11min chapter

Content Is Profit cover image

Unexpected Ways to Monetize Long Form Content & Finding Hidden Value with Alex Sanfilippo & Tom Rossi

Content Is Profit

CHAPTER

Unlocking Hidden Value in Podcasting

Exploring the untapped potential of podcasting beyond traditional metrics, this chapter emphasizes the evolving recognition of podcasts as a valuable medium. It delves into the opportunities for indie podcasters to monetize based on audience connection rather than just download numbers, highlighting the importance of building affinity and authority with listeners. The conversation sheds light on the hidden value and long-term benefits of using podcasts to attract potential clients and create meaningful connections, beyond monetary gains.

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