Content Is Profit Unexpected Ways to Monetize Long Form Content & Finding Hidden Value with Alex Sanfilippo & Tom Rossi
May 30, 2024
Tom Rossi, co-founder of Buzzsprout, and Alex Sanfilippo, founder of Podmatch, discuss the hidden value of long-form content creation. They share insights on monetization strategies, the effectiveness of smaller shows, and the importance of consistent hard work. The conversation covers the listener-a-day growth strategy, the benefits of high-quality audio content, and the value of building affinity with listeners. They also touch on the challenges of securing sponsorships and the simplified podcast launch process provided by platforms like Buzzsprout.
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Downloads Don't Tell The Whole Story
- Podcast value isn't captured by downloads alone; niche shows can close high-value deals from single listeners.
- Tom warns that downloads miss hidden value like authority, connections, and direct client contracts.
Access And Connections Are Undervalued
- Hidden podcast value includes connections, access, and opportunities that don't show on balance sheets.
- Tom emphasizes episodes can open doors to people and experiences more valuable than ad revenue.
Million-Dollar Podcaster Wanted Sponsors
- A top podcaster told Alex their show cost money despite their million-dollar business.
- Alex advised they funnel podcast listeners into existing high-ticket offerings instead of seeking short-term sponsors.