Content Is Profit

Discover how easy it is to create impactful content with just a smartphone, regardless of circumstances. Learn about the publishing pyramid framework and why a compelling message beats high production value. Emphasizing the power of consistency, the discussion offers valuable insights on crafting messages that resonate with your audience. Aligning content with audience feedback emerges as a key strategy for success. Get ready to elevate your content game!

Discover how podcasting can be your secret weapon to double sales! Learn about the Dream 100 strategy and hear personal stories that mix humor with practical advice. Explore the importance of building relationships with podcast guests for new business chances. Insightful tips on leveraging past client experiences to create trust and authority are shared. Plus, gain strategies to connect with industry influencers, paving the way for growth and impactful content creation!

In this conversation with Corinne Fisher, an online marketing expert and founder of Maps Madness, listeners dive into the essentials of local SEO. Fisher debunks common myths around blogging and content creation while highlighting strategies to enhance local visibility. She discusses the importance of optimizing Google business listings and the balance between aesthetics and SEO. Listeners also get insights into sustainable SEO growth versus quick wins and how website structure affects search ranking. Plus, a live website assessment adds a practical twist!

In today’s episode we team up with the brilliant Courtney Elmer, Founder & CEO of PodLaunch, to spill the beans on how to transform your podcast into a revenue-generating machine! After helping over 70+ business owners learn to launch a Top 100 podcast, she’s a treasure full of #GoldenBoulders you don’t want to miss:- The million $ question: how do we move people into buying your stuff.- Discover the key metrics for podcast success and how to properly use them for consistent growth and revenue.- What to look for in order to grow consistently and accurately. - How to set up your podcast for profits from day one, even if you already launched.If you're serious about taking your podcast to the next level and converting listeners into loyal fans and customers, this episode is a must-listen! Enjoy!Timestamps:02:00 Proven formula boosts podcast rankings significantly.06:56 Know your podcast's audience and their problems.11:17 Base content on a real, specific person.14:09 Expert podcasts solve specific problems, ensure audience retention.16:27 Launch boosts visibility, aligns messaging, attracts listeners.20:45 Use rankings to build consistent traffic growth.22:58 Podcast for kids during drop-off, solving problems.26:56 Focus on relationship building, not egocentric promotion.28:00 Driving podcast listeners to action and generating revenue.31:11 Trust builds belief, leading to conversion actions.36:23 Measuring listening time: crucial for podcast performance insights.37:18 Analyze listener data to tailor podcast content effectively.42:38 Focus on consistently high-performing topics for traction.46:27 Organize podcast details in a spreadsheet. Problem solved.49:04 Shows create suspense to maintain audience interest.Connect with Courtney:WebsiteInstagram LinkedIn Connect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Feeling overwhelmed by content creation? You're not alone! Discover how to embrace the challenges and turn initial struggles into success. Learn that passion isn’t just discovered; it’s cultivated through practice. Unveil the secret to finding the right content format that resonates with your audience. The key is to start now, stay committed, and enjoy the journey of continuous improvement. Happy creating!

If you're in the game of content creation, you've likely wrestled with the eternal debate: should you focus on quantity or quality to keep your audience engaged while driving profit? In today’s episode, we unravel the secrets behind the strategies of legends like Tim Ferris, Seth Godin, David Perell and Howard Stern.A few of the #GoldenBoulders you don’t want to miss:- Why you should constantly question and refine your content- Witness a heated debate on volume vs. quality in content creation - Learn how to master the art of idea generation and feedback loops - Understand why enjoying your creative "torture" is the secret to long-term success Listen in as we explore the nuances of consistent content creation, understanding what truly resonates with audiences, and why the joy in your creative process can make or break your success. Tune in and enjoy! Timestamped Overview:06:58 Quantity enables practice to achieve quality.08:51 Quality lies in solving audience's problems.11:46 Quality should solve problems, not just impress.15:15 Content must be enjoyable for creators and audience.18:56 AI content may harm expert credibility.22:19 Consistency's power: transforming personal and professional lives.25:58 Balancing quality and volume in content.28:02 Prioritizing long-term strategy over short-term results.32:27 Everyday moments can inspire business content.33:18 Applying Dude Perfect's concept to football videos.37:05 Ideas arise from observing, thinking, and implementing.40:20 Define consistency, lane, resources, quality, evaluate.Connect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Joe Casabona, a podcasting expert and seasoned content creator, shares his insights on mastering content creation and time management. He discusses the challenges of idea overwhelm and provides tools for capturing inspiration on-the-go. Joe emphasizes the importance of automation and organized workflows to balance work with family life. Listeners can also learn about leveraging nostalgia in content strategies and efficient podcast production techniques. This conversation is packed with practical tips to boost productivity and enhance audience engagement!

Last week, we had a blast hosting a podcasting class from the University of North Florida at our Content Is Profit studio. It was awesome to dive into different levels of podcasting experience, from newbies to those with 50 episodes under their belts. No matter where you’re at in your podcasting journey, this episode’s got some golden nuggets to level up your game!Here’s what you don’t want to miss:- We bust the myth that you need pricey gear to launch a killer show.- We share how to turn your podcast into a money-making machine by building strong relationships.- Whether you're just starting or already deep into it, we cover everything from mastering the Rodecaster to must-have production tools.- Plus, we share real-world tips on content creation to help you step up your podcasting game without the overwhelm.Remember, your message matters more than fancy production. Ready to kick off your podcast journey? Keep it simple, and let your voice shine!Timestamped Overview:01:00 Guide unfamiliar podcasters to effective use of equipment.06:55 Experienced music industry professional discusses production equipment.09:41 Wanna share fun concept, helping audience, hiring.10:52 Planning complex episodes with limited time/resources.13:21 Focus on message quality over flashy production.

Ever wondered how a breakfast joint like Waffle House rakes in $1.4 BILLION with minimal advertising? Wondering how this can supercharge your content creation strategy?Here’s today #GoldenBoulders:- Discover how Waffle House strategically places their locations for maximum traffic and what this means for your content. - Dive into John Brosio’s high-traffic strategy and learn how to adapt it to create content that draws in your audience like moths to a flame. - Find out how Tim Ferris’s advice on inputs and outputs can drastically enhance the quality of your content. It's all about quality and consistency. Adapt and apply these strategies for meaningful engagement and growth.Tune in and enjoy!Timestamped Overview:01:00 Imitate, then create strategy for quality content.05:40 Constantly create and expand your ideas.09:28 Stick to one method for customer acquisition.11:33 Elevate ideas by expanding and isolating components.14:56 Stick to framework, be consistent, earn distribution.Connect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Patrick Ryan II, a fitness entrepreneur who transformed his anger and adversity into a thriving business, shares powerful insights on maintaining integrity in marketing. He emphasizes the importance of mindful practices for overcoming challenges and creativity. The conversation highlights a simple five-minute routine that can drastically change one’s mindset and productivity. Amidst quick-fix culture, Patrick encourages authenticity and community engagement, making a case for holistic wellness and self-care.