How Local Businesses Can Master Online Marketing & Turn Their City Into a Goldmine with Ethan Brooks

12 snips

Feb 29, 2024

Discover how local businesses can thrive by mastering online marketing in their communities. Learn about creating engaging local newsletters, hosting successful marketing campaigns, and building deep connections with the local audience. Hear actionable advice from Ethan Brooks on turning your local market into a goldmine.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

Local Has Low Competition, Big Opportunity

Local newsletters have far less competition than national newsletters, making them easier to grow.
That scarcity creates a big opportunity for creators and local businesses to win attention cheaply.

ADVICE

Start With A Weekly Event Roundup

Start simple with a weekly event roundup that takes 1–2 hours to compile.
Share it in local Facebook and Reddit groups and use that copy to recruit subscribers without ad spend.

ADVICE

Expect Very Low Acquisition Costs Locally

If you advertise, expect CACs far below national averages (often under $1).
Use cheap paid channels to scale once you validate the product organically.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Ever felt like you're just a drop in the ocean of the marketing world?

Well, what if I told you that your biggest opportunity is literally right under your nose – in your local community!

That's right, we are diving deep into the heart of local marketing with none other than Ethan Brooks on the latest episode of Content Is Profit.

Picture this: 2,000 eager subscribers and 150 appointments with a 3 day promotion and no ad spend.

Sounds like a dream, right?

These were actual results after we ran a campaign with the principles we mention in today's episode.

Now, if you're sitting there thinking, "But I'm just a small fish in a small pond," then you're exactly where you need to be.

Imagine becoming the talk of the town in places like Austin, where every local business owner has a chance to shine. We're talking deep community connections, leveraging the power of local relationships, and unlocking revenue streams that you didn't even know existed.

From mastering local newsletters to promoting in community groups and spicing things up with events and memberships, Ethan's got actionable advice that's going to change the way you see your local market.

So, if you're ready to make your local market your biggest asset and learn the art of crafting profitable content that resonates with your community, you won't want to miss today's show.

It's time to turn your local marketing game around!

Tune into Content Is Profit for all the #GoldenBoulders, and, if you love what you hear, drop us that 5-star review – it means the world to us 🙏🏻

Timestamped Overview:

00:00 Plan to do next series in person.

06:30 Fascinated by local, early team at Hampton.

08:59 Local content has less competition, huge opportunity.

10:40 Navigating consumer behavior, local businesses, and marketing.

14:11 Local digital media opportunity for smaller audiences.

18:15 Advertising, budget-less promotion to engage local community.

22:31 Local business campaign increased opt-ins by 2k.

24:14 People want to know and buy from businesses.

29:30 Idea for city podcast network and business model.