Content Is Profit

How Local Businesses Can Master Online Marketing & Turn Their City Into a Goldmine with Ethan Brooks

Feb 29, 2024

Discover how local businesses can thrive by mastering online marketing in their communities. Learn about creating engaging local newsletters, hosting successful marketing campaigns, and building deep connections with the local audience. Hear actionable advice from Ethan Brooks on turning your local market into a goldmine.

56:22

Episode guests

Ethan Brooks

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Focus on creating localized newsletters and podcasts for small businesses to tap into local market potential.

Educate local business owners on media metrics and explore unique advertising models to cater to their needs.

Diversify revenue streams by balancing ads with memberships, event sponsorships, and other monetization avenues for sustained growth.

Deep dives

Understanding the Local Business Potential with Newsletters and Podcasts

Explored the potential of creating localized newsletters and podcasts for small businesses, highlighting the unique advantages of focusing on local content. Discussed the challenges of scaling such operations and emphasized the significant revenue opportunities available even within a single city. Encouraged exploration of unique advertising models, memberships, and event sponsorships beyond traditional ad revenue.

Targeting Specific Niches for Local Newsletters

01:33

Arkansas Business Publishing Group

01:20

Creating Unique Intros for Guests

01:17

Introduction

2min

Exploring the Potential of Local Newsletters for Businesses

18min

Unveiling the Untapped Potential of Small Towns in Online Marketing

2min

Successful Local Marketing Campaign and Connection to Community

5min

Building a Local Podcast Ecosystem

6min

Monetizing Local Media Companies

19min

Success in Local Business and Building Relationships with Ethan Brooks

3min

Ever felt like you're just a drop in the ocean of the marketing world?

Well, what if I told you that your biggest opportunity is literally right under your nose – in your local community!

That's right, we are diving deep into the heart of local marketing with none other than Ethan Brooks on the latest episode of Content Is Profit.

Picture this: 2,000 eager subscribers and 150 appointments with a 3 day promotion and no ad spend.

Sounds like a dream, right?

These were actual results after we ran a campaign with the principles we mention in today's episode.

Now, if you're sitting there thinking, "But I'm just a small fish in a small pond," then you're exactly where you need to be.

Imagine becoming the talk of the town in places like Austin, where every local business owner has a chance to shine. We're talking deep community connections, leveraging the power of local relationships, and unlocking revenue streams that you didn't even know existed.

From mastering local newsletters to promoting in community groups and spicing things up with events and memberships, Ethan's got actionable advice that's going to change the way you see your local market.

So, if you're ready to make your local market your biggest asset and learn the art of crafting profitable content that resonates with your community, you won't want to miss today's show.

It's time to turn your local marketing game around!

Tune into Content Is Profit for all the #GoldenBoulders, and, if you love what you hear, drop us that 5-star review – it means the world to us 🙏🏻

Timestamped Overview:

00:00 Plan to do next series in person.

06:30 Fascinated by local, early team at Hampton.

08:59 Local content has less competition, huge opportunity.

10:40 Navigating consumer behavior, local businesses, and marketing.

14:11 Local digital media opportunity for smaller audiences.

18:15 Advertising, budget-less promotion to engage local community.

22:31 Local business campaign increased opt-ins by 2k.

24:14 People want to know and buy from businesses.

29:30 Idea for city podcast network and business model.