

Content Is Profit
BIZBROS
Welcome to the Content Is Profit Show.In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business.After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue.You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time. The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.
Episodes
Mentioned books

Feb 27, 2024 • 44min
Is Bigger Always Better? SAAS Growth with Michael Benso
If you're anything like us, always on the hunt for that next level of growth and efficiency in your business, then boy, do I have a story for you.We just released a huge episode of Content Is Profit featuring Michael Benso. Let me tell you, it's a game-changer, especially if you're in health and wellness.Michael goes all out! He tells how he navigated tricky software integration and the sneaky hidden costs.It's like he's handing over the playbook. It shows how to avoid those pitfalls and streamline your operations. This will make your business leaner and meaner.But here's where it gets juicy: he dives into the essence of Buzops (his software company) and how it's totally revolutionizing the health and wellness industry.If you ever felt like you're stuck in a rut, Michael's story of breaking free and embracing innovation is the pep talk you didn't know you needed.It's all about creating something that's truly yours, learning the fine art of delegation, and finding that balance between holding the reins tight and letting things flow.So, if you create content, shape businesses, or love the art of marketing, you won't want to miss this.Join us in unpacking these #GoldenBoulders!00:00 Developed cool friendship, had blast with kids.03:12 Invested in crypto, enjoys mentoring, seeks experience.08:38 Childhood van trips with VCR and sleep.11:15 Working in an organization offers valuable support.13:36 Content creation can be time-consuming and challenging.18:10 Importance of margins in life and creativity.19:25 Reflecting on conversations for valuable key takeaways.24:14 Catch-up conversation about business and time management.29:19 Curious about Boss Ups, a shift in career.32:16 Developing fitness business easier to sell than software.33:24 Hidden software problems can be challenging.37:29 Cater to customer needs for quicker profit.39:45 Connecting for synergies in podcasting and software.44:31 Thought leaders speak positively about their software.46:02 SEC struggles to understand Bitcoin, offers token.Tune in and enjoy! Connect With Michael:FacebookInstagramLinkedInConnect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Feb 23, 2024 • 40min
HubSpot's Secret Sauce for Content Growth, Niche Podcasting & B2B Influencer Marketing with Carly Baker
Dive into the world of niche podcasting and B2B influencer marketing with insights from a HubSpot insider. Discover how brands are reshaping communication, mixing learning with fun, and collaborating to create engaging content. Learn the value of ongoing promotion through social media, emails, and live shows to keep the fun going. Explore the concept of companies as media houses and the importance of building effective partnerships for content amplification.

Feb 20, 2024 • 1h 1min
From an Orphanage to a $200 Million Company: How To Overcome Adversity With Magie Cook
Magie Cook, orphanage to $200M business, shares journey and tools like meditation, self-reflection, action boards, and power cards for overcoming adversity. Emphasizes resilient mindset for profit and impact in personal and professional growth.

Feb 17, 2024 • 21min
How to Monetize Today Without Needing Your Own Offer
How to Monetize Today It Without Needing Your Own OfferRevolutionize Your Content Monetization Strategy Sign up for the Free Event!Hey fam! Today we have the opportunity to sit with CIP Hall of Famer and dear friend Deirdre from Capsho. We will be discussing a new massive opportunity to monetize (even if you have no offer!) 😳, their recent live event, the power of relationship marketing, and how you can do it in just a few simple steps! We will be diving into the three core human superpowers for creating content and the impact of attention as the new currency for monetization. This is a game-changer for entrepreneurs in 2024!Which is the reason why we dropped it as a LIVE and bonus episode for everyone to take advantage of this. It is just that good! Don't miss out on this incredible opportunity. Click the link below to sign up for the challenge and transform how you look at your business and making money. Sign up for the Free Event!Let's make 2024 your year! See you there!Timestamped Overview:00:00 Organizing a live event is no joke.03:49 Josh Tapp discusses relationship marketing's powerful growth.08:44 AI fundamentally changes human role in content.11:21 Desire for superpower, research-based content creation.13:59 Creating high-quality YouTube content requires strategic planning.17:54 Invested $25,000, changed everything, official partner.Connect with Deirdre:Sign up for the Free Event!FacebookConnect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Feb 15, 2024 • 1h 1min
Unlock the Secret to Viral Content: Humor + Authenticity with Comedy Genius Mike Freed!
Get Tickets to the show!Hey fam!We've just had an amazing chat with our content partner and friend Mike Freed.Mike is not just a very successful lawyer, but also master of making people laugh.He's a genius at touching hearts and making a real difference with his words.And guess what? He's spilled all his secrets on how we can do it too, in our own content!We talked about something super cool. Making content, the stuff we read or watch online, is a lot like telling jokes or funny stories.Mike told me that whether we're trying to make someone laugh or make them think, it's all about practicing a lot and paying attention to what works and what doesn't.He mentioned a special ingredient: being real and sharing a bit of our own stories.It sounds a bit scary, right?But when we share a little bit of ourselves, it's like magic. People feel more connected to us and remember what we say way better.So, if you love creating things for others to enjoy, such as writing, making videos, or anything else, you'll find this chat with Mike super helpful.It's packed with #goldenboulders of wisdom that'll help you elevate your content.Today's show will make your brain go, "Wow, I can totally do this!"So, are you ready?Tune in in your favorite platform!Timestamped Overview:00:00 Relaxing in Fort Myers, working hard too.05:44 Lawyer enjoys being impulsive and extroverted.06:14 Similarities, differences, need for audience, persistence.12:15 Podcast and live performance feedback loops immediacy.13:51 Maintain self-awareness and balance when performing.18:13 First impressions matter in content creation.21:07 Other side may not understand your background fully.24:31 Reflection on content creation for improvement.26:17 Comedy relies on spontaneous and scripted moments.30:05 Comedy timing crucial, let jokes breathe.32:58 Communication is 7% words, 38% tonality, 55% body language.36:42 Importance of tone in parenting and communication.40:40 Adding stories can increase emotional impact in content.43:25 Authenticity and likability are key in comedy.46:08 Diversify content with more creator series.50:21 Comedian exercises daily, writes and tries new jokes.52:44 10 shows monthly; clean comedy at Murray Hill.56:26 Kid shares long, detailed Star Wars joke.58:40 Express gratitude and discuss philanthropy and podcast.Connect with Mike:Get Tickets to the show!FacebookInstagramLinkedInTwitterConnect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Feb 13, 2024 • 50min
Making Over $10K a Month from Amazon Without Selling A Single Thing!
Hey fam!Have you ever wondered how to turn your love for online shopping into a full-blown income source? Buckle up, because today's episode is going to to spill the beans on a game-changing avenue: Amazon Influencer Video Reviews!Picture this: You, cozy in your favorite PJs, sharing your thoughts on the latest gadgets or must-have items, and BAM! – earning commissions not just on those items but on everything else your viewers snag. Sounds too good to be true, right? But guess what? It's not!Today we're diving deep into the secrets behind this cash cow. We're exploring how folks turn simple product reviews into a financial jackpot. No, it's not rocket science, and yes, even if you're new to this, you can do it too!We'll spill the tea on the action points. These include creating many videos and focusing on those hidden gem products that will make you stand out. Quality over quantity is the mantra, and analytics tools will be your new best friend. Oh, and did we mention that even a handful of videos can kickstart your revenue flow?But here's the best part – it's not just theory. We've got Coulton, a fellow entrepreneur. He is sharing his journey from a college side-hustle to Amazon selling success. Real talk, real success, and a roadmap for you!If you're tired of the traditional online business maze and seeking a simple, accessible opportunity to fill your pockets, stick around! Let's turn that Content into Profit!Enjoy!Here is the link to get all the info: https://covertinfluencer.com/bizbros Timestamped Overview:00:00 Special guest, huge influence, creating unique content.05:05 Worked with Steve Larsen, offered $25,000.07:16 Instagram post catches attention, unique venture discussed.09:50 Newly married couple debates starting own business.13:35 Exciting opportunity, no technical skills required. Start now!19:04 Earn commissions through Amazon influencer program videos.20:46 Lots of videos, saw money come in.25:30 Create engaging thumbnails to increase video clicks.27:48 Last video watched gets the commission.31:53 Strategically find top-selling products with low competition.34:18 Low entry barrier, minimal effort for profit.38:45 Extra $1,000/month can help many people.42:10 Desire for quality, accessibility, and social media.43:35 Doubts about website, Prime membership convenience, cool strategy.46:12 Inventory of reviews, resources, time, streaming business.49:28 Grateful for the opportunity, excited for support.Connect with CoultonWebsiteFacebookInstagramLinkedInTwitterConnect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Feb 7, 2024 • 17min
The Dark Side of Viral Marketing: Exposing Unethical Content Creation
You Need to Know Before Your Next Post: Shocking Methods YouTubers Use to Gain Viral ViewsIn a world where the next viral hit could be just a post away, it's tempting to cut corners.But here's the thing: there's a right way and a wrong way to catch the spotlight.On the latest episode of the Content Is Profit podcast, we delve into a hot topic: unethical content creation in marketing.We spotlight a video that went viral for all the wrong reasons. It promoted plagiarism to score quick wins on social media. It got us thinking – is this the legacy we want to leave in the digital world?Here's what we learned: Authenticity isn't just a buzzword. It's the foundation of trust between us and our audience. It's about showing up, originality in hand, and sharing our true voice.And let's be real, copying someone else's work or relying on AI to mimic creativity?That's not going to build the lasting connections we're all chasing.The conversation steered towards embracing long-form content.Why?Because it's our chance to dive deep, share our expertise, and truly connect. It's about offering real value, not just a fleeting moment of entertainment.So, here's to making a pledge for integrity in our content.It's about creating something that matters. It's about creating something that resonates.Most importantly, it's about creating something that's genuinely ours.Join us in this conversation.Let's share, learn, and grow together.We're committed to raising the bar for ethical content creation.Catch you on the ethical side.Timestamped Overview:00:00 Balancing ethical content and learning from others.04:54 3-step process for creating viral Instagram content.06:36 Download video, use with owner's consent.11:05 Leverage your authentic content for trust-building.13:12 Conversation, pride, content, attracting right people, impact.Connect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Feb 5, 2024 • 30min
2024 Content Trends Unveiled: Quality, AI Crashing?, Future of Social Media, and Much More
Let's explore what's on the horizon for content creation in 2024. We're entering an era where quality and authenticity lead the way, moving away from the rapid, often superficial, content production of the past.The rise of AI in content creation brings both excitement and ethical dilemmas. It's a pivotal time to consider how this technology fits into our values and the content we produce. Additionally, the landscape of digital media is evolving, with trends like series-based content gaining traction and social media platforms potentially revising their business models to encourage more meaningful engagement.We touch on broader predictions, from the impact of technology on businesses to societal shifts towards niche interests and a slower pace of life. It's a glimpse into how content creators and marketers can adapt and thrive in the changing digital environment.Join us as we uncover strategies and insights that will prepare us for the future of content creation. Timestamped Overview:00:00 Long form content resurgence in different platforms.05:08 AI potential may erode consumer trust, requiring connectivity.07:54 Social media advertising relies on user engagement.10:51 People prioritize quality over quantity in content creation.14:15 Exciting concept of hiring LEGO designers.19:28 Traditional corporations embracing creator economy to expand audience.20:18 NFL and creators influencing and collaborating fast.25:02 Prediction of urban-to-remote migration due to mental health.27:07 Soccer growing trend in the United States.Connect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Feb 2, 2024 • 55min
Stanford & Harvard Lawyer Manifests Success in Life & Creator Career Ft. Ashley Menzies Babatunde
We are super excited to share something amazing with you today. Imagine turning your wildest dreams into reality.That's exactly what Ashley Menzies did.She's a lawyer-turned-entrepreneur with her podcast. And guess what?We dove deep into her story to bring you the most valuable lessons that can help you do the same!Ashley showed us that being real beats being perfect. It's all about sharing your true self and your stories with the world. And here's a fun twist: feeling envious isn't that bad. Ashley says it's like a secret map to your treasures, showing you what you really want.But how do you keep going without getting tired?Ashley's trick is to remember why you started. This "why" is your anchor, keeping you passionate and driven, no matter what.Here's where it gets even cooler. Ashley grew her podcast by making great content and real friends.If you're worried about making mistakes, Ashley's journey shows us that messing up is just part of the adventure.It's how you find what works best for you and your podcast.So, if you're dreaming of starting to publish, or taking your content to the next level, Ashley's story is your blueprint.It's all about being you. It's about connecting deeply with your audience. And, it's about embracing every step of the journey, even the bumpy parts.Ready to make your podcast a hit?Dive into these lessons. Start making something amazing. Your audience is waiting for you!Can't wait to see where your podcast journey takes you.Enjoy!Timestamped Overview:00:00 Passionate lawyer and storyteller aiming to humanize work.05:17 Seeking more human connection in multifaceted career.09:04 I love storytelling and sharing my journey.10:04 Worked hard, faced challenges, experienced loneliness.15:04 Feeling rare, strange, listening to internal indicators.16:16 Navigating life's uncertainties, pursuing goals together.20:40 Balancing podcast and work, finding personal alignment.24:34 Transitioning to full-time entrepreneurship through research.28:35 Seeking purpose and direction; adapting along the way.31:06 Adapting questions to uncover entrepreneurial insights.35:17 Stay connected to your why, don't burn out.36:46 Experiment, adapt, and collaborate for podcast growth.41:04 Entrepreneurs need accountability for the creation process.44:46 Podcast success through unconventional cold email pitch.48:44 Encourage bringing people onto platform, valuing fit.52:21 Embrace publishing for a more fulfilling life.53:02 Reflecting on important feelings, exploring and leaning.Connect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterConnect with Ashley:WebsiteFacebookInstagramLinkedInSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Jan 31, 2024 • 1h 8min
How To Grow Your Podcast in 2024 ft. Jeremy Enns
Ever felt like your podcast is the best-kept secret in the world? Well, it's time to change that! We just dove deep into some game-changing advice from Jeremy Enns, a podcasting wizard who knows a thing or two about growing your show. And guess what? We’ll share it all!First off, Jeremy talks about something super cool called "Marketing Magic." Imagine if your podcast could be everywhere, like magic. That's what happens when you start guesting on other shows and teaming up for promotions. It's like your own crew shouting your name from the rooftops!Then, we get all nerdy with "Data-Driven Decisions." Jeremy's got this amazing report filled with secrets on what really works in podcasting. It's like having a treasure map, but for growing your audience. And the best part? Creating "Compelling Content." Jeremy shares how to make your podcast so interesting that listeners can't get enough. It's all about being yourself, but turned up to 11. Imagine every episode of your show being as addictive as your favorite snack.Here are some action steps to take your podcast from hidden gem to headline act:- Check out Jeremy's report https://podcastmarketingacademy.com/podcast-marketing-trends-2023/ for insider tips and tricks.- Shake things up with fresh formats and maybe even a special seasonal edition of your show.- And don't forget to use social media and email to make listening to your podcast as easy as pie.So, are you ready to make your podcast the talk of the town? Dive into these insights and strategies, and let's make some good content together!Can't wait to see where your podcast goes from here.Timestamped Overview:00:00 Requesting context, lessons, and examples for podcast marketing.05:27 Embrace data to guide creativity and growth.14:58 Overthinking hinders progress, but persistence pays off.19:24 Monthly growth rate is key for comparisons.25:03 Big shows publishing more episodes attract steady downloads.26:21 Podcast content gets stagnant and loses relevance.33:27 High growth shows spent less, but efficient.41:04 Optimizing conversion rates and podcast promotion content.42:40 Discover podcasts through keyword phrases for visibility.50:59 Reduce podcasting friction through strategic multimedia promotion.52:25 Segmenting and targeting audience for podcast engagement.57:59 Startups specialize, niche podcasts, narrow interview focus.01:04:13 Targeting effectively can lead to significant growth.Connect with FONZI:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterConnect with Jeremy:FacebookInstagramLinkedInXSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes