus on high end.00:26:02 Genuine energy, helped us with business.00:28:51 Constantly moving forward, controlling our feelings, community feedback.00:33:21 "Small steps, awareness of body, relaxation key."00:35:54 Importance of breath and body awareness: key.00:40:15 Be authentic, vulnerable, mindful, and powerful.Enjoy! Connect with BIZBROS:Join the Content Is Profit’s Facebook Group!FacebookInstagram Connect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterConnect with Charbel:FacebookInstagramLinkedInSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Entrepreneur Gary Henderson discusses the value of personal belief in collectibles, the power of community in content creation, and principles behind successful projects. Topics include NFTs, crypto, membership communities, and 'Giraffe' derivatives. Tips for building and scaling communities, the importance of continuous effort, and attracting new members. The role of membership and gamification in building community. NFTs and trading cards have similar value. Easy technology solution for creators' marketing needs. Exciting 10-day bump in community engagement.

Today we dive deep into the topics of overcoming imposter syndrome, making impactful decisions, and creating margin in both business and personal life. Join us as we explore the importance of worthiness, finding the right clients, and embracing the unknown territory. Discover practical strategies to build belief, set goals aligned with core values, and create space for new opportunities. Get ready to be rocked!00:02:03 Personal growth, dating, crafting offers, hyping00:03:14 Programs achieve goals in 12 months. First international retreat held. Met in studio, found on Google.00:06:21 Unlikely entrepreneur finds passion in connections.00:10:23 Overcoming challenges, finding purpose, and gaining confidence.00:13:26 Imposter syndrome is a battle for entrepreneurs against self-doubt and fear of inadequacy. It indicates growth and stepping out of comfort zones. It should be embraced as an opportunity for learning and self-discovery.00:18:55 The challenge of staying consistent and balanced.00:20:29 Morning ritual, journaling, reflection, career decisions. Transformational journey.00:27:42 "Massive opportunity, hard decision, new chapter"00:31:01 Hiring a business coach led to success.00:34:05 Aligning values, decisions, and goals for success.00:38:17 Believe in yourself, take action, and grow.00:43:31 Liberating. Helping others. Understanding client needs.Connect with BIZBROS:Join the Content Is Profit’s Facebook Group!FacebookInstagram Connect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterConnect with Nikki:FacebookSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Are you feeling stuck in a routine? Has your passion for your business or creative pursuits started to fade? Today our guest, Sherry, shares insightful tips on how to optimize your passion and reignite that spark of novelty. Get ready to unlock your superpowers and achieve transcendent success!Here are some #GoldenBoulders from today’s episode!Embrace novelty: Sherry believes that novelty is a human condition and essential for maintaining passion. Step out of your comfort zone, try new things, and go on adventures with your partner or team to infuse freshness and excitement into your endeavors.Reflect and rekindle: Time is limited, but its impact doesn't have to be. Become aware of your battle with time, get into the flow, and tap into the power of your breath to think differently. Remember, it's not about having a lot of time; it's about utilizing the time you have wisely.Identify your superpowers: Discovering your unique talents and passions is crucial for transcendence. Reflect on what captivated you as a child – those activities you would joyfully spend hours doing. Revisit those passions and embrace them as your superpowers to unleash your full potential.Trigger flow states: Flow states are the gateway to enhanced productivity and performing beyond your limits. Find activities that engross you completely, where time seems to fly by. Identify these flow stages in your business or creative pursuits to reignite your enjoyment and drive.In a world where novelty is essential for success, Sherry's insight is invaluable. Unleash your superpowers, infuse novelty into your routine, and trigger flow states to achieve transcendent success. Start optimizing your passions today, and watch the magic unfold!Timestamped Overview:00:02:31 Unleash potential by mastering mind and emotions.00:04:29 Sherry helped lives, passionate relationships, potential, talk.00:10:03 Self-doubt and desire for new skills.00:14:35 Discover your superpower and trigger flow states.00:19:37 Multiple superpowers: soccer, learning, editing, starting00:22:42 Fast Twitch, hand-eye coordination, depth perception, empathic, team player.00:24:35 Listening, self-reflection, flow state in business.00:28:42 Soccer player: be a team player.00:33:58 Need to be better dad, missed moment.00:37:26 Start with the why. Find personal motivation.00:41:50 "Love it. Thank you for awareness. Can explore toolbox, creator story."00:43:24 Pay attention to what you loved as a child.00:48:58 Luis has the superpower of memory.00:50:09 Learn tools, excel, be humble, reach potential.Enjoy!Questions? Connect with us here.Connect with BIZBROS:Join the Content Is Profit’s Facebook Group!FacebookInstagram Connect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterConnect with Sherry:FacebookInstagramLinkedInSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes